By Rodney Laws, Guest Blogger - Every industry was affected heavily by the outbreak of COVID-19, and art is certainly no exception. So much of the art world has typically revolved around in-person demonstrations and sales. Museums and galleries have always worked through bringing in foot traffic, with money made through selling entrance tickets, refreshments, and gift-shop items. Then there are street performers (caricaturists, for instance) who have always made money through tips.

At the moment, the continued need for social distancing (along with the lingering fears concerning travel) means that even those places that can afford to open are finding it hard to attract interest. The artists, though, do have options, and they have drawn upon them (no pun intended) to keep afloat during the past year. By operating online, they can still make money doing what they love.

Trying to succeed exclusively online as an artist presents a very different challenge, though. The tactics required for reaching the right people (and ultimately prospective clients) are largely distinct. In this post, we’re going to look at four solid strategies an artist can use to grow their brand and attract some interest online. Let’s get started.

Use a combination portfolio and store

Taking client work is often the typical way of making a living as an artist, since you have clear creative direction and set terms. It is simply a matter of receiving and fulfilling a brief: you don’t need to worry about the commercial viability of what you are producing. But that doesn’t mean that should be the only way in which you make money. The more routes you have to profit, the more stable your financial situation can become.

Due to this, it is a great idea to build an ecommerce store that’s also your portfolio. You don’t even need web-design skills to create such a store these days. If you already have an art blog in WordPress (the platform that dominates blogging), you can install a free plugin called WooCommerce (take a look at this WooCommerce review) and start selling products.

Whenever you make a sale, promote it through the blog side of the store: this will reinforce your value as an artist in the eyes of prospective clients. In addition, whenever you pick up a notable client, add their testimonial to your store homepage: this will reassure potential buyers that you’re truly as good as they think you are. It’s a win-win situation.

Get into the habit of asking for referrals

You can’t add testimonials to your store if you don’t have any testimonials, and they don’t tend to appear spontaneously. If you don’t ask for them, you won’t get them — so get into the habit of asking for them. Do this carefully, of course: don’t bug people, come across as desperate, or push them to shower you with more praise than they think you deserve. Just ask politely.

It is a good idea to fold the feedback-collection process into your general client-handling sequence. When you’re wrapping up a project and ensuring that all the details have been handled, you can have an automated email go out to provide a survey (HubSpot has some good tips on this process). You can even throw in some kind of basic incentive to prompt a reply: 10% off their next commission and/or purchase, for instance.

Share your process on social media

People who don’t understand what goes into art can easily end up undervaluing it. You are likely familiar with the common effort to “pay” artists in “exposure”. It is commonplace to joke about at times, but it is a sad indication of how little people understand the difficulty of producing high-quality art. They assume (for some reason) that most artists live frivolous lives of luxury — and those who don’t, well, they should just be grateful to get some attention, right?

To help people accept the complexities of what you do, and show just how good you are, you should combine your blogging efforts with social media comments concerning your process. You don’t need to engage with social media in general, just offer some commentary on how long certain pieces of art take you, sharing progress on art you are currently working on, the decisions you need to make along the way, the obstacles you need to overcome, etc.

In addition, when you have a piece you are particularly proud of, you should enter it into some online competitions, both through social media and other sites. It won’t cost much, and the risk is minimal: if you don’t win, it won’t matter, but it will give you something you can talk about it through social media and get even more attention.

Join a forum of like-minded artists

The best artists tend to support one another because they know that great art should be appreciated and supported and the internet is full of fantastic communities that can help you promote your services. This is something that can go unnoticed due to the assumption that artists will all be hyper-competitive, eager to undermine one another. Not so.

In truth, there is plenty of demand for art, and those who produce it often end up spending some of their money on commissioning it as well. Artists can collaborate on pieces through which they can all profit, and expand their audiences through building professional associations. You also need to remember that great artists never stop learning. However much you’ll learn from your new community, the existing members will learn just as much from you.

And when someone out there expresses interest for art in the exact style that you’ve mastered, you’ll find that other artists will often point them in the right direction, knowing that you’ll do the same for them in return. Put your trust in community spirit. You won’t regret it.

Rodney Laws is an ecommerce expert with over a decade of experience in building online businesses. Check out his reviews on EcommercePlatforms.io and you’ll find practical tips that you can use to build the best online store for your business. Connect with him on Twitter @EcomPlatformsio.

The New Year is a time for artists to look ahead to how they can grow and advance their art careers. Although 2020 is technically behind us, there are still some challenges to overcome as the world continues to work its way out of a terrible pandemic. This has been enormously difficult for everyone but artists and the arts community has been hit particularly hard. However, with the release of vaccines, there seems to be some light at the end of the tunnel and it is time for artists to look forward.

At the beginning of every New Year, we post an article with ideas and suggestions for how artists can to make plans for how to kick-start and best to tackle your art career goals in 2020.

Have you set up your art marketing goals for the New Year? If not, the following are 5 things you can do to kick start 2021 and improve your chances of success.   

Many of these ideas have been offered up in previous “kick-start” posts but they are elementary and consistently implementing them is not.  They are critical for artists if they are to market themselves and their art successfully.

Evaluate & Update Your Website

While the past year has given some artists the time and opportunity to either create or update their websites, for many it has been difficult to concentrate amid the worry of the ongoing pandemic. However, in today’s art world, particularly with all its changes, in order to be taken seriously, it is essential for artists to have a modern, professional, up-to-date website to display their art.

The annual cost to purchase or renew a website domain is typically less than $20. The cost of basic website hosting can be as low as $3-$4 per month. A website is an investment artists need to make a priority in order to be taken seriously.

For those of you who already have websites, if you haven’t reviewed it in a while, now is the time. When was the last time that you went page by page and link by link through it? We all need to do this to find broken links, pages that do not load quickly, graphics, images and other items that have moved, along with pages with misspelled words and similar issues.

The presentation of your art is as important as creating it. Take some time to review your site and make any necessary changes and corrections. Make sure all of the images on your website are sized properly and have a low resolution (a resolution of 72 helps your site load more quickly and protects your art from being copied by unscrupulous people).  The images should also be color corrected if necessary, as some cameras and lighting do no always capture an artwork’s true colors. There are many free programs on the internet for this.

Also, do you have better images or graphics to replace what now exists on your website?  Do you have new artwork that you just have not had time to photograph and add to your website? Do it. 

While checking your images, make sure that they are labeled and tagged properly with good image descriptions.  Search engines will only index your images if they have descriptions.  By doing this, your images will show up in the image search results and when the images are viewed, viewers will be directed to your art website.

Rewrite/ Update your Artists Bio and Statement

A well-written biography and/or artist statement is also essential for artists and now is the time to review and update them.  An artist does not have to be an accomplished writer to create a well-written biography and artist statement, but it is necessary for an artist to have at least one. It is also important to know the difference between a biography and artist statement as many artists mistake one for the other. Please read our article “Comparing an Artist’s Biography to an Artist’s Statement” for clarification.

Also, update your CV by adding any exhibitions, new publications or other pertinent information that has taken place since the last time it was updated.

