For over 12 years, the Light Space & Time Online Art Gallery (LST) has been an advocate for artists by helping them to market and sell their art online and around the world.

As a subsidiary of Fusion Art, the gallery’s mission is to promote artists though online art exhibitions, our extensive social media and marketing networks and through our combined newsletter subscribers list of over 35,000+ subscribers. Our extensive mailing lists includes gallery owners, corporate art representatives, art collectors, art consultants and decision makers in the fine arts field.

Through both our online art galleries, Fusion Art and LST provide one of the most advanced and widespread art marketing packages offered by any other online gallery.

As we are constantly searching for new ways to promote and provide marketing and sales opportunities for our artists, LST is thrilled to announce we have new awards and marketing benefits that will launch this summer.

Cash Award to Overall Top Winner

The gallery is pleased to announce that is will start awarding a monetary cash prize to the Overall Top Winner of its monthly online art competitions. In order to be more competitive, we have decided to offer a cash award to the Overall 1st Place winner of each exhibition. The amount of the monetary prize will be determined by the number of entries that are received in each competition.

Newly Updated Art Marketing Success Manual

Our previous Art Marketing Success Manual was getting outdated so we are working on a new updated version to encompass our more recent and most up to date information and recommendations for artists to market, promote and sell their art. The updated Art Marketing Success Manual will be available starting with the awards presented in August.

Discount for .ART Domains

We have always encouraged artists who are serious about their art, want to advance their art careers and increase sales, on how important it is to have a have a modern, professional, up-to-date website to display their art. The introduction of the .ART domains in 2016 was an ingenious way for artists to differentiate their websites, from the average website domain, and to emphasize their artistry.

Through a new partnership with the .ART domain registration service, we are going to be able to offer a discount to our top award winning artists who want to take the next step in their art careers or even upgrade their current website and brand to include the .ART affiliation.

Discount for Artspan Art Marketplace

We have now partnered with Artspan Art Marketplace to offer our top winning artists discounted plans for their platform. Artspan was the first artist-specific website builder company, formed in 1999. Particularly for artists who may not be computer or tech savvy and may want an easily designed website to showcase and sell their art, Artspan is a leader in the market.

Artists who sign up will receive a personal branded website, which is also integrated into the Artspan marketplace, thus giving artists two venues to use in selling their art – their own individual sites and the Artspan Marketplace.  Similar to our partnership with Artwork Archive, Light Space & Time's top winning artists will receive special discounts that are higher than is offered to the general public.

All of the above new awards will be offered starting with the July competition, the 6th Annual “Patterns, Textures & Forms” competition, which launches on July 10th. As a means to defray at least some of the costs for these new awards, the gallery will be increasing entry fees slightly, starting with the June competition. To see the current competitions that are accepting entries, visit the LST home page.

Many of the partnerships we are forming with companies offer affiliate referral programs. We have waived and/or drastically reduced affiliate commissions in exchange for offering higher discounts and more benefits to artists who are referred by Fusion Art and LST.

These new awards are our way of saying Thank You to all our artists for being part of the Light Space & Time Online Art Gallery, for sharing your talent with us and allowing us to help you promote and market it with the world.

 

As an artist, you probably cringe a little when someone says the word "marketing." It just sounds so sales-y. But even if you think of yourself exclusively as an artist and not a marketer, there's no denying that marketing and selling are interconnected. Thus, if you're desperate for a marketing approach that is not sleazy or shouty, you should consider delving into video marketing. In this article, we'll share some tips to get you started with this strategy and help you get over your fear of marketing. Let's dive in!

What is video marketing, and why do artists need it?

Video marketing is utilizing videos to promote or market a product or service. In the case of artists, you can leverage videos to display your work, connect with fans, and, most importantly, convert them into regular clientele.

People love watching videos on the internet - whether it's for entertainment or educational purposes (or both). Not only does it allow you to share your work with the world, but it also builds a connection with potential fans and customers. So if your goal is to promote your art online in hopes that more people will see it and buy it, then video marketing should be part of your strategy.

Popular video content types of marketing your art

If your opinion about video marketing is complex because it’s challenging to develop content ideas, worry no more! Here are some video content types that you can use:

1. Meet the Artist

Introduce yourself and explain why you love creating art. Let your viewers know you as an artist and learn about your process. You can also share some exciting facts about your life that aren't directly related to art, such as where you grew up and why you started painting in general terms.

2. How-to Create Art

If you have a knack for teaching, this video content fits you. You can create a tutorial on specific art mediums (watercolor, acrylic, oil) or different styles (abstract, realism, etc.) and provide tips on creating a masterpiece.

3. Art Demo video

This video is a perfect opportunity to demonstrate your artistic techniques. Film yourself in action and post a time-lapse video for your audience to get a glimpse of how much hard work you put into your pieces.

4. Art history/theory lectures

If you are an art history/theory enthusiast, do a famous artist/movement course. You can introduce your favorite artist and how impactful their influence is to you.

5. Behind the Scenes

Filming behind-the-scenes will give viewers an inside look into your creative process - from inspiration, sketching ideas all through production time until finished work is displayed at galleries/exhibitions, etc.

6. Q&A Session

Allow viewers into a more personal side of you by doing a question and answer session where you talk about anything and everything. You can answer questions about your artwork, hobbies, or anything else that comes to mind.

7. Tools/Art Supplies review

Introducing the art supplies or tools you use can be valuable for artists looking to purchase new materials. Showing how you work with different mediums and tools can influence people in deciding what might work best for them.

8. Documenting exhibitions or events you are participating in

Attending gallery openings and exhibitions is a regular occurrence for many artists, so why not film it and turn it into a video? Doing so gives viewers a virtual experience of what it's like being at one of these events while indulging them with the inside story of the featured art collection.

9. Artist talks/interviews

Get insights from other artists about their creative processes and inspirations. You could talk about how they got started in the industry. If two people are working together (like a collaborative piece), interview each other, and discuss how they combine efforts for the project.

Video creation tips for effective marketing content

1. Choose a topic relevant to your artwork and create content that adds value to your target audience.

2. Make videos that are short and sweet. The attention span of internet users is shorter than ever, so you want to capture their attention within the first few seconds.

3. Include interesting visuals. Don't just rely on talking head videos. Display your artwork, studio, tools, etc., to keep viewers engaged.

4. Include a CTA (call to action). Ask your viewers to do something after watching your video. It can be anything from visiting your website or social media page, subscribing to your channel, or leaving a comment.

5. Be yourself! The way to connect with viewers is to be genuine and authentic in your content. Let them see the real you, and they'll be more likely to stick around for more.

6. Make sure your videos are high quality. It means editing your footage to get smooth and free of glitch videos.

7. Use keywords in your description box when uploading videos to YouTube so that they'll have a better chance of being found by the search engines and people who are looking for content related to those topics.

How to share your videos online?

Once you've made your video, it's time to share it with the world! Here are some tips for promoting your art through social media and other platforms:

1. Facebook

There are a few methods to share your videos on Facebook. You can post a link to the video on your timeline, post it as a status update, or share it in a group or page.

2. Twitter

You can post a link to the video, embed it in a tweet, or post a video tweet. Use relevant hashtags so that your video will show up in searches.

3. YouTube

Uploading your videos on YouTube can get more views since it's the second-largest search engine in the world. Plus, including links to your videos in blog posts and other online content contributes to driving traffic your way.

4. Instagram

To share a video on Instagram, you can post a link to the video, embed the video in a post, or post the video as a story. You can also use relevant hashtags to help people find your videos.

In conclusion, you can use video marketing to share what you're selling online and encourage individuals to appreciate your art (and ultimately buy them). An artwork is an end-product of hard work and talent; thus, it deserves a formidable marketing strategy. And video marketing can be your passage to growth in sales over time instead of just getting some one-time customers.

Roxanne Panibio is a PR Outreach Specialist at VEED.IO. She's an avid reader, mostly found with a book in her hand. When not reading, she enjoys watching crime mystery movies to satisfy her inner detective.

Every January here at the Light Space & Time Online Art Gallery we post an article with ideas and suggestions for artists to kick start their New Year’s art marketing goals. Our mission as a gallery is to help artists advance their career goals and market their art.

Many of these ideas have been presented in previous “kick start” posts but they are basic, however, consistently implementing them is not.  They are essential for artists as a means to market themselves and their art successfully.

1. Evaluate & Update Your Website

For artists who are looking to advance their art careers and increase sales, it is important for them to have a modern, professional, up-to-date website to display their art.

For those of you who already have a website, if you haven’t reviewed it in a while, now is the time. When was the last time that you went page by page and link by link through it? We all need to do this to find broken links, pages that do not load quickly, graphics, images and other items that have moved or been deleted, along with pages with misspelled words and similar issues.

The presentation of your art is as important as creating it. Take some time to review your site and make any necessary changes and corrections. Make sure all of the images on your website are sized properly and have a low resolution (a resolution of 72 helps your site load more quickly and protects your art from being copied by unscrupulous people).  The images should also be color corrected if necessary, as some cameras and lighting do no always capture an artwork’s true colors. There are many free programs on the internet for this.

