Black Friday is upon us and soon we will be seeking and purchasing gifts in stores and online.  This season we can help our fellow artists, art galleries and art organizations without spending a dime!

We all know artists in our social media networks whose art we may not be able to purchase, for whatever reason, but we can support and help them in other ways.  

Here are a few of the ways we can support artists, art galleries and art organizations when we are online;

• Like a Post:  When someone posts a piece of their art or an art event, we can like their post. When you like someone’s post, you help that post to stay on the News Feed, which increases the chance for additional friends or members in your network and their network to see that post. 
• Like & Share a Post:  We can also share that post on our timeline, with our friends, our groups and privately. Sharing a post is important in that it creates more exposure.  Widely shared posts are graded as a more important in the social media algorithms. 
• Like, Share & Comment on a Post:  When we like, share and comment on a post, we help the artist immensely. This type of engagement is highly regarded and is considered a form of endorsement from the poster. 

Again, these actions help the post to stay longer on multiple News Feeds and be seen by more people.  Be sure to like your own posts too and it is not conceit to do this, as it helps that post to be seen as well.

This same process holds true for most social media networks and is how posts go viral. When someone shares your post, acknowledge that by liking or thanking them. 

Please remember to help our fellow artists, art galleries and art organizations during this season as you spend time in your social media networks.

Traditionally, when we hear that we should support the arts, we think about donating money to local and regional art organizations.  However, there are many other ways in which we can support the arts.

According to retailers, we have entered the holiday season.   I would like to suggest how we might support artists during this time.  These ideas can also be used to support local artists all year long.

• Buy Art from Local Living Artists.
• Provide Artists with Good Reviews and Share Them on Social Media.
• Buy Art Books from Living Artists.
• Commission Art from Local Artists.
• Buy Clothes & Accessories from Local Artisans.
• Volunteer Time to Organizations that Support the Arts.
• Buy Gifts from Local Artists.
• Attend an Art Event, Gallery or Museum. (Take Your Friends!)
• Buy Tickets for Local Live Performances.
• Buy the Performers’ CDs & Collateral Materials.

There are many more ways in which we can support artists and we would like to hear our readers’ ideas on how this can be accomplished.

Remember, local artists have bills and expenses like all of us.  If we truly love the arts, we will tailor what we do to support local artists.  Following our suggestions will have an immediate impact on local artists and on the local economy too. 

By Randy I. Cohen, Vice President of Research and Policy for the American for the Arts. - The arts are fundamental to our humanity. They ennoble and inspire us—fostering creativity, goodness, and beauty. The arts bring us joy, help us express our values, and build bridges between cultures. The arts are also a fundamental component of a healthy community—strengthening them socially, educationally, and economically—benefits that persist even in difficult social and economic times.

Arts Improve Individual Well-Being: 63 percent of the population believe the arts “lift me up beyond everyday experiences,” 64 percent feel the arts give them “pure pleasure to experience and participate in,” and 73 percent say the arts are a “positive experience in a troubled world.”

Arts Unify Communities: 67 percent of Americans believe “the arts unify our communities regardless of age, race, and ethnicity” and 62 percent agree that the arts “helps me understand other cultures better”—a perspective observed across all demographic and economic categories.

Arts Improve Academic Performance: Students engaged in arts learning have higher GPAs, standardized test scores, and college-going rates as well as lower drop-out rates. These academic benefits are reaped by students regardless of socio-economic status. Yet, the Department of Education reports that access to arts education for students of color is significantly lower than for their white peers. 88 percent of Americans believe that arts are part of a well-rounded K-12 education. 

Arts Strengthen the Economy: The production of arts and cultural goods in the U.S. added $730 billion to the economy in 2014, and included a $30 billion international trade surplus. The arts represented a larger share of the nation’s economy (4.2 percent of GDP) than transportation, tourism, and agriculture (U.S. Bureau of Economic Analysis). The nonprofit arts industry alone generates $166.3 billion in economic activity annually (spending by organizations and their audiences), which supports 4.6 million jobs and generates $27.5 billion in government revenue. 

Arts Drive Tourism and Revenue to Local Businesses: Attendees at nonprofit arts events spend $31.47 per person, per event, beyond the cost of admission on items such as meals, parking, and babysitters—valuable commerce for local businesses. 34 percent of attendees live outside the county in which the arts event takes place; they average $47.57 in event-related spending. Arts travelers are ideal tourists, staying longer and spending more to seek out authentic cultural experiences. 

Arts Spark Creativity and Innovation: Creativity is among the top 5 applied skills sought by business leaders, per the Conference Board’s Ready to Innovate report—with 72 percent saying creativity is of high importance when hiring. Research on creativity shows that Nobel laureates in the sciences are 17 times more likely to be actively engaged in the arts than other scientists. 

Arts Drive the Creative Industries: The Creative Industries are arts businesses that range from nonprofit museums, symphonies, and theaters to for-profit film, architecture, and design companies. A 2017 analysis of Dun & Bradstreet data counts 673,656 businesses in the U.S. involved in the creation or distribution of the arts—4.01 percent of all businesses and 2.04 percent of all employees. 

Arts have Social Impact: University of Pennsylvania researchers have demonstrated that a high concentration of the arts in a city leads to higher civic engagement, more social cohesion, higher child welfare, and lower poverty rates. 

Arts Improve Healthcare: Nearly one-half of the nation’s healthcare institutions provide arts programming for patients, families, and even staff. 78 percent deliver these programs because of their healing benefits to patients—shorter hospital stays, better pain management, and less medication. 

Arts for the Health and Well-Being of our Military: The arts heal the mental, physical, and moral injuries of war for military service members and Veterans, who rank the creative arts therapies in the top 4 (out of 40) interventions and treatments. Across the military continuum, the arts promote resilience during pre-deployment, deployment, and the reintegration of military service members, Veterans, their families, and caregivers into communities.

Randy I. Cohen is the Vice President of Research and Policy - www.americansforthearts.org