Use Social Media

Social media has become a part of our everyday lives and is an important platform for all artists to employ in order to help market themselves and their art. Why is this? In our opinion, it is easy to identify and connect with the art community when using social media.

It is also an effective medium because it is a visual and simple way in which to present your art. Particularly now, Facebook, Pinterest, Linkedin, Instagram and even Twitter provide artists with opportunities (if targeted properly) to reach viewers who were previously unreachable.

Read our articles “Top 10 Reasons Why Artists Fail with Social Media”, “Using the 70-20-10 Rule to Succeed at Social Media Marketing” by guest blogger James Baxter, and “How to Write Social Media Posts That Sell Art” by guest blogger Frank Hamilton, along with various other social media articles on the LST website, for further advice and instruction on how best to use social media to grow your audience reach.

Press Release Marketing

Press release marketing is a low-cost way artists can market their artwork to a wider range of potential viewers. There are many “Free” press release websites, which take, publish and market an artist’s press release copy.  One such site is PRLog.org. PRLog’s free press release submission includes a PDF version to send to your mailing list, a search engine optimized page, hyperlinks in the content, and the option to select location/industry and tag listings. In addition, companies like Star One Public Relations offers press release distribution services for as low as $10.00 for distribution to 70+ press outlets.  Read our article “Successful Press Release Marketing for Artists” and 6 Benefits for Press Releases for Artists to help guide you in these efforts.  Also check out our article “5 Ways Artists Can Promote Their Art Online” for more ideas.

Start a Blog

Artists should seriously consider starting an art blog as a way to attract and direct additional interested viewers to their art websites. An art blog is a great way to expand an artist’s target audience. It is also an effective platform to help artists market their art.

Read our articles “Top 3 Reasons Why You Should Have an Art Blog” and “How Artists Can Attract Readers to an Art Blog” in order to fully understand the power of a well-executed art blog.

In 2021, we hope you will make at least some, if not all, of these suggestions part of your art marketing efforts. By implementing these recommendations, artists can experience increased traffic to their websites, find more people interested in their art and ultimately, sell more of their work. 

However, as with any marketing program, it is important to focus your efforts. All artists should view the marketing of their art to be as important as the creation of it and an art-marketing plan needs to be well planned and performed consistently in order to be successful.  Check out our article “5 Tips for Creating an Effective Art Marketing Strategy” by guest blogger Wendy Dessler, for more suggestions.

Good luck and have a creative, successful and prosperous 2021!

 

By James Baxter, Guest Blogger - Social media marketing for artists includes a specific set of online actions, which provides their fans and followers with the necessary information about the artists, as well as promoting their creativity using the same resources. Such actions can significantly enlarge the target audience due to the popularity and convenience of social networks.

Art and social media can be combined. Thanks to the current development of the Internet and computer technology, an artist can be promoted using Social Media Marketing (SMM) on various social networks. SMM makes it possible to determine which social networks are the most effective for this promotion. However, you should use these online platforms wisely to achieve the desired result.

Today, a sufficient number of different marketing tools are used on social media. The most popular among them are branding, reputation strengthening, and label creation. Obviously, the more widespread a social network is, the easier it is to promote an artist and his or her work. Every artist knows that creativity can be further shared. So, posting of relevant material is one of the most useful formats of communication with the target audience.

Some painters, photographers, and sculptors are trying to sell their works of art by simply advertising themselves using social networks. However, it is not the only way to attract the attention of their admirers and potential collectors. The opposite situation can happen when artists are reluctant to promote their creativity and only the most curious fans can find out something about their recently created masterpieces.

In the both cases, the artist’s profit and potential can be dramatically affected. Earning money is essential for art development, and this is the main task of promotion in social networks. So, how to market your art? It is necessary to find a balance between sales, self-promotion, and honest communication with the target audience. Let’s consider the 70-20-10 SMM rule that can help you become a successful artist.

70% of Content Should Build and Maintain Your Brand

The vast majority of your posts should tell your story and build your recognizable brand. In this way, you can show your personality from another angle. Imagine what you would like to know about your favorite artist: this can give you some useful ideas. Perhaps you have a great sense of humor in addition to your artistic talent. For instance, you can upload an amazing video about what has inspired you to create a perfect artwork.

You can also post photos as you paint a picture or create a sculpture. If you travel from time to time, you can create an album of journey sketches. Likewise, an experienced writer can share an informative article about their amazing life experience. In short, tell people what you feel before, during and after finishing your creation. The main point is that sharing this information can create a special relationship between you and your followers and fans.

Share Information about Others in 20% of Content

This part of the content is not that voluminous, but it means a lot for building your social network and forming valuable relations. You sometimes may want to collaborate with other artists. Use that 20 percent to establish new connections with relevant people and promising artists in related fields.

If a painter or sculptor you know has organized an exhibition, tell people about it. You can also familiarize fans with a side project of your agent or promoter. If you visited a significant art event in your city, tell your followers what you think about it from your personal and professional point of view.

Everything you share with your audience should not be random and accidental. You have to sincerely believe in what you are talking about with your audience. Remember that this is not an advertisement, but a real desire to share something good and needful for your fans and to help your fellow artists gain exposure for their work. Pay it forward by helping others, and goodness will surely return to you.

10% of Content Is For Self-Advertisement

Ads on your social media pages should not take more than ten percent of your total content. Some artists start to shout out about a new work of art seven days a week using social networks. But it is hardly imaginable that somebody will pay attention to it since social media is primarily a communication place, not an advertising platform.

Of course, if you managed to create something special, be sure to announce it. But instead of asking your audience to buy a piece of your artwork, inquire of your fans and followers what they liked the most about it and why. Use this feedback to grow as an artist and to target potential collectors and buyers. Also, use social media to direct fans to your website to see more of your art and hopefully buy a piece of your artwork.

Conclusion

You should try to use social media for promoting your art in a meticulous way to reach your target audience. More so, if you want to use such online opportunities effectively, you need to be a sincere, engaging, and understanding professional in your field. Your target audience will see your personality and feel a much greater connection with you. Finally, do not forget to thank your fans for all their support of you and your art career.

James Baxter is professional ghostwriter and editor at write my essay, who loves sharing his experience and knowledge with readers. He has been working as a SMM specialist at the art gallery for a year. He is especially interested in marketing, blogging and IT. James is always happy to visit different places and meet new people there.

 

by Frank Hamilton, Guest Blogger - Over the years, the popularity of social media has skyrocketed, and the influence it has on shaping perceptions and habits can no longer be denied.

Social media marketing for artists has become an essential aspect of their online marketing strategy, which they use to reach a wider audience and generate more sales.

In this article, we will be showing you how to write social media posts that will help sell your art.

 

 

1. Use The 3 W’s In Drafting Your Post

You have probably heard that content is king, but content without a substantial purpose is just a waste of time. To create excellent content, you must first ask the following questions:

    1. Why am I creating this content?
    2. What problem will it solve?
    3. Who will it be useful to?

These questions are called the three W’s. Your social posts should have a clear objective, and that objective should be clearly stated. This is because when your intended audience sees the content, it has to be something they will find beneficial.