Also, do you have better images or graphics to replace what now exists on your website?  Do you have new artwork that you just have not had time to photograph and add to your website? Do it. 

While checking your images, make sure that they are labeled and tagged properly with good image descriptions.  Search engines will only index your images if they have descriptions.  By doing this, your images will show up in the image search results and when the images are viewed, viewers will be directed to your art website.

For those artists that don’t have a website, now is the time to take the next step and get one. The annual cost to purchase or renew a website domain is typically less than $20. The cost of basic website hosting can be as low as $3-$4 per month. A website is an investment artists need to make a priority.

2. Rewrite/ Update your Artists Bio and Statement

A well-written biography and/or artist statement is also essential for artists and now is the time to review and update them.  An artist does not have to be an accomplished writer to create a well-written biography and artist statement, but it is necessary for an artist to have at least one. It is also important to know the difference between a biography and artist statement as many artists mistake one for the other. Please read our article “Comparing an Artist’s Biography to an Artist’s Statement” for clarification.

Also, update your CV by adding any new exhibitions, new awards and/or new publications or other pertinent information that has taken place since the last time it was updated.

3. Use Social Media

Social media is a part of our everyday lives and is an important platform for all artists to employ in order to help market themselves and their art. Why is this? In our opinion, it is easy to identify and connect with the art community when using social media.

It is also an effective medium because it is a visual and simple way in which to present your art. Particularly now, Facebook, Pinterest, Linkedin, Instagram and even Twitter provide artists with opportunities (if targeted properly) to reach viewers who were previously unreachable.

Read our articles “Top 10 Reasons Why Artists Fail with Social Media”, “Using the 70-20-10 Rule to Succeed at Social Media Marketing” by guest blogger James Baxter, and “How to Write Social Media Posts That Sell Art” by guest blogger Frank Hamilton, along with various other social media articles on the LST website, for further advice and instruction on how best to use social media to grow your audience reach.

4. Press Release Marketing

Press release marketing is a low-cost way artists can market their artwork to a wider range of potential viewers, particularly when they have an award or exhibition to announce. There are many “Free” press release websites, which take, publish and market an artist’s press release copy.  One such site is PRLog.org. PRLog’s free press release submission includes a PDF version to send to your mailing list, a search engine optimized page, hyperlinks in the content, and the option to select location/industry and tag listings. In addition, companies like Star One Public Relations offers press release distribution services for as low as $10.00 for distribution to 70+ press outlets.  Read our article “Successful Press Release Marketing for Artists” and 6 Benefits for Press Releases for Artists to help guide you in these efforts.  Also check out our article “5 Ways Artists Can Promote Their Art Online” for more ideas.

5. Start a Blog

Artists should seriously consider starting an art blog as a way to attract and direct additional interested viewers to their art websites. An art blog is a great way to expand an artist’s target audience. It is also an effective platform to help artists market their art.

Read our articles “Top 3 Reasons Why You Should Have an Art Blog” and “How Artists Can Attract Readers to an Art Blog” in order to fully understand the power of a well-executed art blog.

6. Have Your Art Portfolio Reviewed Professionally

A professional Portfolio Review provides an artist with an evaluation of their art and a critique of how their art is being presented to others. Usually, during a portfolio review, the reviewers provide artists with additional ideas on how they can effectively market their art.

Much like art competitions, a portfolio review is an additional way in which artists can have their artwork evaluated and measured against other artists. While some artists don’t see this as valuable and can sometimes find it discouraging, it is a way to help artists improve their presentations and their craft.

In 2022, we hope you will make at least some, if not all, of these suggestions part of your art marketing efforts. By implementing these recommendations, artists can experience increased traffic to their websites, find more people interested in their art and ultimately, sell more of their work. 

However, as with any marketing program, it is important to focus your efforts. All artists should view the marketing of their art to be as important as the creation of it and an art-marketing plan needs to be well planned and performed consistently in order to be successful.  Check out our article “5 Tips for Creating an Effective Art Marketing Strategy” by guest blogger Wendy Dessler, for more suggestions.

A new year can be a fresh start for artists with their planning and executing an effective art marketing strategy. Even if you haven’t previously implemented any of the above suggestions, it is never too late to start.

Good luck and have a creative, successful and prosperous 2022!

 

It’s that time of the year again when we at the Light Space & Time Online Art Gallery announce our “Year in Review” recap. In this annual feature we highlight and promote again the gallery’s top winning artists for the 12 individual monthly art exhibitions and any other special online art exhibitions the gallery conducted, which in 2021 included the gallery’s “555 Special” art exhibition.

In 2021, the gallery received more than 11,787+ entries for our art competitions and the following artist’s and their art are what we consider to be the best entries from our online themed exhibitions. 

The gallery received a broad array of media and artistic styles throughout the year.  We tried to showcase the various media received in our art exhibitions and we hope that you will take some time to view the various exhibitions that we have posted in our Gallery Archives.

Please enjoy reading about these extremely talented artists.

“All Women” – January 2021 – Merrilee Soberg – “The Timekeepers”

“All Women” – January 2021 – Merrilee Soberg – “The Timekeepers”After retiring from a successful career as a professional potter, Merrilee turned to photography and digital art to fill the creative void. She honed her digital art skills in Sebastian Michael's Photoshop Artistry online courses. As a result, she has been published in numerous editions of "Living the Photoartistic Life" magazine and was featured in the February 2020 edition.

In 2020, Merrilee received first place in Fusion Art's "Leaves and Petals" competition plus second overall (first place in photography division) in "Light Space & Time's" Nature competition. Many of the photos used in Merrilee's compositions were taken at home on Vancouver Island on the west coast of Canada or during her world travels.

She is passionate about photographing wildlife, especially birds, in their natural habitat. As she lives on the edge of a seasonal wetland, other elements of nature regularly find their way into her artistic creations. These photos combined with digital painting are the building blocks used to create inspired, unique works of art that can be beautiful, intriguing, moving and at times thought provoking. She focuses on the resilience, strength and connectedness of the human spirit.

Nature and the human form....what a magical combination.

Merrilee’s website is www.merrilee-soberg.pixels.com  

“CityScapes – February 2021 – Sandy Friedkin - "Schnippers for Lunch”

“CityScapes – February 2021 – Sandy Friedkin - "Schnippers for Lunch”Sandy received a BS Degree from Columbia U., School of Occupational Therapy, and practiced as an OTR for many years. She had training in many artistic & craft media and enjoys taking pictures and post - computer processing. Sandy was born & spent most of her life in New York City. Her family still lives in the New York Metro Area & if she has an opportunity to visit NYC, she takes her camera & goes there. These pictures were taken on one such visit.

Sandy has lived in beautiful South Florida for the past 30 years. She loves the year-round warm climate and the outdoors. There is always something of beauty to photograph, whether wild birds, wildlife, flowers & botanicals, people, architecture or Land and Seascapes. Sandy has had her photographs displayed in many juried shows, galleries, and in many homes in South Florida. She has won a number of “Best in Show”, Special Merit, and Honorable Mention Awards.

If you would like to see more of her work, visit her website: https://sandyfriedkin.smugmug.com/browse

“Abstracts” – March 2021 – Ingrid Black – “The Cosmic Eye”

“Abstracts” – March 2021 – Ingrid Black – “The Cosmic Eye”Ingrid Black is a self-taught artist who has worked with acrylics for over 35 years. Since retiring from her real estate career in 2008, she has devoted herself to art. She has had four solo exhibitions and has participated in numerous group exhibitions since then. Her cityscapes were very popular in the eighties. She went on to paint a series of portraits of performing artists, capturing her subjects’ energy on stage - depicting them in a surrealistic style. When she submitted her portrait of Bob Marley to the Bob Marley website in 2012, it went viral.

While she was painting portraits, she liked to paint birds and other animals, on occasion, which led to a series of bird paintings - realistic depictions of birds in settings normally associated with human beings. Also very popular, these paintings tell a story, often with humorous undertones.

She ventured into abstracts in 2016. Her fascination with texture, colour, contrast and light is evident in her abstract creations. In 2020, David Stark, Editor/Publisher of two websites, who has been involved in the music scene in London, England for many years, purchased the right to use Magical Mystery Tour, her psychedelic painting of the Beatles, for the cover of his new book, It’s All Too Much.

Ingrid Black’s work comprises a wide range of styles and subject matter - she tries something new just about every year. Not doing so would make her feel as though she is standing still. She is a member of The Lakeshore Association of Artists in Pointe Claire, Quebec, and The Society of Canadian Artists.

Ingrid’s website is www.ingridblack.com

“Figurative” – April 2021 – M. Gilmour - "Sitting. Waiting.”

