Every day we get inquiries from artists asking us how they can get their art noticed.  If you are like most artists, there doesn't seem to be enough time to create, promote, market and sell your art. We, at Light Space & Time, believe that there are some relatively easy ways for artists to promote their work on a daily basis.  Here are some ideas and tips that should make promotion easier and more effective for any busy artist:

 

 

  • Only post on the following social media networks; Facebook, Twitter, Instagram, YouTube and Pinterest. 
  • These 5 social media networks are the most popular, most effective and least time-consuming networks in which to participate.
  • These networks lend themselves to showcasing and art promotion since their medium is a marriage of visual marketing and visual art.
  • All 5 networks should also be monitored by the artist. Any reactions, comments, and shares should be acknowledged by the artist.  Anyone who is not in the artist’s current network should be invited to connect or join by the artist.
  • Build and increase these 5 social media networks with other artists, art galleries, and art related professionals.
  • Whenever you post something, always include an image or video to draw the reader’s attention to your post.  Video content is more in demand than ever and posting videos on YouTube and other social media is a great way to get your art out there.
  • In any post, always provide a link back to your website, your art event, your blog or your article post.
  • Post articles three times a day. 1. Morning 2. Noon 3. Early Evening. People are active on their social networks in the morning, at lunchtime or at night.  This proposed schedule covers all those users.

Nothing to post?  Find an interesting art related article and post that.  See who comments and shares.  Connect with them and their followers.  The artist who does this every day will build a network of followers and get their art noticed quickly.

 

By Barney Davey, Guest Blogger  – To Be An Artist Is A Gift!  

It Is a Unique Thing to Be an Artist. Learn to Celebrate, Enjoy and Utilize the Blessings You Have!

While much of the world is plunged into darkness, we, by comparison, live with a nearly embarrassing, abundant and comfortable means.

No One Is Saying It’s Easy!

To become a successful artist-entrepreneur today is challenging. It requires mastering many skills, not the least of which the ability to create art that continuously sells well. It takes talent, dedication, and ability to make art, to learn how to find buyers and make sales on a steady basis. These hurdles have always been present, and they will never go away.

These Are the Good Old Days.

We are witness to an incredible moment in human history as we experience the greatest advancements in technology, communication, and product distribution ever seen. The pace and scope of significant developments in these fields are increasing at dizzying speeds.

Among these changes are tremendous opportunities for artists who are ready to take them.

15 Reasons Why Now Is the Best Time to Be An Artist

  • Artists have the widest and best choices ever in art-making tools.
  • Creative new ways to make art are expanding along with buyer interest in the growing variety of art forms and genres.
  • Consumer buying habits have changed, which makes them more likely to buy directly from artists, and from their websites and blogs.
  • Many galleries are more willing to explore new opportunities to collaborate with artists who bring their fans and marketing expertise to the table.
  • Artists have access to affordable, practical, easy-to-use, marketing tools to help them spread the word and find new customers.
  • The number of places to sell art both through brick and mortar and online venues is developing and growing.
  • Print-on-demand technology allows for remarkably high-quality reproductions with virtually no inventory costs.
  • Licensing offers artists ways to create new, passive income streams.
  • Artists can show their work online at no charge, and then have it sold and fulfilled without any action from them, through sites such as Fine Art America, and a growing list of many others.
  • The wealth of freely available, practical art marketing advice from blogs such as this one, and dozens of others, is a blessing upon artists.
  • The breadth and availability of webinars, free art business podcasts, and self-paced art marketing workshops, which are focused on helping artists learn how to be more efficient business operators and get their work to market is astounding.
  • Alternative marketing through home shows, artists staged events, selling retail in antique malls, upscale coffee shops, boutiques and restaurants, and numerous other locations, venues, and situations is a growing trend.
  • Artists can tap free publicity to take significant advantage of the explosion of media and the demand it creates for more content.
  • Free digital submission of press releases provides artists greater and wider access to journalists and media outlets.
  • Social media provides new channels for artists to develop relationships with buyers who they would have never found through traditional means.

Great News! It Is Not All or Nothing.

As an artist, you don’t have to master or use all the items mentioned above to be successful. However, the more you use to help you get your work seen and sold, the more likely the success you dream about becomes reality.  Start by mastering one or two and grow your expertise. The faster you learn, the quicker you can hand off many of those items to assistants.

You Don’t Need Anyone’s Blessing or Approval.

There’s a popular phrase going around, “Those are not my monkeys, and that’s not my circus.” When it comes to your career, it’s the exact opposite.

You are the ringmaster of your life and your career. If you don’t think you are, you need to change your thinking and take charge of your life. Sometimes when you turn the looking glass inward, you find you are the biggest bottleneck clogging the lanes to your success.

Clear Out the Clutter! Break Up the Bottleneck.

If you are feeling put out, put down or put upon, you have the power to stop those feelings. That’s all they are, feelings or perceptions you can change. You also are empowered to realign your thinking and start taking actions to bring about a massive change in your life.