2. Apply the KISS Principle

Another tip on how to use social media to sell art is to use the KISS principle. KISS stands for Keep It Simple Stupid. Keeping it simple is not all about the post being short. While you may hear people say that the shorter the content, the better, a recent BBC Study debunked this claim as a myth. Instead, we advise that you keep your social post simple to understand.

3. Tell A Story With Your Post

Storytelling is a very effective social media marketing tool for promoting artists and their work. Creating social posts that tell stories is a fun and engaging way to sell artwork. Studies show that storytelling as a marketing tool can boost your post-conversion rate.

Here are some tips in using storytelling in social media marketing for artists:

    1. Tell your target audience the artist’s inspiration behind the artwork.
    2. Describe the theme behind the artwork, what the artist experienced while creating it, and the emotions driving the artwork.
    3. Make use of social constructs, or things your audience are currently talking about and use them to weave a story around your artwork.

4. Use Words that Evoke Emotions in Your Potential Buyers

The best salesmen know that making sales is not only about selling a product; it is about selling a feeling/emotion. This knowledge is even more critical in sales of art. Therefore, when creating social posts to sell your art, infuse strong emotional words in your copy that will resonate with your target buyer.

5. Understand The Difference Between "Active" and "Passive" Voice

In thinking of how to use social media to sell art, you need to think of engagement and nothing is more engaging than using active voice in your social posts. For example, use “Tom painted the entire portrait …” as opposed to “The entire portrait was painted by Tom”.

There are several advantages of using an active voice over a passive voice, and they include:

    1. The ability to use fewer words to convey a message
    2. Makes the text more understandable for people
    3. The sentences become less confusing for audiences who are not native English speakers/readers
    4. Produces a stronger connection to an audience

6. Always Use CTA

If you are new to social media marketing, CTA, which stands for Call To Action is an action trigger that you infuse into your post, which will ask, tell, and remind your readers to take a specific action. For example, for a post with the main focus of selling one of your artworks, your CTA could be “click the link in our bio to purchase this piece.’

7. Make Use Of Hashtags

Using hashtags ensures that your post gets a broader reach. This is vital because when you spend a lot of time creating a post, you want to ensure it reaches a broader audience. Therefore, using hashtags will help give you this result. Think of hashtags as keywords for social media. They help people searching for what you are offering to find you easily.

A few tips on using hashtags:

    1. Use brand hashtags to increase your brand recognition and visibility
    2. Make use of hashtags that are relevant to your artwork, brand, and the story behind the artwork
    3. If you are just starting on a social media platform, choose hashtags with profile use from 15k - 50k; this will give you wider visibility as opposed to using hashtags with 3 million profile uses.

Conclusion

Implementing these few tips in your next social post should give you your desired result of reach, engagement, and sales conversion on your artwork. However, if you need assistance there are several websites such as Online Writers Rating, which provide custom writing services. These types of sites are perfect for finding professionals who have experience in writing social media posts that sell.

Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.

The Coronavirus pandemic is affecting all of us. For artists, like everyone, it has led to the loss of income and cancellation of events and opportunities. No one’s lives have gone untouched by this pandemic but there are many things that we, as artists, can do while we are self-isolating.  Below are 10 things artists can do to remain creative, positive and inspired during this time:

1. Continue Creating Art

This is the most important thing an artist can do. Although being stuck at home can be challenging, all that extra time can be an opportunity. Use it to jump-start your creativity.  Start a new piece of art or try to finish one that has been giving you trouble. Just continue to create!

2. Evaluate and Update Your Website

At the beginning of every year, we always recommend that artists evaluate and update their websites. For those that have not had the time to do so, this is the perfect opportunity.  Keeping your website current, with your current work highlighted, is essential for artists, now more than ever as people will have more time on their hands to surf the internet looking for positive things to view.

3. Evaluate and Update Your Portfolio

Similarly, like evaluating and updating your website, we also recommend artists evaluate and update their portfolios.

4. Review and Update Your Biography & Artist Statements

Life is ever changing and it is important for artists to keep their biographies and artist statements up to date. Also, update your CV by adding any exhibitions, new publications or other pertinent information that has taken place since the last time they were updated.

5. Maintain and/or Grow Your Social Media Presence

Just because you are confined to the house doesn’t mean you can’t show your art to others.  Keeping active on social media is a good way to connect with other artists as well as collectors. Keep your art in the forefront of their minds so that when this is over, or even before, you might be able to generate some sales.

6. Take a Virtual Museum Tour

It is important to remain inspired and active during this time of self-imposed (and for some forced) isolation. Museums from around the world are now offering online virtual tours. Visit these museums and be inspired to create more art.

7. Reach out to Friends and Family for Support & Ideas

Physical isolation does not need to also be social isolation.  Keeping in touch with others is what is going to get us through this. We need to stay positive and we need the support of friends and family to do so.  Reach out and run idea for a new painting by a friend or family member. Get feedback on a piece you’re currently working on and share it once it is completed. This will not only keep you inspired to keep working but will give your family and friends something to look forward to.

8. Take an Online Art Class

Many universities, art teachers and websites are offering free online art classes right now. From Art History to painting, drawing and photography classes, there is something for everyone to get inspired, continue creating and maybe even learn something new.

9. Reach out to Your Collectors

If for no other reason, just to touch base and wish them well.  Perhaps send an email and invite them to see your new work on your newly updated website (see point #2 above). They are already fans of your work and perhaps it might inspire them to purchase a new piece, particularly if you decide to offer a discount or limited-time sale.

10. Research & Apply for Art’s Grants & Small Business Relief Programs

Many organizations are now offering grants for artists and small business relief programs.  There are many that are geared specifically for artists and the arts community.  Apply for any and all that you think you might qualify for. The worst that can happen is they can say no.

 

We at the Light Space & Time Online Art Gallery are also affected by this pandemic. Like so many others, our lives and livelihoods are being drastically affected by this global crisis. Our income is dependent on entry fees and during a time of financial crisis, disposable income is reduced. Thus, the gallery’s income is exponentially reduced. Nevertheless, we are committed to continuing our work of helping artists to continue to market their art to a worldwide audience.

How are we doing this?  We are continuing to host our online art competitions and exhibitions. We are continuing our marketing and promotion efforts for artists. We are continuing to support and encourage our artists to keep positive and keep creating.  And we will continue to be here for all of you as an outlet to share your talent with each other and the world because we must all stick together and support each other in this time of crisis.

In that spirit, although LST was scheduled to increase entry fees by $1 starting with the 10th Annual “Landscapes” Art Competition (opening for entries on April 10th), due to the Coronavirus pandemic - we have postponed the increase in entry fees until June 2020.

While LST continues to have one of the lowest entry fees around, we still recognize that artists have a choice of art competitions and exhibitions to enter and that money is tight for all of us right now. We value and are humbled by the loyalty of our artists and we are committed to maintaining our loyalty and support of them.

Thank you again to all of our artists for being such an important part of our gallery!  Stay safe and healthy!

Promoting themselves and their art is an important element of an artist’s marketing strategy. Digital marketing has become more and more relevant in every industry and this is no different in the art world. Online and social media promotion can reach a large audience of potential buyers and collectors and artists should use all avenues at their disposal to promote and publicize their art events and art career success.