“Figurative” – April 2021 – M. Gilmour - "Sitting. Waiting.”Based in Munich, Germany, Michael is a Senior Member of the Federation of Canadian Artists. With no formal training in fine art (Michael's formal education is in accounting and law), Michael is a self-taught painter who has relied on practice, casual advice, books and videos to develop his painting techniques since he began painting in 2012.

Michael favours representational art with the aim of giving the viewer a high sense of realism to create the illusion of life. Michael prefers still life and figurative motives, and generally works with photographers to find natural compositions.

Michael’s website is www.gilmourfineart.com

“Botanicals” – May 2021 – Cher Pruys - "Coneflower”

“Botanicals” – May 2021 – Cher Pruys - "Coneflower”Cher Pruys was born in Regina. Over the years she lived in many places including Saskatoon, Calgary, Edmonton, Ottawa, Fort Frances, settling into her present home in Devlin, on the banks of the Rainy River with her husband Mark, 4 dogs and 2 cats.

By age three, Cher was seldom found without a drawing tool in hand. She worked in pencil, charcoal and ink over the years, until, she picked up a paintbrush at the age of 35. Beginning with oil paints, she found her chosen mediums in acrylic, watercolor and gouache.

Although self-taught, her dedication and talent has seen her work juried into 99 International exhibits, as well as exhibits in numerous non-juried shows. She has won 75 awards for her work at the International Juried Exhibits. Included in these awards, the first recipient of a major Canadian National Award, The Mary Pratt Crystal Award of Excellence at the 2014 SCA Open Juried Exhibition, The SCA 1st place award of distinction twice respectively, 2016, and 2017 at The Canada’s 150 show. The Gold Medal recipient for Figurative Painting in The Mondial Art Academia’s International 2018 Competition. The Aviation Week & Space Technology Award Best of the Best, and the ASAA Award of Distinction for the best painting in the ASAA International Space & Technology Exhibit & Competition, consecutively for 2 years. She has had 14 solo exhibits. Cher is also an avid fused glass artist, and a certified teacher of piano and guitar.

Her painting “The Bubble” had the honour of being part of the Masterworks from The International Guild of Realism Tour. She was elected to the American Society of Aviation Artists as an artist member in 1996, and eventually was elected as a Foreign Affiliate Artist Fellow, one of only two Canadians receive this honour. Her work has graced the covers of 3 books, 14 magazines, and has-been featured in over 50 international publications. Cher’s works have found a permanent home in private and public collections worldwide.

Cher’s artistic style can be described as Realism with a hint of Abstract in her latest works.

Cher’s website is www.artbycher.ca.

“Animals” – June 2021 – Kaz Turner - "Rise to the Bait”

“Animals” – June 2021 – Kaz Turner - "Rise to the Bait”Since a very young age, visual art has always been of great interest. Kaz began to paint and illustrate from a very early age and continued to do so as a hobby. Kaz pursued an artistic career for a short while, although circumstance led her to a change in career.

Eventually after a long break, she returned to the art world and enrolled onto a part time class at a local college. This transition intensified her eagerness to create a personal style of decorative imagery; consequently, this progressed to the foundation course in Art and Design. It was here her drawing strengths were apparent and subsequently Kaz went on to gain a BA Hons in Illustration for Children’s Publishing at Glyndwr University Wales where she experimented with a plethora of materials, and found the amazing result pastels could produce when creating a design.

As a professional wildlife artist not only does Kaz have an avid interest in animals and their welfare but her love the natural world has been the inspiration to create realistic works of art. Her aim is to capture the spirit and character of the animals she paints, paying particular attention to the assiduous detail, their energy and form. Her portraits are a true representation capturing a pet's personality.

Kaz also offers one to one tuition, at her home studio in which she enjoys helping others to improve their own painting skills. All age groups are catered to, from beginners to advanced. Commissions for pet portraits are always welcome. As a consequence, she considers it an honour and a pleasure to illustrate nature and animals in art.

Kaz’s website is www.kazturner.com

“Landscapes” – July 2021 – Barbara Mierau-Klein‏ - "Tetons Sunset”

“Landscapes” – July 2021 – Barbara Mierau-Klein‏ - "Tetons Sunset”I enjoy combining my photography skills, education in graphics, and love of painting to create mixed-media digital works of art. Using all three disciplines enables me to diversify my style. My first love will always be abstracts. I create these with more of a feeling rather than starting with a vision of the end result. As I get older, I find myself leaning toward more of a modern style of work. The less complicated feel and composition appeals to my "less is more" aesthetic. I am an optimist and generally positive person. I focus on creating art that is colorful, has movement, light and uplifting. There's enough darkness in the world, I choose "HAPPY"!

Michelle’s website is www.woitzelphotography.com

“555 Special” – July 5 – September 5, 2021 – Jon Bøe Paulsen - "Dead Ringer”

“555 Special” – July 5 – September 5, 2021 – Jon Bøe Paulsen - "Dead Ringer”Jon Bøe Paulsen’s (1958) paintings are hauntingly realistic. His impeccable skills give filmic qualities to his works. The artist studied at the School of the Museum of Fine Arts in Boston (US) and graduated from the Norwegian State Art Academy in 1984.

His portraits tell many stories in one single image, and his dynamic between light and dark add a “carravaggistic” feel. Jon’s success as an artist was translated into various commissions, awards, and publications, including a documentary film on his life.

The artist’s work has been featured in exhibitions in Norway, the United States, France, and the United Kingdom.

Jon’s website is www.artrenewal.org/Artist/Index/7440

“Open (No Theme)” – August 2021 – John H Diephouse - "Carriage for Hire”

“Open (No Theme)” – August 2021 – John H Diephouse - "Carriage for Hire”I am a primarily self-taught photographer who began exhibiting my images about fifteen years ago. I seek to share images with which I has a strong and instinctive personal connection. Images may be simply documentary, invoke a sense of time and place, or resonate as an abstract blend of color, shape or form. Others provoke an indefinable question that does not readily yield answers without further study and reflection.

My creative process follows an intuitive yet patterned path, searching for the combination of elements that produces an instinctive but undeniable connection. Most often, the images that provoke the strongest connection are those that do not produce an immediate reaction but provoke a response through repeated contact and consideration over time.

I exhibit widely and have received awards in local, regional, and national exhibitions. My photographs are also included in several corporate and private collections.

John can be reached via his email.

“Patterns” – September 2021 – Christopher Brown - "Firmament”

“Patterns” – September 2021 – Christopher Brown - "Firmament”I am a working artist with a master's degree in fine art. Included among my abstract works are wall sculptures, paintings, and drawings. I use a variety of traditional and nontraditional materials including canvas, paper, charcoal, chalk, pen, pencil, oil paint, varnish, plywood, wood, steel, and epoxy resin.

My abstract artworks are informed by Surrealism and Abstract Expressionism (Surrealism in that I give the unconscious/subconscious mind considerable liberty while working and Abstract Expressionism in so much as the pieces are not rooted in, nor do they mirror or seek to translate, objective reality). The artworks exist (for the most part) independent of direct visual reference to the physical world. When a direct reference is made, via a representational image fragment or a material that comes loaded with associations, it is done to induce a sense of memory, of fading or forming thought.

Free from the tethers of objective "subject", I use color, line, shape, material, and composition as “notes” struck in dynamic, gestural ways as well as quietly and reflectively played. These “notes” occupy visual spaces that are emotive and contemplative—internal, inward-looking spaces.

My large-scale pieces are intended to envelop the viewer and immerse them as they experience the work. Through this experience, I hope that the viewer may find respite from the noise of the “real” world, a breathing space, and calm found through quiet reflection.

Christopher can be reached via his email.

“SeaScapes” – October 2021 – Laurie Snow Hein - “Sailor's Delight”

“SeaScapes” – October 2021 – Laurie Snow Hein - “Sailor's Delight”Laurie Snow Hein has been painting since first grade when she first picked up a paintbrush and watched the bright paint colors dripping down the paper. It was love at first stroke. Her parents had convinced her that it was impossible to make a career as an artist; but it was in her DNA. Both parents, brother, and grandmother were multi-talented in the arts. At age twelve she started studying with Graham Ingels, a retired illustrator, famous for “Tales from the Crypt.” Her high school teacher encouraged her to apply for a scholarship which she received from Columbus College of Art and Design. She decided to major in Industrial design to be practical. At the end of her first year, Laurie was the first freshmen at CCAD to be awarded the Katherine M. Tuttle Scholarship.

After college, she married considering art as a pass time. Six children later at age 40, she was suddenly in need of supporting her family by herself. Her strength was the arts, portrait painting primarily, so she immediately started advertising to paint portraits. Her garage was converted to a teaching studio. She took a job instructing art in all mediums, teaching at two local country clubs. When her paintings of children and animals were noticed by a national publisher, her career in art licensing and reproductions was launched. God blessed her and provided the opportunities and ability to support her family with artistic talent. Had it not been for the necessity of using her artistic abilities she would have never grown to be the artist she is today.