You may have dire circumstances although most likely you don’t. It doesn’t matter. Whatever your situation is, you can change it. You can lift yourself up. You can beat the odds. You can take an already successful career and ramp it higher than you imagine right now.

Artists Leave Footprints!

There are mountains to climb, masterpieces to sell and legacies to leave. It’s mind over matter. If you don’t mind, it doesn’t matter. Success is limited only by your imagination and your willingness to not let it matter how hard you will work to achieve it.

Art is many things. By its nature, art is ever-changing in how it is perceived as much as how it is made. You don’t know what impact your art will have in the future. No artist ever does, not really.

The one thing you can know for sure is that your art is a gift to the future. Construct it well with archival and conservation quality materials and it can last for centuries. That is an incredible feeling. I know the quality woodworking pieces I’ve made over the years will outlast me by decades and more. I’m proud something that came from my imagination that was crafted by my hands will endure. It gives me goosebumps when I think about it deeply.

Take care in how you make your art and how you brand yourself as an artist. Those are the two things you control. I can’t help you make your art. I wouldn’t try. You have your go-to sources for that.

Helping You Now and Then.

My job, my mission is helping artists. It’s been a passion for nearly 30 years. I’ve gotten quite good at it if I say so myself. I teach my artist followers one can’t expect others to toot their horn if they’re not willing to do it first and with pride. When you are centered, and sure about what you are doing, it’s not boastful to say what you do is excellent. If you’re not there yet to toot your horn, for internal reasons, for lack of skill, or other issues, just know nothing is impossible. And, nothing boosts confidence like excellence and success.

About Barney Davey

Barney Davey began his career advising artists in 1988 as a senior account executive with Decor magazine and the Decor Expo trade-shows. He helps artists and photographers find buyers, sell art and operate profitably. His mission is to provide artists with systems they can use to create successful, sustainable and rewarding careers. You will find numerous ways to grow your career through his books, blog posts, workshops, online training, consulting and more. http://barneydavey.com

By JoAnneh Nagler, Guest Blogger -  The first thing we usually think of when we hear the word ‘artist’ is ‘struggling artist’ or ‘starving artist.’  We tend to measure ourselves against two crazy extremes—either by our willingness to starve or by the multi-million dollar success of the very few.  

We were all schooled in the adage do what you love and the money will follow.  In fact, this is the biggest lie that ever hit the cold hard earth.  There's no guarantee that our work is going to immediately kick-start in the traditional, money-defined sense just because we love it.  Truly, we have no control over outcomes, and since art is something we are inventing from inside our souls, the world is usually not yet clamoring for it while we’re inventing it. 

What that means to our lives is very simple:  if we want to make art over the long-haul—meaning, have a life of artistry—then we need to put supports under our feet. 

But who in the world received that kind of instruction?  I certainly didn't.  What I got was a message that artists struggle, they give up their art to raise families or take day jobs, and the only people who get to be artists are the privileged.  But look around:  there are millions of us creating art with ambition.  So we need a new milieu, a new way of thinking about living an artist’s life.  

The good news is, we really can learn to become healthy artists.  We can learn to balance time, day jobs, money, family, work ethics, and motivation for making art.

We've been culturally brainwashed into thinking that ‘a real artist,’ is supposed to be ‘tortured’ by his or her art, then instantaneously discovered at the drugstore counter, then somehow be magically gifted by a fairy godmother with artistic work ethics.  But that's ridiculous.  It’s like expecting that we can jump in an airplane, without ever having learned to fly, and take off without knowing how the gauges work.  We would never do that.  Yet that's what we expect of ourselves as artists.

So how do we balance all of it?  How do we learn what we need to learn to live a healthy artist’s life?

First, we have to give up the myth of starving as a motivator.  Artists don’t do struggling well.  We are sensitive creatures, and struggling runs too much electricity through already-delicate circuits. 

Then, we need to learn some simple tools.  I talk about these tools in my book—easy things we can apply as we’re learning how to get our hands in our art regularly.  We need to under-expect and work steadily, not in big bursts.  We need a day job we can live with, one that doesn’t promote angst.  We need clarity in our money—not so we can be good little citizens, but so we can fund the art we love.  We need simple time-mapping exercises, easy motivational tools for beginning, as well as a framework for measuring success based on having our hands in our artwork, versus what we earn.  There are skills we can apply to make all of these things work together.

When I was writing my first book, The Debt-Free Spending Plan, I worked one hour a day, four days a week, by the timer.  I definitely believed the American hype that more is better and faster is necessary.  I didn’t think I was doing enough.  But I began to apply what I call the ‘two-thirds rule:’ I mapped out what I thought I could accomplish in a week of writing, and then cut it by two thirds.  Why?  Because everything in life takes three times longer than we expect

Four hours a week, it turned out, over the course of six months, got a lot of serious work done. Slow and steady gave me a way of beginning; a way of getting my hands dirty with my art each week.

Does that mean that I automatically sat down in my allotted hour and instantly became motivated? No.  But I kept at it—recognizing I was learning a new skill—until I had some chops.  By working each week, I started experiencing the self-esteem of doing my art, and that drew me back into it. 