Below are five of the most effective ways for an artist to digitally promote and leverage their art career success:

1. Post an Article on Your Website

These days all artists should have a website. A website is an investment artists should make a priority in order to be taken seriously. A web domain costs less than $20 per year and basic monthly web hosting costs as low as $5 per month.

Creating and posting an article on your website detailing information about your art news and/or event can help artists drive more traffic to their websites. Research has shown that artists with art blogs on their websites, where they post articles about news, events and exhibitions, receive more traffic to their websites.

2. Send an Announcement to Your Mailing List

Hopefully, you have been acquiring names and email addresses for people and visitors to your website and social media networks. Send these people a newsletter notice, a copy of a press release or a copy of your website article post.

Invite them to view your art or the event online as well as in person.  Provide dates, times, addresses, telephone numbers, and links.  Use your winning art as a graphic for the email, newsletter, article post and the press release to generate interest.

3. Create a YouTube Video and Promote It

Create a YouTube Video (Slide Show) about the art, the art exhibition, the opening of the show, etc.  There are many free or inexpensive programs you can use to create these videos. 

Create a YouTube channel and upload and promote the video to your contacts, networks, and friends.  You have the ability to share and distribute the video directly from YouTube. 

4. Post Your Event and/or News on Social Media

Social media is a powerful tool for both reaching new fans and staying in touch with established ones. In order to announce your news, event or exhibition, post your article post, press release or YouTube Video on your social media networks multiple times at varying times of the day.  Ask your friends to “share” these social media posts too.  Be sure the post contains active links back to your website as well as to the art exhibition or event.

5. Create and Distribute a Press Release

Create a professional press release announcing your exhibition success in the third person (as if someone other than yourself had written about this event).  Then research online press release distribution companies and select someone to distribute the release for you.

As we have posted in previous articles, there are companies that will distribute a press release for as little as $10.00, depending on the type and amount of distribution that you want.  Make sure that the press release targets the art industry and contains active links back to your website as well as to the art exhibition.

In terms of expense, except for the professional press release distribution, the steps above are free, requiring only the artist’s time.  In that spirit, starting with the 10th Annual “Botanicals” online art exhibition, the gallery will be providing a new award. We will be gifting our top winning artists, including special merit award winning artists, with a complimentary VIP Membership to Art.base.co.  Art.Base produces 100,000 page views per month, 35,000 monthly unique visitors and has 10,000+ newsletter subscribers. With this complimentary account, artists can post their art news and events for free.

Also starting with the 10th Annual “Landscapes” art competition, entry fees will increase by $1, to $15 and $25 respectively. Early registration and the "Solo Art Series" entry fees will also increase $1, as we increase our awards, marketing and promotion efforts on behalf of our artists.

In the coming weeks we will be posting new and updated articles with helpful hints and suggestions for creating professional art press releases. If you are not already on the LST mailing list, please subscribe to receive our newsletter and announcements of new articles and competitions.

There are certainly additional ways in which artists can promote and market themselves and their art.  However, we believe the above suggestions are the most effective ways in which artists can digitally promote their art career success. 

At the beginning of every New Year, we post an article with ideas and suggestions for how artists can to kick start the new year. Now that the year 2020 has begun, it is time to review the past 12 months and make plans for how best to tackle your art career goals in 2020.

Have you set up your art marketing goals for the New Year? If not, the following are 5 things you can do to kick start 2020 and improve your chances of success.   

Many of these ideas are elementary, but consistently implementing them is not.  They are critical for artists if they are to market themselves and their art successfully.

 

1. Evaluate & Update Your Website

In today’s art world, in order to be taken seriously, it is essential for artists to have a modern, professional, up-to-date website to display their art. The annual cost of a domain is typically less than $20. The cost of basic website hosting can be as low as $3 per month. A website is an investment artists should make a priority in order to be taken seriously.

For those of you who already have websites, when was the last time that you went page by page and link by link through it? If you are like most people it has probably been a very long time! I think that if you were to do this with your website you would find broken links, pages that do not load quickly, graphics, images and other items that have moved, along with pages with misspelled words and similar issues.

Is this how you want your website visitors to see your art? Take some time to make these corrections. Also, if you have pages that do not load quickly due to large image files or due to flash and music features, these items should be corrected or removed as people do not have the time to wait on your pages to load. Otherwise, if not corrected you will be losing these valuable visitors to your site.

Make sure all of the images on your website are sized properly and have a low resolution (a resolution of 72 helps your site load more quickly and protects your art from being copied by unscrupulous people).  The images should also be color corrected.  (There are many free programs on the internet for this.)

Do you have better images or graphics to replace what now exists on your website?  Do you have new artwork that you just have not had time to photograph and add to your website? Do it. 

Also, while checking your images, make sure that they are labeled and tagged properly with good image descriptions.  Search engines will only index your images if they have descriptions.  By doing this, your images will show up in the image search results. When the images are viewed, viewers will be directed to your art website.

 

2. Rewrite/ Update your Artists Bio and Statement

Review and update your Artist Statement and Artist Biography.  An artist does not have to be an accomplished writer to create a well-written Biography and Artist’s Statement, but it is essential for an artist to have at least one. It is important to know the difference between a biography and artist statement. Please read our article “Comparing an Artist’s Biography to an Artist’s Statement” for clarification.

Also, update your CV by adding any exhibitions, new publications or other pertinent information that has taken place since the last time they were updated.

 

3. Use Social Media

Social media is the perfect platform for artists to employ in order to help market themselves and their art. Why is this? In our opinion, it is easy to identify and connect with the art community when using social media.

We also think it is an effective medium because it is a visual and simple way in which to present your art. Facebook, Pinterest, Linkedin, Instagram and even Twitter provide an artist with opportunities (if targeted properly) to reach viewers who were previously unreachable.

Read our article “Top 10 Reasons Why Artists Fail with Social Media” along with various other social media articles on the LST website.

 

4. Press Release Marketing

Press release marketing is a low-cost way artists can market their artwork to a wide range of potential viewers. There are many “Free” press release websites, which take, publish and market an artist’s press release copy.  One such site is PRLog.org. PRLog’s free press release submission includes a PDF version to send to your mailing list, a search engine optimized page, hyperlinks in the content, and the option to select location/industry and tag listings. In addition, companies like Star One Public Relations offers press release distribution services for as low as $10.00 for distribution to 70+ press outlets.  Read our article “Successful Press Release Marketing for Artists” and 6 Benefits for Press Releases for Artists to help guide you in these efforts.

 

5. Have Your Art Portfolio Reviewed Professionally

A professional Portfolio Review provides an artist with an evaluation of their art and a critique of how the art is being presented to others. Usually, during a portfolio review, the reviewers provide artists with additional ideas on how they can effectively market their art.

Much like art competitions, a Portfolio Review is an additional way in which artists can have their artwork evaluated and measured against other artists.

 

6. Start a Blog

Artists should consider starting an art blog as a way to attract and direct additional interested viewers to their art websites. An art blog is a great way to expand an artist’s target audience. It is also an effective platform to help artists market their art.