Working 30 years as a professional artist, teacher, licensed artist, illustrator, showing at art festival circuits, Laurie now shows primarily in Florida. Her subject is concentrated on local landscapes, beaches, botanicals, wildlife. The beauty and variety of God’s creation is all the inspiration needed when exploring the amazing world there is to enjoy. Large paintings making you feel in the moment are her forte. Although very realistic, her brushstrokes are bold, rich with colors, transparent glazing, textures, and energy. You feel like you could almost step into the painting. The pace was so fast and demanding for many years that there wasn’t time to consider entering competitions for awards. Now at 70 plus there is a focus to share her art more with her peers and enter competitions creating greater value for her many collectors.

Traveling is a passion, while she searches out the heart of locations to paint. In 2019 Laurie traveled across the US on a 90-day trip starting a new collection of plein air artworks representing our National Parks. In 2021, she created several more plein air paintings during a white-water rafting trip down the Colorado River, flanked by the majestic Grand Canyon.

Contact her directly from her website: www.laurieheinartist.com/ for originals and commissions or custom made giclee reproductions. Follow her art and videos on Instagram and Facebook and collections on Pinterest.

“Nature” – November 2021 – Carolyn Dakin - "Full Moon"

“Nature” – November 2021 – Carolyn Dakin - "Full Moon"Carolyn is a digital artist and photographer, whose art is inspired by the beautiful natural environment of the South Island of New Zealand. She spends time photographing many images, which she layers together to create painterly and timeless stories. Her work integrates themes of joy, beauty and delight, often with humorous or playful aspects.

Carolyn’s website is www.dakincarolyn.myportfolio.com

 

 

“Primary Colors” – December 2021 – John Jaster - "Boat Reflections”

“Primary Colors” – December 2021 – John Jaster - "Boat Reflections”John was born in Columbus Ohio, graduated from Ohio State and lived in Southern California for 30 years. Although John learned to draw and paint as a young boy, his degrees are in the computer science field. It wasn't until 2010, when his wife bought him a large easel and encouraged him to start painting again, that he began to take his art career seriously.

Since then John has been selected in over 130 gallery shows and juried contests, including the National Oil & Acrylic Painter's Society 2013 International On-line Exhibition and 2014 Best in America show.

John's Carousel Horse #1 was featured in the June 2014 issue the Artist's magazine Competition Spotlight, and he was featured in the 'Artists to Watch' section of the Southwest Art March 2016 edition.

John's acrylic painting have been included in AcrylicWorks Best of Acrylic Painting volumes 1-6+8 and his paintings have been voted FAV15% in Bold Brush on a number of occasions.

John’s website is www.johnjasterstudio.com

Congratulations to our Top Winning Artists for 2021 - Your Works are Magical and Stunning! Thank you.

2021 Year in Review – Our Top Winning Artists

By Rodney Laws, Guest Blogger - Every industry was affected heavily by the outbreak of COVID-19, and art is certainly no exception. So much of the art world has typically revolved around in-person demonstrations and sales. Museums and galleries have always worked through bringing in foot traffic, with money made through selling entrance tickets, refreshments, and gift-shop items. Then there are street performers (caricaturists, for instance) who have always made money through tips.

At the moment, the continued need for social distancing (along with the lingering fears concerning travel) means that even those places that can afford to open are finding it hard to attract interest. The artists, though, do have options, and they have drawn upon them (no pun intended) to keep afloat during the past year. By operating online, they can still make money doing what they love.

Trying to succeed exclusively online as an artist presents a very different challenge, though. The tactics required for reaching the right people (and ultimately prospective clients) are largely distinct. In this post, we’re going to look at four solid strategies an artist can use to grow their brand and attract some interest online. Let’s get started.

Use a combination portfolio and store

Taking client work is often the typical way of making a living as an artist, since you have clear creative direction and set terms. It is simply a matter of receiving and fulfilling a brief: you don’t need to worry about the commercial viability of what you are producing. But that doesn’t mean that should be the only way in which you make money. The more routes you have to profit, the more stable your financial situation can become.

Due to this, it is a great idea to build an ecommerce store that’s also your portfolio. You don’t even need web-design skills to create such a store these days. If you already have an art blog in WordPress (the platform that dominates blogging), you can install a free plugin called WooCommerce (take a look at this WooCommerce review) and start selling products.

Whenever you make a sale, promote it through the blog side of the store: this will reinforce your value as an artist in the eyes of prospective clients. In addition, whenever you pick up a notable client, add their testimonial to your store homepage: this will reassure potential buyers that you’re truly as good as they think you are. It’s a win-win situation.

Get into the habit of asking for referrals

You can’t add testimonials to your store if you don’t have any testimonials, and they don’t tend to appear spontaneously. If you don’t ask for them, you won’t get them — so get into the habit of asking for them. Do this carefully, of course: don’t bug people, come across as desperate, or push them to shower you with more praise than they think you deserve. Just ask politely.

It is a good idea to fold the feedback-collection process into your general client-handling sequence. When you’re wrapping up a project and ensuring that all the details have been handled, you can have an automated email go out to provide a survey (HubSpot has some good tips on this process). You can even throw in some kind of basic incentive to prompt a reply: 10% off their next commission and/or purchase, for instance.

Share your process on social media

People who don’t understand what goes into art can easily end up undervaluing it. You are likely familiar with the common effort to “pay” artists in “exposure”. It is commonplace to joke about at times, but it is a sad indication of how little people understand the difficulty of producing high-quality art. They assume (for some reason) that most artists live frivolous lives of luxury — and those who don’t, well, they should just be grateful to get some attention, right?

To help people accept the complexities of what you do, and show just how good you are, you should combine your blogging efforts with social media comments concerning your process. You don’t need to engage with social media in general, just offer some commentary on how long certain pieces of art take you, sharing progress on art you are currently working on, the decisions you need to make along the way, the obstacles you need to overcome, etc.

In addition, when you have a piece you are particularly proud of, you should enter it into some online competitions, both through social media and other sites. It won’t cost much, and the risk is minimal: if you don’t win, it won’t matter, but it will give you something you can talk about it through social media and get even more attention.

Join a forum of like-minded artists

The best artists tend to support one another because they know that great art should be appreciated and supported and the internet is full of fantastic communities that can help you promote your services. This is something that can go unnoticed due to the assumption that artists will all be hyper-competitive, eager to undermine one another. Not so.

In truth, there is plenty of demand for art, and those who produce it often end up spending some of their money on commissioning it as well. Artists can collaborate on pieces through which they can all profit, and expand their audiences through building professional associations. You also need to remember that great artists never stop learning. However much you’ll learn from your new community, the existing members will learn just as much from you.

And when someone out there expresses interest for art in the exact style that you’ve mastered, you’ll find that other artists will often point them in the right direction, knowing that you’ll do the same for them in return. Put your trust in community spirit. You won’t regret it.

Rodney Laws is an ecommerce expert with over a decade of experience in building online businesses. Check out his reviews on EcommercePlatforms.io and you’ll find practical tips that you can use to build the best online store for your business. Connect with him on Twitter @EcomPlatformsio.

In recent years, artists have been seeking alternative means and low-cost ways in which to present and showcase their artwork. One of the most effective ways to do this is through the internet and one of the most successful ways of doing this is by entering online art competitions/contests.

What is an online art contest and what are the benefits for an artist when entering online art contests? Online art competitions may be organized and operated by “bricks and mortar” art galleries, online art galleries and by other art organizations.  These groups have chosen to promote their art contest, accept entries in to and present the winning artist’s work all online. 

The more traditional way has been to handle entries with paper forms, snail mail and the traditional opening, exhibition and closing at a physical location or art gallery. However, in response to the Covid-19 pandemic, the world has seen an exponential rise of online art galleries as artists and arts organizations look for new ways to exhibit art.

Launched in 2010, the Light Space & Time Online Art Gallery (LST) was already far ahead of the curve. Having previously hosted over 120 online art competitions and exhibitions by the time the pandemic started, LST and its parent art gallery, Fusion Art, are industry leaders in the hosting of art competitions and contests.

What are the advantages and benefits for artists to enter and compete in an online art competition?  The following are the top benefits for an artist when entering online art contests:

1.  Ease of Entering

Online art competitions make it very easy for an artist to enter and compete.  Art organizations and art galleries that conduct online art competitions and art contests have easy online forms and online upload portals that in many cases an artist can fill out, upload and complete within 5 minutes. 

The more traditional way is for “regular” art galleries to conduct an art contest where they administer and accept entries that are loaded onto a CD, with a paper entry form filled out, a return postage paid envelope included and then the package is mailed to the organizer of the art competition.   Other organizations and art galleries often use a combination of email entries (attach images) and paper entry forms.  Any of these methods can be time-consuming for an artist to complete and may discourage an Artist from competing. 