Art is unlike anything we do in our American linear timeline. It is not populated by the urgency of things like email, running out to pick up the kids, or rushing down the freeway to get to work.  Though our art haunts us, it is not an immediate, do-what’s-urgent process.  It asks us to do what’s important first.  It asks us to set aside blocks of time to discover and explore. 

We often think that if we had a completely open, no-day-job life we’d automatically be motived to sit down and do our art.  But that’s not true.  I know dozens of people who don’t need a job and don’t have kids to raise, who still can’t get to their artwork.  Our regular life and our day job are really our gifts, then:  they hold our feet to the fire with the schedule until we gain the strength to beat back distractions and show up for the work we truly love. 

We need—all of us—to move towards a new definition of what it means to be an artist:  a life with art at the center, surely, but one that’s lived in a balanced, decent way.  When we live like this, we are creating the path to happiness for ourselves.  We are structuring the foundation—building it, stone by stone—upon which we are going to build our joy.  

We are showing up for all of it:  artistry, relationships, family, money, day jobs—being fully engaged in every arena of our lives, using every one of our gifts out on the field.  That is how we build a heaven on earth. 

JoAnneh Nagler is an author, painter, musician and yoga teacher.  She is the author of How to Be an Artist Without Losing Your Mind, Your Shirt or Your Creative Compass, and the Amazon Top 100 Book The Debt-Free Spending Plan.  Find her at www.AnArtistryLife.com.

 

Instagram is an accepted and effective way for artists to brand, market and sell their artworks. The main goals for artists when marketing through social media is to increase their reach, create more traffic to their art website and display their art to new and targeted audiences.

By employing art-related hashtags on Instagram, an artist increases their power to reach interested people. Through the Instagram search feature, hashtags are very useful in helping to achieve branding, marketing, and sales goals.

Just what is a #hashtag and how can it help my art marketing? Think of a hashtag as a way to categorize and collect posts about a particular subject. A # hashtag is the symbol # plus a subject matter word related to your post. For example, #Art is a well-used hashtag in social media for art-related subjects.

If you were to create and post a message about a new art competition or art show, you should include the hashtag #Art and automatically this post will be shown with all of the other posts that have used the #Art hashtag.

By using a hashtag, you reach your regular followers with your message, and, in addition, you now will reach the group of people who follow the hashtag #Art. This hashtag is followed by a very large group of people who are interested in or associated with the art industry.

We found this website that can help artists to organize their Instagram art #hashtags. The website is TagBlender and they offer a way of promoting Instagram accounts and contest by using organize subject #hashtags.

TagBlender offers the best way of promoting your Instagram account by using tags.  TagBlender describes their website as the following; “We have developed a unique method for getting the most relevant tags for your Instagram images. We called it: +10 - this means you can actually tag your images with up to three different categories in order for the tags to fit your image perfectly! Their website is http://www.tagblender.net

The following are their suggestion for the following art subjects;

Art #Hashtags
#art #artist #artistic #artists #arte #dibujo #myart #artwork #illustration #graphicdesign #graphic #color #colour #colorful #lightspacetime #painting #drawing #drawings #markers #paintings #watercolor #watercolour #ink #creative #sketch #sketchaday #pencil #cs6 #photoshop #beautiful

Black & White #Hashtags
#blancinegre #monochrome #bw_lover #byn #blancoynegro #irox_bw #art #bw_society #nero #blackandwhite #ic_bw_bw #bwstyles_gf #bandw #beautiful #perfect #nb #noir #bw #lightspacetime #good #mono #bnw #monoart #black #igersbnw #bwoftheday #noiretblanc #noirlovers #bwbeauty #white

Design #Hashtags
#design #designer #designed #designs #fashiondesign #interiordesign #architecture #architect #artist #classical #clean #beautiful #perfect #shiny #amazing #best #hairdesign #craft #antique #vintage #retro #lightspacetime #line #linedesign #homestyling #styling #style #stylist #good #artwork

Graphic Design #Hashtags
#graphicdesign #lightspacetime #design #designer #designed #designs #graphic #graphics #adobe #illustrator #photoshop #cs6 #vector #professional #printers #webdesign #site #website #artist #classical #clean #beautiful #perfect #shiny #amazing #best #artistic #artists #arte #colorful

Photography #Hashtags
#photography #photo #photos #pic #pics #art #lightspacetime #artist #artistic #artists #arte #dibujo #myart #artwork #color #all shots #exposure #composition #focus #capture #classical #clean #beautiful #perfect #shiny #amazing #best #colorful #illustration

For your Instagram accounts begin to include the appropriate # hashtags with your art posts. You will not only increase your reach but you should also gain more followers with your social media art marketing and art promotion.

Also, please read our article post How to Use Instagram for Successful Artists" as a guide for artists who may happen to be new to Instagram.  Also, please follow us on Instagram at www.instagram.com/LightSpaceTime.Art

 

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