Read our articles “Top 3 Reasons Why You Should Have an Art Blog” and “How Artists Can Attract Readers to an Art Blog” in order to fully understand the power of a well-executed art blog.

In 2020 we hope you will make these suggestions part of your art marketing efforts. By implementing these recommendations, we believe artists will increase traffic to their websites, find more people interested in their art and ultimately, sell more of their work. 

However, as with any marketing program, it is important to focus your efforts and they need to be well executed and performed consistently in order to be successful.

 

Good luck and have a creative and successful 2020!

 

by Frank Hamilton, Guest Blogger - As an artist, you want to be able to promote your art with all the tools available at your disposal. The smartest and most cost-effective method is through the use of social media. 

Pinterest is a visual social media network that allows users to discover, engage, and share new interests. It is one of the best social media platforms for artists because of its visual nature.

Below are six (6) tips for promoting your work on Pinterest.

1. Make your Pinterest account a Business page

Creating a business account on Pinterest is one of the first ways to promote your art on the platform. This gives you access to indispensable features that the regular account does not have, such as the option to advertise, and analytics.

Being able to advertise your artwork enables your art to reach a broad audience. Analytics is vital because it helps you get proper feedback and gauge what art lovers or Pinterest users find interesting. With this feature, you can view your daily & monthly viewers, daily impressions, and monthly engaged followers.

To create your business account on Pinterest, go to your account where you will see the option to convert your account to a business account if however, you do not have a Pinterest account go to “business.pinterest.com.”

2. Pin your Artwork

Your pins are an essential part of your Pinterest account. You must utilize all the functionalities available to you, which includes a proper title and description.

Getting a lot of views, re-pins, and comments are vital if you intend to reach a broad audience. Reaching a wide audience is paramount to getting more traffic on your website

A helpful tip when pinning your artwork is your Pin should be tall, not wide, this enables your art to be fully visible at a glance. The recommended ratio for the art you pin should be 2:3.

3. Use Appropriate keywords in your title or description

Pay attention to the keywords you use in the title and description of your Pin. This goes a long way to make sure your work is displayed when Pinterest users are searching for your kind of content. It is important to note that when you use keywords, make sure you do not use spammy keywords.

Before you use any keyword, do your research. It is crucial to decide on the appropriate keyword(s) before you create any content.

An excellent way to decide on the best keyword is to type "art" or other relative words in the Pinterest search bar. Pinterest will bring up a lot of alternative keyword suggestions that are commonly used when people type the word art. This way, you will know the best keywords to use.

4. Add a Call to Action on your Pin

This is a direction/instruction you give to Pinterest users to help decide the next step or action. It is essential to include a call to action when creating your Pin. You can add a call to action either on the image or on the description. 

Depending on your goal, your call to action should be structured in a way that users can easily understand and follow. For example, if you want users to get redirected to your website to view your art, you need to add a call to action button that redirects users to your website.

5. Engage with your community and other Pinterest users

Building and engaging with a community on Pinterest is one of the best ways for users to view your art. To build a community, you need to follow other users and lovers of art; this will encourage other users to follow you back. Also, comment and engage with users that re-pinned your art, ask for customers' thoughts, suggestions, and feedback on your art.

6. Pin consistently and at peak times

Consistency is critical if you want to promote your art on Pinterest. Pinning your art or repining other users' images daily drives views to your page. This also helps your board rank high in your desired category on Pinterest.

Pin also at peak times, which for U.S based pinners is in the evening and weekends. You can also pin in different languages by making use of tools such as The Word Point or Google translate. This makes sure your art reaches a broader audience.

Conclusion

Pinterest is a smart way for anyone serious about promoting their art to utilize. It is a very visual social media platform and provides a lot of functionality, which helps with promoting your art.

Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.

 

This article is the first of several “Guides to Promoting” on social media platforms the we will be posting.  In the coming weeks, look for additional articles for promoting your art on Facebook, Twitter and Instagram. Join our mailing list to be informed of new helpful art marketing articles and our online art competitions.

Every day we get inquiries from artists asking us how they can get their art noticed.  If you are like most artists, there doesn't seem to be enough time to create, promote, market and sell your art. We, at Light Space & Time, believe that there are some relatively easy ways for artists to promote their work on a daily basis.  Here are some ideas and tips that should make promotion easier and more effective for any busy artist:

 

 

  • Only post on the following social media networks; Facebook, Twitter, Instagram, YouTube and Pinterest. 
  • These 5 social media networks are the most popular, most effective and least time-consuming networks in which to participate.
  • These networks lend themselves to showcasing and art promotion since their medium is a marriage of visual marketing and visual art.
  • All 5 networks should also be monitored by the artist. Any reactions, comments, and shares should be acknowledged by the artist.  Anyone who is not in the artist’s current network should be invited to connect or join by the artist.
  • Build and increase these 5 social media networks with other artists, art galleries, and art related professionals.
  • Whenever you post something, always include an image or video to draw the reader’s attention to your post.  Video content is more in demand than ever and posting videos on YouTube and other social media is a great way to get your art out there.
  • In any post, always provide a link back to your website, your art event, your blog or your article post.
  • Post articles three times a day. 1. Morning 2. Noon 3. Early Evening. People are active on their social networks in the morning, at lunchtime or at night.  This proposed schedule covers all those users.

Nothing to post?  Find an interesting art related article and post that.  See who comments and shares.  Connect with them and their followers.  The artist who does this every day will build a network of followers and get their art noticed quickly.

 

By Grace Carter, Guest Blogger - Grace Carter provides artists with ideas on how to create interest and buzz about their art through their social media networks.  

Choose your platforms

It’s tempting to create a profile on every social media platform you can think of, but resist this temptation. Stick to platforms you are familiar with and feel you can use effectively. Only create as many as you can keep up with and provide good content for. This way you can also focus on figuring out what the best strategies are for the platforms you choose and excel in them.

Lots and lots of photos

Post lots of photos, whether it’s photos of your artwork or just relevant pictures of artists or artwork that inspire you. People are attracted to visuals, in fact, pictures are some of the most shared content on the internet. Think about the average person scrolling through a social media feed. What grabs their attention? Make sure when you post photos that they appear in the feed, not as a link that when clicked, takes the person to a new window or tab. People generally don’t like that. Ensure you’re using the optimal image size for the medium you’re using by following this guide.

Posting tips

Don’t expect to get on your social media account and just start posting away willy-nilly. Be smart about the way you post. If you’re posting on more than one platform (which you should be), don’t post the exact same thing to all the platforms. Mix it up a little bit, since you probably have a lot of people following you on more than one medium. If you're posting a shot of you starting a new project to Instagram, consider posting an updated photo (maybe when you’re halfway done) to Facebook. It’s a bit more work, but it gives people some motivation to follow you on multiple platforms. Of course, if you think you can only handle one or two platforms, then that is preferable to trying to keep up with more and getting boring and repetitive to people. Whatever you commit to, make sure you can do it well.

Use tags

Tags are the best way to get people to see your work. Tag your posts with as many relevant words as possible. Doing this will make it easier for search engines to direct people toward your posts. “The better you are at tagging your images, the better chances are you will gain new followers and patrons. This is one very simple step that is both easy to forget but also very powerful if done diligently and correctly,” advises Rose Harrelson, social media manager at EliteAssignmentHelp.

