By Grace Carter, Guest Blogger - Grace Carter provides artists with ideas on how to create interest and buzz about their art through their social media networks.
Choose your platforms
It’s tempting to create a profile on every social media platform you can think of, but resist this temptation. Stick to platforms you are familiar with and feel you can use effectively. Only create as many as you can keep up with and provide good content for. This way you can also focus on figuring out what the best strategies are for the platforms you choose and excel in them.
Lots and lots of photos
Post lots of photos, whether it’s photos of your artwork or just relevant pictures of artists or artwork that inspire you. People are attracted to visuals, in fact, are some of the most shared content on the internet. Think about the average person scrolling through a social media feed. What grabs their attention? Make sure when you post photos that they appear in the feed, not as a link that when clicked, takes the person to a new window or tab. People generally don’t like that. Ensure you’re using the optimal image size for the medium you’re using by following this .
Don’t expect to get on your social media account and just start posting away willy-nilly. Be smart about the way you post. If you’re posting on more than one platform (which you should be), don’t post the exact same thing to all the platforms. Mix it up a little bit, since you probably have a lot of people following you on more than one medium. If you're posting a shot of you starting a new project to Instagram, consider posting an updated photo (maybe when you’re halfway done) to Facebook. It’s a bit more work, but it gives people some motivation to follow you on multiple platforms. Of course, if you think you can only handle one or two platforms, then that is preferable to trying to keep up with more and getting boring and repetitive to people. Whatever you commit to, make sure you can do it well.
Tags are the best way to get people to see your work. Tag your posts with as many relevant words as possible. Doing this will make it easier for search engines to direct people toward your posts. “The better you are at tagging your images, the better chances are you will gain new followers and patrons. This is one very simple step that is both easy to forget but also very powerful if done diligently and correctly,” advises Rose Harrelson, social media manager at .
Learn from the pros
You can learn a lot from what successful posters are doing. Popular posters tend to be consistent, master the art of the cliffhanger, utilize ‘throwback’ posts, and use clean, top quality images. You’ll find even more useful strategies by looking closely at what they do; there’s a good reason for their success
Writing and editing your social media posts
#1. and - These are grammar guides that will help you ensure your posts are grammatically correct. You’re trying to show everyone that you’re a serious artist, but how can people take you seriously if you’ve got errors in your posts?
#3. and SimpleGrad - Writing doesn’t come easily to everyone, so don’t hesitate to use these writing guides to help you along.
#4. and Essayroo - You will find plenty of help at these online writing communities, suggested by . It’s better to get help from someone than to write bad copy on your own.
Social media is a great way to spread the word about your artwork, but you need to be smart about the way you use it. Choose your platforms wisely, remember to use plenty of photos, be strategic in the way you post, use tags, watch what the pros do, and put some time into writing and editing your posts. Follow these tips and you will create some serious buzz about your artwork on social media.
Grace Carter is an amateur artist and social media expert at Academized and PaperFellows services. She also provides tutoring assistance at Australian Assignment Service, where she helps students improve writing skills.