2.  Results are Published Online

Online art competitions post the results online and are presented to the competing artists, the public, and general Internet traffic.  Many regular art galleries which conduct art competitions have been slow to embrace technology and are still mailing the results to the artists and many cases, they still do not even post the results online.  As a competing artist, whether I got in or not, I was always curious to see what art and which artists won or placed in a competition.  There are still art organizations that are unable to show the results of their art contest unless they have a printed exhibition program (many do not even have this available to competing artists).

3.  Exposure for the Artist

Online art galleries, due to their inherent structures, operating goals and their use of technology,  use the Internet to the artist’s advantage in that their exposure for the artist is far superior to that of a regular art gallery.  Online art galleries, through the use of keywords, PPC, other online marketing and online promotions, winning artists are exposed to a much larger audience then a regular art gallery can ever provide. 

Depending on the online art gallery’s exposure and the traffic to their website, an artist’s artwork can be exposed and presented to thousands of visitors each month. Other than an opening of an art exhibition, traffic and visits to a regular art gallery is usually minimal, thus the overall exposure for the artist is too.

4.  Low Cost of Entering

The cost of entering an online art contest with an online art gallery is a fixed and known cost to the artist.  When competing in a regular art gallery competition there are the entry fees (which are generally higher), any costs for reproduction of the art and finally, any mailing costs will need to be absorbed by the artist.  After that, if the artist is chosen, they will need to pay for the printing, framing, insurance, and packing/shipping to the art gallery. If the art is not sold at the exhibition, then the cost of returning the art back to the artist will be paid for the by the artist as well. 

With expenses and shipping costs going higher each day, entering art competitions (unless they are local to the artist), can be a very expensive proposition for the normal artist.  I believe that an artist should also consider their own time involved with this process as a cost when they determine their overall expense for entering a regular art competition too.

5.  Conclusion

Overall, online art galleries are becoming a viable alternative for artists to compete and to expose their artwork to a larger audience.  More than ever, today, online art galleries are providing low-cost competition and exhibition opportunities for artists that were not available in the past.  Regular art galleries, with their built-in overhead and expenses, just cannot compete with online art galleries when it comes to lower artist entry fees, lower artist exhibition costs and providing more exposure to artists who compete, win and exhibit their artwork.

Artists that regularly compete and exhibit their art should consider the benefits of entering online art competitions.  By competing and exhibiting in this manner, artists have a greater opportunity for exposure, particularly during this unprecedented time.

To see the current competitions accepting entries by the Light Space & Time Online Art Gallery, please click HERE. To see the current competitions accepting entries by LST's parent company, Fusion Art, visit the website HERE.

 This article was originally posted in 2011 but has been updated as of February 2021.

 

The New Year is a time for artists to look ahead to how they can grow and advance their art careers. Although 2020 is technically behind us, there are still some challenges to overcome as the world continues to work its way out of a terrible pandemic. This has been enormously difficult for everyone but artists and the arts community has been hit particularly hard. However, with the release of vaccines, there seems to be some light at the end of the tunnel and it is time for artists to look forward.

At the beginning of every New Year, we post an article with ideas and suggestions for how artists can to make plans for how to kick-start and best to tackle your art career goals in 2020.

Have you set up your art marketing goals for the New Year? If not, the following are 5 things you can do to kick start 2021 and improve your chances of success.   

Many of these ideas have been offered up in previous “kick-start” posts but they are elementary and consistently implementing them is not.  They are critical for artists if they are to market themselves and their art successfully.

Evaluate & Update Your Website

While the past year has given some artists the time and opportunity to either create or update their websites, for many it has been difficult to concentrate amid the worry of the ongoing pandemic. However, in today’s art world, particularly with all its changes, in order to be taken seriously, it is essential for artists to have a modern, professional, up-to-date website to display their art.

The annual cost to purchase or renew a website domain is typically less than $20. The cost of basic website hosting can be as low as $3-$4 per month. A website is an investment artists need to make a priority in order to be taken seriously.

For those of you who already have websites, if you haven’t reviewed it in a while, now is the time. When was the last time that you went page by page and link by link through it? We all need to do this to find broken links, pages that do not load quickly, graphics, images and other items that have moved, along with pages with misspelled words and similar issues.

The presentation of your art is as important as creating it. Take some time to review your site and make any necessary changes and corrections. Make sure all of the images on your website are sized properly and have a low resolution (a resolution of 72 helps your site load more quickly and protects your art from being copied by unscrupulous people).  The images should also be color corrected if necessary, as some cameras and lighting do no always capture an artwork’s true colors. There are many free programs on the internet for this.

Also, do you have better images or graphics to replace what now exists on your website?  Do you have new artwork that you just have not had time to photograph and add to your website? Do it. 

While checking your images, make sure that they are labeled and tagged properly with good image descriptions.  Search engines will only index your images if they have descriptions.  By doing this, your images will show up in the image search results and when the images are viewed, viewers will be directed to your art website.

Rewrite/ Update your Artists Bio and Statement

A well-written biography and/or artist statement is also essential for artists and now is the time to review and update them.  An artist does not have to be an accomplished writer to create a well-written biography and artist statement, but it is necessary for an artist to have at least one. It is also important to know the difference between a biography and artist statement as many artists mistake one for the other. Please read our article “Comparing an Artist’s Biography to an Artist’s Statement” for clarification.

Also, update your CV by adding any exhibitions, new publications or other pertinent information that has taken place since the last time it was updated.

Use Social Media

Social media has become a part of our everyday lives and is an important platform for all artists to employ in order to help market themselves and their art. Why is this? In our opinion, it is easy to identify and connect with the art community when using social media.

It is also an effective medium because it is a visual and simple way in which to present your art. Particularly now, Facebook, Pinterest, Linkedin, Instagram and even Twitter provide artists with opportunities (if targeted properly) to reach viewers who were previously unreachable.

Read our articles “Top 10 Reasons Why Artists Fail with Social Media”, “Using the 70-20-10 Rule to Succeed at Social Media Marketing” by guest blogger James Baxter, and “How to Write Social Media Posts That Sell Art” by guest blogger Frank Hamilton, along with various other social media articles on the LST website, for further advice and instruction on how best to use social media to grow your audience reach.

Press Release Marketing

Press release marketing is a low-cost way artists can market their artwork to a wider range of potential viewers. There are many “Free” press release websites, which take, publish and market an artist’s press release copy.  One such site is PRLog.org. PRLog’s free press release submission includes a PDF version to send to your mailing list, a search engine optimized page, hyperlinks in the content, and the option to select location/industry and tag listings. In addition, companies like Star One Public Relations offers press release distribution services for as low as $10.00 for distribution to 70+ press outlets.  Read our article “Successful Press Release Marketing for Artists” and 6 Benefits for Press Releases for Artists to help guide you in these efforts.  Also check out our article “5 Ways Artists Can Promote Their Art Online” for more ideas.

Start a Blog

Artists should seriously consider starting an art blog as a way to attract and direct additional interested viewers to their art websites. An art blog is a great way to expand an artist’s target audience. It is also an effective platform to help artists market their art.

Read our articles “Top 3 Reasons Why You Should Have an Art Blog” and “How Artists Can Attract Readers to an Art Blog” in order to fully understand the power of a well-executed art blog.

In 2021, we hope you will make at least some, if not all, of these suggestions part of your art marketing efforts. By implementing these recommendations, artists can experience increased traffic to their websites, find more people interested in their art and ultimately, sell more of their work. 

However, as with any marketing program, it is important to focus your efforts. All artists should view the marketing of their art to be as important as the creation of it and an art-marketing plan needs to be well planned and performed consistently in order to be successful.  Check out our article “5 Tips for Creating an Effective Art Marketing Strategy” by guest blogger Wendy Dessler, for more suggestions.

Good luck and have a creative, successful and prosperous 2021!

 

By James Baxter, Guest Blogger - Social media marketing for artists includes a specific set of online actions, which provides their fans and followers with the necessary information about the artists, as well as promoting their creativity using the same resources. Such actions can significantly enlarge the target audience due to the popularity and convenience of social networks.

Art and social media can be combined. Thanks to the current development of the Internet and computer technology, an artist can be promoted using Social Media Marketing (SMM) on various social networks. SMM makes it possible to determine which social networks are the most effective for this promotion. However, you should use these online platforms wisely to achieve the desired result.

Today, a sufficient number of different marketing tools are used on social media. The most popular among them are branding, reputation strengthening, and label creation. Obviously, the more widespread a social network is, the easier it is to promote an artist and his or her work. Every artist knows that creativity can be further shared. So, posting of relevant material is one of the most useful formats of communication with the target audience.

Some painters, photographers, and sculptors are trying to sell their works of art by simply advertising themselves using social networks. However, it is not the only way to attract the attention of their admirers and potential collectors. The opposite situation can happen when artists are reluctant to promote their creativity and only the most curious fans can find out something about their recently created masterpieces.

In the both cases, the artist’s profit and potential can be dramatically affected. Earning money is essential for art development, and this is the main task of promotion in social networks. So, how to market your art? It is necessary to find a balance between sales, self-promotion, and honest communication with the target audience. Let’s consider the 70-20-10 SMM rule that can help you become a successful artist.