Learn from the pros

You can learn a lot from what successful posters are doing. Popular posters tend to be consistent, master the art of the cliffhanger, utilize ‘throwback’ posts, and use clean, top quality images. You’ll find even more useful strategies by looking closely at what they do; there’s a good reason for their success

Writing and editing your social media posts

#1. State Of Writing and Writing Populist - These are grammar guides that will help you ensure your posts are grammatically correct. You’re trying to show everyone that you’re a serious artist, but how can people take you seriously if you’ve got errors in your posts?

#2. Custom Essay and Essay Services - Proofreading is important. Having errors and typos looks unprofessional, and you don’t want that. Use these resources to make sure everything is proofread well.

#3. ViaWriting and SimpleGrad - Writing doesn’t come easily to everyone, so don’t hesitate to use these writing guides to help you along.

#4. Literature Assignment Help and Essayroo - You will find plenty of help at these online writing communities, suggested by AustralianReviewer in Bigassignments.com review. It’s better to get help from someone than to write bad copy on your own.

#5. MyWritingWay and AcademAdvisor - These useful writing blogs will provide lots of tips and inspiration for when you are writing your social media posts.

Conclusion

Social media is a great way to spread the word about your artwork, but you need to be smart about the way you use it. Choose your platforms wisely, remember to use plenty of photos, be strategic in the way you post, use tags, watch what the pros do, and put some time into writing and editing your posts. Follow these tips and you will create some serious buzz about your artwork on social media.

Grace Carter is an amateur artist and social media expert at Academized and PaperFellows services. She also provides tutoring assistance at Australian Assignment Service, where she helps students improve writing skills. 

 

By YoungMi, Guest Blogger - Last year it was said that evenings from 7:00 to 9:00 pm was the best time for artists to post on Instagram.

In 2018, it seems that lunchtime from 12:00-1:45 pm is their best time to post on Instagram, followed by evenings from 7:00 to 9:00 pm.

But theories do not mean those are the best times to post for YOU!

Because every Instagram account has a unique audience, in different time zones, so it is important to determine what your individual best time to post on Instagram is.

When is the Best Time for Artists to Post on Instagram?

If you want to beat the Instagram algorithm in 2018, scheduling Instagram posts for when the majority of your followers are online is super important.

Not only does the algorithm care about how much engagement your Instagram post gets, it also cares about how quickly you get that engagement.

If you post at a time when most of your followers are online, you give yourself a better chance of being shown to your audience - quickly!

If your post gets a lot of likes and comments shortly after it's posted, this signals to Instagram that your Instagram post is quality content, and the algorithm will then show your post to even more of your followers!

By finding out your personalized best time to post on Instagram, you can hack the algorithm to increase your reach and get more likes and followers.

So how do you find out what is your own best time to post on Instagram in 2018?

Here are some general rules to follow about the best time to post on Instagram:

  • If you have a business account, check your followers' cities and countries, plus have a look at the Instagram suggestions of the time and day peak.
  • Post for your most active time zone: you may be located in Hong Kong, but if most of your followers are in London, you should be posting with the GMT time zone in mind.
  • If you have followers in two locations like New York City and Paris, you may find that posting at "odd" times in your time zone (like 3:00 pm) actually perform well for you, because it's 9:00 am in New York City and 3:00 pm in Paris.
  • Post more during off-work hours instead of during the day: generally, the best times to post on Instagram are lunchtime (11:00 am to 1:00 pm) and evenings (7:00 to 9:00 pm).

Instead of posting when you think, plan your Instagram posts

Save the important posts for weekdays: The differences are slight, but average Instagram engagement does shift depending on the day. According to my own research, Tuesdays and Thursdays tend to drive the most engagement, while Sundays drive the least.

Other Ways to Calculate Your Best Time to Post on Instagram

If you don't want to pay for a software or app to find out your best times to post on Instagram, you can also calculate them yourself manually.

Experiment with Posting Times and Measure your Progress

If you'd rather crunch the numbers yourself, you can create a spreadsheet to track how much engagement you receive when you post at different times on different days.

Start by picking five different times throughout the week.

For example, if you notice that your followers are most active between 5:00 and 9:00 pm, schedule your posts to appear at 5:00, 6:00, 7:00, 8:00, and 9:00 pm.

In your spreadsheet, track how many likes and comments each post receives, along with the date and time that you posted them.

The following week, switch the timing of your posts for each day. For example, if you posted at 5:00 pm on Monday in week 1, post at 6:00 pm during week 2.

It might take a few weeks, but you can use this information to help you choose the best days to share to specific networks based on your own audience, along with the times that work best for getting traffic on those specific days.

How to Schedule for Your Best Time to Post to Instagram?

Now that you know when your Instagram audience is most active, and how to drive the most engagement based on your audience's activity, the last step is to schedule your Instagram posts for your own best times to post on Instagram.

Regularity

By preparing your planning, you will be able to consistently have content going out at your best times to post on Instagram. Therefore, you will optimize your profile and attract new followers and engage with your current ones.

To be noted that some social media software can now auto-publish on Instagram. And they can even post at the best optimal time on your behalf.

You just have to select your posting times once, and then when you queue up your Instagram posts they will automatically be scheduled for your best times to post on Instagram.

And of course, if you use already a few automated publishing software, there is an app to help you more like "WhentoPost" or "Later", Hootsuite, Tailwind, and so forth. The costs of these platforms are between £3.99 and £ 39.

About the Author: YoungMi is the owner of The House of The Artists and since 2015, YoungMi has helped hundreds of artists, galleries, and art fairs to reach their digital marketing objectives.

Adding to her MA Marketing degree, she also studied Art Business & Management at Birkbeck University in London and at the Sotheby's Institute of Arts in New York.

YoungMi is based in London, and she speaks both English and French. – Her website is www.thehouseoftheartists.com/ This article post was originally published on The House of The Artists website: www.thehouseoftheartists.com/l/when-is-the-best-time-to-post-on-instagram

 

After entering art competitions and applying for group art exhibitions, suddenly it happens - your work is accepted!  How do you leverage your art exhibition triumph?

Below are the five quickest and most effective for an artist to promote and leverage their success;

Post an Article on Your Website

Create and post an article on your website detailing information about the competition, the organization, how many artists and entries there were for this event, the theme and how you chose to submit this particular art for this competition.   

Create and Distribute a Press Release

Create a professional press release announcing your exhibition success in the third person (as if someone other than yourself had written about this event). 

We have articles and forms on our website that you can use as a template in writing the press release. Helpful Press Release Hints Here.

When that is completed, research online press release distribution companies and select someone to distribute the release for you.  There are companies that will distribute a press release for as little as $15.00, depending on the type and amount of distribution that you want.  Make sure that the press release targets the art industry and contains active links back to your website as well as to the art exhibition.

Send an Email to Interested People

Hopefully, you have been acquiring names and email addresses for people and visitors to your website and social media networks. Send these people a newsletter notice, a copy of a press release or a copy of your website article post.