70% of Content Should Build and Maintain Your Brand

The vast majority of your posts should tell your story and build your recognizable brand. In this way, you can show your personality from another angle. Imagine what you would like to know about your favorite artist: this can give you some useful ideas. Perhaps you have a great sense of humor in addition to your artistic talent. For instance, you can upload an amazing video about what has inspired you to create a perfect artwork.

You can also post photos as you paint a picture or create a sculpture. If you travel from time to time, you can create an album of journey sketches. Likewise, an experienced writer can share an informative article about their amazing life experience. In short, tell people what you feel before, during and after finishing your creation. The main point is that sharing this information can create a special relationship between you and your followers and fans.

Share Information about Others in 20% of Content

This part of the content is not that voluminous, but it means a lot for building your social network and forming valuable relations. You sometimes may want to collaborate with other artists. Use that 20 percent to establish new connections with relevant people and promising artists in related fields.

If a painter or sculptor you know has organized an exhibition, tell people about it. You can also familiarize fans with a side project of your agent or promoter. If you visited a significant art event in your city, tell your followers what you think about it from your personal and professional point of view.

Everything you share with your audience should not be random and accidental. You have to sincerely believe in what you are talking about with your audience. Remember that this is not an advertisement, but a real desire to share something good and needful for your fans and to help your fellow artists gain exposure for their work. Pay it forward by helping others, and goodness will surely return to you.

10% of Content Is For Self-Advertisement

Ads on your social media pages should not take more than ten percent of your total content. Some artists start to shout out about a new work of art seven days a week using social networks. But it is hardly imaginable that somebody will pay attention to it since social media is primarily a communication place, not an advertising platform.

Of course, if you managed to create something special, be sure to announce it. But instead of asking your audience to buy a piece of your artwork, inquire of your fans and followers what they liked the most about it and why. Use this feedback to grow as an artist and to target potential collectors and buyers. Also, use social media to direct fans to your website to see more of your art and hopefully buy a piece of your artwork.

Conclusion

You should try to use social media for promoting your art in a meticulous way to reach your target audience. More so, if you want to use such online opportunities effectively, you need to be a sincere, engaging, and understanding professional in your field. Your target audience will see your personality and feel a much greater connection with you. Finally, do not forget to thank your fans for all their support of you and your art career.

James Baxter is professional ghostwriter and editor at write my essay, who loves sharing his experience and knowledge with readers. He has been working as a SMM specialist at the art gallery for a year. He is especially interested in marketing, blogging and IT. James is always happy to visit different places and meet new people there.

 

This article was originally posted in 2010 but has been updated and revised as of June 2020.

Steven Covey’s early 1990’s, best-selling book entitled “The Seven Habits of Highly Effective People” provided a holistic and principled approach to problem-solving, living and adapting to change by seeing opportunities rather than problems.

The book became a huge bestseller and still sells well today, even almost 30 years later. This is because the advice offered in the book still resonates. In that helpful spirit, below we have highlighted seven habits which we believe artists should follow to become highly effective and successful. Although we are detailing only seven habits, the readers of this article may have ideas on other successful “habits” as well.

The seven habits of highly effective and successful artists are:

  1.  Having a passion for your art: First, artists must have a passion for their art and everything that is associated with being an artist. Why is this? It is because there will be problems, barriers, and challenges to being an artist. However, if you are passionate about what you do, these issues will be perceived as detours to success, rather than “problems”.
  2. Being focused on your art: Successful artists will not be distracted from their art and their commitment to achieving their goals. To be successful, most things requires a focus and a “singleness of purpose”. Successful artists have this focus, as their art is a priority in their lives.
  3. Having a vision of your success: Artists who are successful had a vision and saw themselves achieving great things in their chosen profession. Despite any roadblocks, problems or defeats, their vision kept them working towards their goal. Even after artists have achieved their goals, the successful ones will create new goals and new visions to be achieved.
  4. Being persistent in the face of adversity: Most people in the face of adversity quit. People who got past the adversity did so because they persisted on towards their goal. Persistence is the difference between a successful artists and artists who quits. The quitters lose focus and their vision.
  5.  Professionalism in all dealings: Successful artists are professional in all of their dealings with the public, gallery owners, art reps and with suppliers. It is simple, if they were not professional, then they would not be successful for very long.
  6. Ready to maximize opportunities: Successful artists are prepared and ready to maximize and leverage any opportunities that come their way. Whether it is to fill in quickly for another artist at a gallery, give an interview, write an article for a blog or to give a speech to a group, successful artists see that as an opportunity to network, promote and brand their artwork. Unsuccessful artists see those not as opportunities but rather something that interrupts what they were doing! The artist who is engaged and ready to capitalize on opportunities when they come along will be or become successful.
  7. Understanding that art is a business: Successful artists see themselves as business people. They understand that other people, who they are connected to within the art world, are also business people and they conduct themselves in that manner too. Now more than ever in today’s marketplace art is a business. Art is a competitive business and artists must learn how to successfully operate it or they will eventually fail.

There are certainly other habits and traits of successful artists beyond what we have outlined above. However, if artists are talented and apply these 7 habits to their craft, they will be more likely to be successful.

After reading this article, please feel free to share with us any of your habits that you feel have made you more effective and successful in your art and career.

The Light Space & Time Online Art Gallery is pleased to announce that the May issue of Artists Down Under – Australia & New Zealand has featured the gallery and its parent company, Fusion Art, in this month’s edition.

The digital online magazine was the creation of Australian digital artist, Athalie Taylor. It was created out of a desire to feature and promote the Australian and New Zealand artists who met through a common interest in photography and digital art by participating in the digital art/Photoshop courses offered by Sebastian Michaels.  

The article, written by Australian digital artist, Trish Hoskin, is an interview with LST and Fusion Art co-owner Valerie Hoffman. She discusses the history and creation of Fusion Art, the acquisition of the Light Space & Time Online Art Gallery in 2018, and the art competition, exhibition and marketing & promotion opportunities both galleries offer to international artists on a worldwide basis.

The gallery thanks Trish and magazine editor, Pam Henderson, for the beautiful feature. The May issue of the magazine can be found HERE.  The article is located on pages 64-67.

Please also visit the artists DOWN UNDER website to see the many talented member artists. Australian and New Zealand photographers and digital artists interested in joining the group and participating in the workshops offered by Sebastian Michaels can visit the My Photo Artistic Life website HERE.

Click HERE to see the current Light Space & Time competitions. In addition to its standard monthly online art competition (the 10th Annual "SeaScapes"), the gallery is currently running its 15th “Solo Art Series” (May 5th Deadline) and “Created in Isolation”  (May 10th Deadline and special $5 entry fee) competitions.

The gallery is also running a special “10th Anniversary” online art competition in honor of the gallery’s 10th Anniversary in 2020. The deadline for this special competition has been extended to July 1st.

Also, if you haven’t already, please visit Fusion Art to see more art competition, exhibition, marketing and promotion opportunities for international artists. The gallery offers many different opportunities and awards, including cash prizes and opportunities to participate in a “bricks and mortar” Annual Group Show each year in Palm Springs, CA, USA.

by Frank Hamilton, Guest Blogger - Over the years, the popularity of social media has skyrocketed, and the influence it has on shaping perceptions and habits can no longer be denied.

Social media marketing for artists has become an essential aspect of their online marketing strategy, which they use to reach a wider audience and generate more sales.

In this article, we will be showing you how to write social media posts that will help sell your art.

 

 

1. Use The 3 W’s In Drafting Your Post

You have probably heard that content is king, but content without a substantial purpose is just a waste of time. To create excellent content, you must first ask the following questions:

    1. Why am I creating this content?
    2. What problem will it solve?
    3. Who will it be useful to?

These questions are called the three W’s. Your social posts should have a clear objective, and that objective should be clearly stated. This is because when your intended audience sees the content, it has to be something they will find beneficial.

2. Apply the KISS Principle

Another tip on how to use social media to sell art is to use the KISS principle. KISS stands for Keep It Simple Stupid. Keeping it simple is not all about the post being short. While you may hear people say that the shorter the content, the better, a recent BBC Study debunked this claim as a myth. Instead, we advise that you keep your social post simple to understand.

3. Tell A Story With Your Post

Storytelling is a very effective social media marketing tool for promoting artists and their work. Creating social posts that tell stories is a fun and engaging way to sell artwork. Studies show that storytelling as a marketing tool can boost your post-conversion rate.

Here are some tips in using storytelling in social media marketing for artists:

    1. Tell your target audience the artist’s inspiration behind the artwork.
    2. Describe the theme behind the artwork, what the artist experienced while creating it, and the emotions driving the artwork.
    3. Make use of social constructs, or things your audience are currently talking about and use them to weave a story around your artwork.

4. Use Words that Evoke Emotions in Your Potential Buyers

The best salesmen know that making sales is not only about selling a product; it is about selling a feeling/emotion. This knowledge is even more critical in sales of art. Therefore, when creating social posts to sell your art, infuse strong emotional words in your copy that will resonate with your target buyer.

5. Understand The Difference Between "Active" and "Passive" Voice

In thinking of how to use social media to sell art, you need to think of engagement and nothing is more engaging than using active voice in your social posts. For example, use “Tom painted the entire portrait …” as opposed to “The entire portrait was painted by Tom”.

There are several advantages of using an active voice over a passive voice, and they include:

    1. The ability to use fewer words to convey a message
    2. Makes the text more understandable for people
    3. The sentences become less confusing for audiences who are not native English speakers/readers
    4. Produces a stronger connection to an audience

6. Always Use CTA

If you are new to social media marketing, CTA, which stands for Call To Action is an action trigger that you infuse into your post, which will ask, tell, and remind your readers to take a specific action. For example, for a post with the main focus of selling one of your artworks, your CTA could be “click the link in our bio to purchase this piece.’

7. Make Use Of Hashtags

Using hashtags ensures that your post gets a broader reach. This is vital because when you spend a lot of time creating a post, you want to ensure it reaches a broader audience. Therefore, using hashtags will help give you this result. Think of hashtags as keywords for social media. They help people searching for what you are offering to find you easily.

A few tips on using hashtags:

    1. Use brand hashtags to increase your brand recognition and visibility
    2. Make use of hashtags that are relevant to your artwork, brand, and the story behind the artwork
    3. If you are just starting on a social media platform, choose hashtags with profile use from 15k - 50k; this will give you wider visibility as opposed to using hashtags with 3 million profile uses.

Conclusion

Implementing these few tips in your next social post should give you your desired result of reach, engagement, and sales conversion on your artwork. However, if you need assistance there are several websites such as Online Writers Rating, which provide custom writing services. These types of sites are perfect for finding professionals who have experience in writing social media posts that sell.

Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.

The Coronavirus pandemic is affecting all of us. For artists, like everyone, it has led to the loss of income and cancellation of events and opportunities. No one’s lives have gone untouched by this pandemic but there are many things that we, as artists, can do while we are self-isolating.  Below are 10 things artists can do to remain creative, positive and inspired during this time:

1. Continue Creating Art

This is the most important thing an artist can do. Although being stuck at home can be challenging, all that extra time can be an opportunity. Use it to jump-start your creativity.  Start a new piece of art or try to finish one that has been giving you trouble. Just continue to create!

2. Evaluate and Update Your Website

At the beginning of every year, we always recommend that artists evaluate and update their websites. For those that have not had the time to do so, this is the perfect opportunity.  Keeping your website current, with your current work highlighted, is essential for artists, now more than ever as people will have more time on their hands to surf the internet looking for positive things to view.

3. Evaluate and Update Your Portfolio

Similarly, like evaluating and updating your website, we also recommend artists evaluate and update their portfolios.

4. Review and Update Your Biography & Artist Statements

Life is ever changing and it is important for artists to keep their biographies and artist statements up to date. Also, update your CV by adding any exhibitions, new publications or other pertinent information that has taken place since the last time they were updated.

5. Maintain and/or Grow Your Social Media Presence

Just because you are confined to the house doesn’t mean you can’t show your art to others.  Keeping active on social media is a good way to connect with other artists as well as collectors. Keep your art in the forefront of their minds so that when this is over, or even before, you might be able to generate some sales.

6. Take a Virtual Museum Tour

It is important to remain inspired and active during this time of self-imposed (and for some forced) isolation. Museums from around the world are now offering online virtual tours. Visit these museums and be inspired to create more art.

7. Reach out to Friends and Family for Support & Ideas

Physical isolation does not need to also be social isolation.  Keeping in touch with others is what is going to get us through this. We need to stay positive and we need the support of friends and family to do so.  Reach out and run idea for a new painting by a friend or family member. Get feedback on a piece you’re currently working on and share it once it is completed. This will not only keep you inspired to keep working but will give your family and friends something to look forward to.

8. Take an Online Art Class

Many universities, art teachers and websites are offering free online art classes right now. From Art History to painting, drawing and photography classes, there is something for everyone to get inspired, continue creating and maybe even learn something new.

9. Reach out to Your Collectors

If for no other reason, just to touch base and wish them well.  Perhaps send an email and invite them to see your new work on your newly updated website (see point #2 above). They are already fans of your work and perhaps it might inspire them to purchase a new piece, particularly if you decide to offer a discount or limited-time sale.

10. Research & Apply for Art’s Grants & Small Business Relief Programs

Many organizations are now offering grants for artists and small business relief programs.  There are many that are geared specifically for artists and the arts community.  Apply for any and all that you think you might qualify for. The worst that can happen is they can say no.

 

We at the Light Space & Time Online Art Gallery are also affected by this pandemic. Like so many others, our lives and livelihoods are being drastically affected by this global crisis. Our income is dependent on entry fees and during a time of financial crisis, disposable income is reduced. Thus, the gallery’s income is exponentially reduced. Nevertheless, we are committed to continuing our work of helping artists to continue to market their art to a worldwide audience.

How are we doing this?  We are continuing to host our online art competitions and exhibitions. We are continuing our marketing and promotion efforts for artists. We are continuing to support and encourage our artists to keep positive and keep creating.  And we will continue to be here for all of you as an outlet to share your talent with each other and the world because we must all stick together and support each other in this time of crisis.

In that spirit, although LST was scheduled to increase entry fees by $1 starting with the 10th Annual “Landscapes” Art Competition (opening for entries on April 10th), due to the Coronavirus pandemic - we have postponed the increase in entry fees until June 2020.

While LST continues to have one of the lowest entry fees around, we still recognize that artists have a choice of art competitions and exhibitions to enter and that money is tight for all of us right now. We value and are humbled by the loyalty of our artists and we are committed to maintaining our loyalty and support of them.

Thank you again to all of our artists for being such an important part of our gallery!  Stay safe and healthy!

Promoting themselves and their art is an important element of an artist’s marketing strategy. Digital marketing has become more and more relevant in every industry and this is no different in the art world. Online and social media promotion can reach a large audience of potential buyers and collectors and artists should use all avenues at their disposal to promote and publicize their art events and art career success.

Below are five of the most effective ways for an artist to digitally promote and leverage their art career success:

1. Post an Article on Your Website

These days all artists should have a website. A website is an investment artists should make a priority in order to be taken seriously. A web domain costs less than $20 per year and basic monthly web hosting costs as low as $5 per month.

Creating and posting an article on your website detailing information about your art news and/or event can help artists drive more traffic to their websites. Research has shown that artists with art blogs on their websites, where they post articles about news, events and exhibitions, receive more traffic to their websites.

2. Send an Announcement to Your Mailing List

Hopefully, you have been acquiring names and email addresses for people and visitors to your website and social media networks. Send these people a newsletter notice, a copy of a press release or a copy of your website article post.

Invite them to view your art or the event online as well as in person.  Provide dates, times, addresses, telephone numbers, and links.  Use your winning art as a graphic for the email, newsletter, article post and the press release to generate interest.

3. Create a YouTube Video and Promote It

Create a YouTube Video (Slide Show) about the art, the art exhibition, the opening of the show, etc.  There are many free or inexpensive programs you can use to create these videos. 

Create a YouTube channel and upload and promote the video to your contacts, networks, and friends.  You have the ability to share and distribute the video directly from YouTube. 

4. Post Your Event and/or News on Social Media

Social media is a powerful tool for both reaching new fans and staying in touch with established ones. In order to announce your news, event or exhibition, post your article post, press release or YouTube Video on your social media networks multiple times at varying times of the day.  Ask your friends to “share” these social media posts too.  Be sure the post contains active links back to your website as well as to the art exhibition or event.

5. Create and Distribute a Press Release

Create a professional press release announcing your exhibition success in the third person (as if someone other than yourself had written about this event).  Then research online press release distribution companies and select someone to distribute the release for you.

As we have posted in previous articles, there are companies that will distribute a press release for as little as $10.00, depending on the type and amount of distribution that you want.  Make sure that the press release targets the art industry and contains active links back to your website as well as to the art exhibition.

In terms of expense, except for the professional press release distribution, the steps above are free, requiring only the artist’s time.  In that spirit, starting with the 10th Annual “Botanicals” online art exhibition, the gallery will be providing a new award. We will be gifting our top winning artists, including special merit award winning artists, with a complimentary VIP Membership to Art.base.co.  Art.Base produces 100,000 page views per month, 35,000 monthly unique visitors and has 10,000+ newsletter subscribers. With this complimentary account, artists can post their art news and events for free.

Also starting with the 10th Annual “Landscapes” art competition, entry fees will increase by $1, to $15 and $25 respectively. Early registration and the "Solo Art Series" entry fees will also increase $1, as we increase our awards, marketing and promotion efforts on behalf of our artists.