Invite them to view your art or the exhibition online as well as in person.  Provide dates, times, addresses, telephone numbers, and links.  Use your winning art as a graphic for the email, newsletter, article post and the press release.

Post This Event on Social Media

In order to announce this event, post your article post, press release or YouTube Video on your social media networks multiple times at varying times of the day.  Ask your friends to “share” these social media posts too.  Be sure the post contains active links back to your website as well as to the art exhibition.

Create a YouTube Video and Promote It

Create a YouTube Video (Slide Show) about the art, the art exhibition, the opening of the show, etc.  There are many free or inexpensive programs (Windows Movie Maker) you can use to create these. 

Create a YouTube channel and upload and promote the video to your contacts, networks, and friends.  You have the ability to share and distribute the video directly from YouTube. 

There are additional ways in which an artist can promote and market their art exhibition success.  But we believe that these are the most effective ways in which an artist can let the art world know about their art and their art exhibition. 

In terms of expense, except for the professional press release distribution, these steps are free requiring only the artist’s time. 

 

Reprinted by Permission by Elizabeth Harmon and the Social Media Explorer - 2018 is already rolling and if you haven’t done so already, now’s the ideal time to finally implement that social media strategy for your business. I know it can be daunting, but you really will benefit from having one in the long-term.

Of course, there will be things that crop up or change during the space of the year that will mean your strategy needs to adapt slightly. Social media itself is unlikely to remain the same for the next 12 months either. However, having a clear strategy for your social media now can really help you to know what you want to achieve moving forward and decide how you’re going to achieve it.

To help you get started with your social media strategy, here are 4 key questions people often ask, along with some answers:

1.  What Is a Social Media Strategy?

In short, a social media strategy is like a business plan, but for your social media activities. When you first get started, it’s unlikely that you will have much of a plan and you will probably just post whatever comes to your mind that day. You may schedule a few posts about your products and include a few links back to your website. You may also spend endless hours just scrolling away, giving the occasional “like” here and there.

Being active on social media is great, but we all know that social media can be a massive drain on your time. Creating a social media strategy can help, though. Instead of aimlessly posting, liking and retweeting, all your activities are planned out and drive towards achieving your main objectives.

2. How do I Write a Social Media Strategy?

A social media strategy can be as detailed or as brief as you like. However, the more time you invest in your strategy, the more you will get out of it in the long-term. There’s no right or wrong way of writing a social media strategy, so do whatever you feel is the most beneficial for you and your business. I’d personally recommend starting by writing your strategy in a simple word document, or a PowerPoint presentation if you’re planning to present it to others later. 

3. What Does a Social Media Strategy Include?

Objectives: The first thing you need to do is decide on your goals and objectives. These should usually fit with your overall marketing strategy so that your efforts on social media help to achieve your broader marketing goals.

Social media audit: Next, review your existing social media presence. Consider questions such as “How many followers do we have?”, “What content do we currently share?” and “How often do we post?”. It can also be valuable to look at three or four of your key competitors and ask yourself the same questions. This is a good way to see what your competitors are doing well at on social media (which can provide you with some inspiration) and discover areas where they are not performing as well (which can highlight possible pitfalls for you to avoid).

Social platform research: Look back at your business accounts again and think about which social media platforms you need to focus on. Before you decide, it’s important you’re clear on who your target audience is and the key demographics of various social media platforms.

You can also look back at your social media audit to see which channels your competitors are active on (and performing well on). Don’t forget that it’s important to focus on quality, not quantity. While there are so many channels to choose from, you may not be able to give all of them the attention required, so it may be better for you to prioritize a couple. That being said, you may want to set up an account on each platform, so your name is reserved if you decide to focus on that platform further down the line. By doing this now, you increase your chances of being able to secure the name you want, so your username is consistent across all your channels.

Posting details: Consider how often you will post on each platform and what that content should be. Your strategy should also include details of any hashtags you want to use, which accounts you want to align yourself with (by liking, commenting on and sharing their content) and which accounts you want to avoid aligning with (for example, those who promote a different message or don’t fit with what your brand is all about).

Evaluation: An important thing to consider is how you will measure your success. If you’re just starting out, you might want to use your Klout score to judge how your efforts are progressing. However, it’s important not to get too caught up in metrics and follower numbers. Although you do need to gain followers in order to have a voice, it’s more important that your social media efforts actually help to improve brand awareness and ultimately your sales.

4. When Should I Start Planning My Social Media Strategy?

There’s no time like the present to begin planning your social media strategy. It can be good to start the year with a fresh start and a clear plan of action. Have you been putting off creating a social media strategy for your business? It really doesn’t have to be daunting and can help you give more direction and focus towards your future social media activities.

About the Author - Elizabeth Harmon

Elizabeth Harmon is a writer for Open Colleges, one of Australia’s leading online education providers. She is a Social Media Consultant with a number of years’ experience in the field. She has worked with a growing list of clients around the world, helping to build successful social media strategies, create effective content and much more. You can also follow her on Twitter @Liz_Harmon. 

"This article originally appeared on Social Media Explorer. Republished with permission." - original article on SME

Instagram is an accepted and effective way for artists to brand, market and sell their artworks. The main goals for artists when marketing through social media is to increase their reach, create more traffic to their art website and display their art to new and targeted audiences.

By employing art-related hashtags on Instagram, an artist increases their power to reach interested people. Through the Instagram search feature, hashtags are very useful in helping to achieve branding, marketing, and sales goals.

Just what is a #hashtag and how can it help my art marketing? Think of a hashtag as a way to categorize and collect posts about a particular subject. A # hashtag is the symbol # plus a subject matter word related to your post. For example, #Art is a well-used hashtag in social media for art-related subjects.

If you were to create and post a message about a new art competition or art show, you should include the hashtag #Art and automatically this post will be shown with all of the other posts that have used the #Art hashtag.

By using a hashtag, you reach your regular followers with your message, and, in addition, you now will reach the group of people who follow the hashtag #Art. This hashtag is followed by a very large group of people who are interested in or associated with the art industry.

We found this website that can help artists to organize their Instagram art #hashtags. The website is TagBlender and they offer a way of promoting Instagram accounts and contest by using organize subject #hashtags.

TagBlender offers the best way of promoting your Instagram account by using tags.  TagBlender describes their website as the following; “We have developed a unique method for getting the most relevant tags for your Instagram images. We called it: +10 - this means you can actually tag your images with up to three different categories in order for the tags to fit your image perfectly! Their website is http://www.tagblender.net

The following are their suggestion for the following art subjects;

Art #Hashtags
#art #artist #artistic #artists #arte #dibujo #myart #artwork #illustration #graphicdesign #graphic #color #colour #colorful #lightspacetime #painting #drawing #drawings #markers #paintings #watercolor #watercolour #ink #creative #sketch #sketchaday #pencil #cs6 #photoshop #beautiful

Black & White #Hashtags
#blancinegre #monochrome #bw_lover #byn #blancoynegro #irox_bw #art #bw_society #nero #blackandwhite #ic_bw_bw #bwstyles_gf #bandw #beautiful #perfect #nb #noir #bw #lightspacetime #good #mono #bnw #monoart #black #igersbnw #bwoftheday #noiretblanc #noirlovers #bwbeauty #white

Design #Hashtags
#design #designer #designed #designs #fashiondesign #interiordesign #architecture #architect #artist #classical #clean #beautiful #perfect #shiny #amazing #best #hairdesign #craft #antique #vintage #retro #lightspacetime #line #linedesign #homestyling #styling #style #stylist #good #artwork

Graphic Design #Hashtags
#graphicdesign #lightspacetime #design #designer #designed #designs #graphic #graphics #adobe #illustrator #photoshop #cs6 #vector #professional #printers #webdesign #site #website #artist #classical #clean #beautiful #perfect #shiny #amazing #best #artistic #artists #arte #colorful

Photography #Hashtags
#photography #photo #photos #pic #pics #art #lightspacetime #artist #artistic #artists #arte #dibujo #myart #artwork #color #all shots #exposure #composition #focus #capture #classical #clean #beautiful #perfect #shiny #amazing #best #colorful #illustration

For your Instagram accounts begin to include the appropriate # hashtags with your art posts. You will not only increase your reach but you should also gain more followers with your social media art marketing and art promotion.

Also, please read our article post How to Use Instagram for Successful Artists" as a guide for artists who may happen to be new to Instagram.  Also, please follow us on Instagram at www.instagram.com/LightSpaceTime.Art

 

Linkedin affords professionals, especially artists, to reach, meet and network with other art professionals, that in the past, under normal circumstances, you would never be able to meet and get to know.  Artists on Linkedin can look for artist vacancies, meet gallery owners, corporate art reps, interior designers and many other successful art professionals that may eventually help an artist to become more successful.

Today, Linkedin has more than 350 Million registered users and it is still growing.  The following are some ideas to follow in order to maximize your time and effectiveness on Linkedin:

Create or Complete Your Profile:

Your profile can make you or break you.  A Linkedin profile that has a photo will be viewed 11 x more than a profile that has a blank or default image.  Personally, I do not respond or take anyone seriously who has not taken the time to either complete their profile page or the time to upload a photo of themselves.  Make your profile a priority and stress your artistic accomplishments and experience.

Connect with People through Groups:

Join groups that are relevant to your art business.  Again, your profile will be very important as to whether or not that you will be accepted into that group.  If your profile does not show an artistic background, the moderator of that art related group will probably not accept you into the group.

Become an Active Member in Your Groups:

Begin by joining in and participating in group discussions.  Thoughtful answers or questions will highlight you as an informed art professional.  In addition, you can also “Like” any discussions, posts, and comments.

Remember it is Networking Not Selling:

I am always turned off by a person coming into a group, who ignores the group’s mission and tries to sell you something!  Who are you?  I want to first get to know you, I want to learn more about you and I want to be able to trust you.  Networking online is no different than networking in person.

Follow these 10 Online Networking Rules:

  • Research a group thoroughly as to their mission, their members and their ongoing discussions and activities. Take the temperature of the group before jumping in and participating.
  • Ask questions in the group and when there are answers from group members, stay involved and interact in that discussion to keep things going.
  • Do not sell anything. You are in the group to meet and get to know people first and foremost. You are building relationships.
  • When commenting on a discussion or question. Watch what you say and how you say it.  Stay away from controversial statements, slang and poor use of words.  Write the statement out first in a word doc, check it for spelling and sentence structure, then copy and paste into the discussion. 
  • The people who you meet in a group are the members who you want in your network. They are ones who are there to also help you, as you help them. Then invite them into your network.
  • Try to solve problems that other members in the group are having. Help them and you will quickly find many other members who will want you in their network.
  • Only connect and network with members in the arts or in the segment of your industry.
  • When someone inquires beyond your Linkedin Profile, be prepared with a well thought out “Elevator Pitch” describing you and or your business. Make it concise and interesting to the viewer. 
  • Whenever there is a group discussion or a group online event, volunteer your thoughts, time and effort. Be a productive member of the group and people will soon know who you are.
  • Repeat these steps on a daily basis, with all of the groups that you are a member of. Set aside time every day to go through your groups and see what is new and how you can be a dynamic member.  

Remember to be a productive and steady member of any of the groups that you belong to.  Help others along the way and they will help you when you need it too. 

 

101 #ART HASHTAGS FOR ARTISTS TO USE IN SOCIAL MEDIASocial Media is now an accepted and effective way for artists to brand, market and sell their artworks.  The main goals for artists when marketing through social media are to increase their reach, create more traffic to their art website and display their art to new audiences.

By employing art-related hashtags, an artist increases their power to reach more interested people.  In 2015, art hashtags will be necessary to help to achieve branding, marketing, and sales goals.

Just what is a hashtag and how can it help my marketing?  Think of a hashtag as a way to categorize and collect posts about a particular subject. A hashtag is the symbol # plus a subject matter word related to your post.  For example, #Art is a well-used hashtag in social media for art-related subjects. If you were to create and post a message about a new art competition or art show, including the hashtag #Art and automatically this post will be shown with all of the other posts that have used the #Art hashtag.

By using a hashtag, you reach your regular followers with your message, and, in addition, you reach the group of people who follow the hashtag #Art.  This hashtag is followed by a very large group of people who are interested in or associated with the art industry. 

Twitter, Facebook, Google Plus, Instagram and Pinterest all provide the ability to include hashtags with your posts. The following list of 101 popular art-related hashtags can be used with any of your social media posts.  We suggest you put these hashtags on a spreadsheet, then separate them into groups as appropriate for your post’s subject matter.   From there you can copy and paste that group of # hashtags into your posts.

Here is our list of 101 art related hashtags for artists to use in their social media posts;

#abstract #abstractart #abstractartist #abstractarts #abstracted #abstractexpressionism #abstractexpressionist #abstraction #abstractors #abstractpainting #abstractphoto #abstractphotography #abstracts #acrylic #animation #art #artcall #artcompetitions #artcontest #arte #artfair #artgallery #artinfo #artist #artnews #artshow #artwork #black #blackandwhite #blackwhitephotography #callforart #callforentries #color #colour #creative #drawing #drawings #fineart #graffitiart #grafiti #graphic #graphicdesign #illustration #ink #lightspacetime #markers #model #mono #monoart #monochrome #mural #murals #myart #onlineart #onlineartgallery #onlineartsales #paint #painting #paintings #pencil #photo #photobomb #photobooth #photocollage #photodaily #photoday #photoftheday #photogram #photograph #photographer #photography #photoofday #photooftheweek #photos #photoscape #photoself #photosession #photoshare #photoshoot #photoshoots #photoshop #photoshopped #photoshot #photostudio #phototag #photowall #portrait #portraits #portraiture #selfie #selfportrait #sketch #spray #spraypaint #streetart #streetartistry #streetphotography #urban #wallart #watercolor #watercolour

In 2015 begin to include the appropriate # hashtags with your social media posts.  You will not only increase your reach but you will gain more followers with your branding and art marketing. 

We have related article posts on this subject - #Art Hashtags for Artists to Use on Instagram and How to Use Instagram for Successful Artists

 

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