In the coming weeks we will be posting new and updated articles with helpful hints and suggestions for creating professional art press releases. If you are not already on the LST mailing list, please subscribe to receive our newsletter and announcements of new articles and competitions.

There are certainly additional ways in which artists can promote and market themselves and their art.  However, we believe the above suggestions are the most effective ways in which artists can digitally promote their art career success. 

At the beginning of every New Year, we post an article with ideas and suggestions for how artists can to kick start the new year. Now that the year 2020 has begun, it is time to review the past 12 months and make plans for how best to tackle your art career goals in 2020.

Have you set up your art marketing goals for the New Year? If not, the following are 5 things you can do to kick start 2020 and improve your chances of success.   

Many of these ideas are elementary, but consistently implementing them is not.  They are critical for artists if they are to market themselves and their art successfully.

 

1. Evaluate & Update Your Website

In today’s art world, in order to be taken seriously, it is essential for artists to have a modern, professional, up-to-date website to display their art. The annual cost of a domain is typically less than $20. The cost of basic website hosting can be as low as $3 per month. A website is an investment artists should make a priority in order to be taken seriously.

For those of you who already have websites, when was the last time that you went page by page and link by link through it? If you are like most people it has probably been a very long time! I think that if you were to do this with your website you would find broken links, pages that do not load quickly, graphics, images and other items that have moved, along with pages with misspelled words and similar issues.

Is this how you want your website visitors to see your art? Take some time to make these corrections. Also, if you have pages that do not load quickly due to large image files or due to flash and music features, these items should be corrected or removed as people do not have the time to wait on your pages to load. Otherwise, if not corrected you will be losing these valuable visitors to your site.

Make sure all of the images on your website are sized properly and have a low resolution (a resolution of 72 helps your site load more quickly and protects your art from being copied by unscrupulous people).  The images should also be color corrected.  (There are many free programs on the internet for this.)

Do you have better images or graphics to replace what now exists on your website?  Do you have new artwork that you just have not had time to photograph and add to your website? Do it. 

Also, while checking your images, make sure that they are labeled and tagged properly with good image descriptions.  Search engines will only index your images if they have descriptions.  By doing this, your images will show up in the image search results. When the images are viewed, viewers will be directed to your art website.

 

2. Rewrite/ Update your Artists Bio and Statement

Review and update your Artist Statement and Artist Biography.  An artist does not have to be an accomplished writer to create a well-written Biography and Artist’s Statement, but it is essential for an artist to have at least one. It is important to know the difference between a biography and artist statement. Please read our article “Comparing an Artist’s Biography to an Artist’s Statement” for clarification.

Also, update your CV by adding any exhibitions, new publications or other pertinent information that has taken place since the last time they were updated.

 

3. Use Social Media

Social media is the perfect platform for artists to employ in order to help market themselves and their art. Why is this? In our opinion, it is easy to identify and connect with the art community when using social media.

We also think it is an effective medium because it is a visual and simple way in which to present your art. Facebook, Pinterest, Linkedin, Instagram and even Twitter provide an artist with opportunities (if targeted properly) to reach viewers who were previously unreachable.

Read our article “Top 10 Reasons Why Artists Fail with Social Media” along with various other social media articles on the LST website.

 

4. Press Release Marketing

Press release marketing is a low-cost way artists can market their artwork to a wide range of potential viewers. There are many “Free” press release websites, which take, publish and market an artist’s press release copy.  One such site is PRLog.org. PRLog’s free press release submission includes a PDF version to send to your mailing list, a search engine optimized page, hyperlinks in the content, and the option to select location/industry and tag listings. In addition, companies like Star One Public Relations offers press release distribution services for as low as $10.00 for distribution to 70+ press outlets.  Read our article “Successful Press Release Marketing for Artists” and 6 Benefits for Press Releases for Artists to help guide you in these efforts.

 

5. Have Your Art Portfolio Reviewed Professionally

A professional Portfolio Review provides an artist with an evaluation of their art and a critique of how the art is being presented to others. Usually, during a portfolio review, the reviewers provide artists with additional ideas on how they can effectively market their art.

Much like art competitions, a Portfolio Review is an additional way in which artists can have their artwork evaluated and measured against other artists.

 

6. Start a Blog

Artists should consider starting an art blog as a way to attract and direct additional interested viewers to their art websites. An art blog is a great way to expand an artist’s target audience. It is also an effective platform to help artists market their art.

Read our articles “Top 3 Reasons Why You Should Have an Art Blog” and “How Artists Can Attract Readers to an Art Blog” in order to fully understand the power of a well-executed art blog.

In 2020 we hope you will make these suggestions part of your art marketing efforts. By implementing these recommendations, we believe artists will increase traffic to their websites, find more people interested in their art and ultimately, sell more of their work. 

However, as with any marketing program, it is important to focus your efforts and they need to be well executed and performed consistently in order to be successful.

 

Good luck and have a creative and successful 2020!

 

by Bridgette Hernandez, Guest Blogger -  Every independent artist needs to be entrepreneurial. If you want to sell your art and become a professional artist, you have to learn how to think like a business person. That means you need to be an artist when creating and be an entrepreneur when selling.

If you're not sure how to advertise and sell your art, just keep reading. Here are 5 helpful business tips that every independent artist needs to follow.

1. Create a Brand

You are your own advertiser and you need to become a brand.  Creating a brand out of your art and yourself is a must if you want to start making money and selling your art. To become a brand, you need to:

      • design a logo
      • create a website
      • create profiles on a couple of major social media platforms
      • have a stunning portfolio

You need to make sure you look like a professional, and potential clients can find you easily. This way, you'll be advertising your brand the right way.

 

2. Charge Like a Professional

The prices of your artwork should not be randomly chosen by the way you feel at a certain moment. You need to be very precise and responsible when it comes to charging your clients.

This means that you need to:

      • research to see how much your competitors are charging
      • explain why one piece of art costs more than the other
      • charge consistently for similar works of art
      • if prices go up in art supplies or similar resources, you need to charge more

Stay informed and ask around a lot. This will help you charge exactly what you’ve earned and still keep your clients happy.

 

3. Understand Your Audience

Although it's hard for some artists to create with specific goals in mind, you need to understand you can't create without a plan or a goal. If you create only when you’re inspired, or only the things you personally prefer, you might lose your audience.

This means that you need to understand the following:

      • what your audience likes the most
      • what they expect from you
      • what type of artwork is currently selling best

By knowing the answers to these questions, you’re being entrepreneurial and smart. Now you can create the type of art that is currently in demand and sell it without any problems.

 

4. Get Legal Advice

Apart from knowing how to properly advertise and sell your art, you need to learn how to protect it as well. You have to ensure you know your rights. Also, you must find a way to have your clients respect those rights.

So, you could ask for legal advice about things such as:

      • signing sales contracts
      • protecting your copyrights
      • respecting your legal obligations such as paying taxes
      • commissions

If you want to succeed as an independent artist, you need to keep things legally in order.

 

5. Work Hard

Finally, there’s one more thing you need to keep in mind, on your way to becoming a successful independent artist. You have to put in the hard work and never stop creating.

But, forget the idea of the inspired artist sitting on a hill and looking at the horizon. Hard work as an independent artist includes:

      • creating a schedule and sticking to it
      • creating art daily
      • checking and responding to emails
      • running social media pages and profiles
      • sending out messages, invitations, and sample work

It’s a job like any other, so it’s best that you start acting like that as soon as possible.

 

Final Thoughts

Being an independent artist means you have to be your own manager, advertiser, and salesperson. It may sound hard or impossible at first, but with the right mindset, you can do it.

Follow the business tips above to ensure you know what you’re doing and start working on your career as an independent artist today.

 

Bridgette Hernandez is an independent freelance writer and blogger building her career. She has a Master’s in Anthropology and enjoys combining her knowledge of human behaviors and traditions, with her experience in marketing to provide readers with insights into their customers. She works as a writer for Trust My Paper and Supreme Dissertations, and is currently working on her first book.

Light Space & Time Online Art Gallery (LST) is pleased to announce the unveiling of a new logo in honor of our 10th anniversary.  The gallery’s website underwent a complete redesign in 2018, refreshing and upgrading the overall look and feel of the website. However, the main logo was not updated at that time.

Founded in 2010, the year 2020 marks the gallery’s 10th year in existence. To celebrate this milestone, we are unveiling a new logo and developing a refreshed and modern brand identity tied to LST’s mission of identifying and “helping today’s artists market their art” to a worldwide audience.

According to Gallery Director, C. David Hoffman, “It was time for the LST logo to get a new look. We have kept the well-known elements of the gradient blue background but have upgraded the color scheme and incorporated the ‘LST’ acronym into the logo. The result is a sleeker and more contemporary logo relevant to the direction we are taking the gallery.”

As one of the longest running online art galleries and the first to offer “themed” online art competitions and exhibitions, LST already stands apart from its competitors in terms of the benefits of the marketing and promotion provided to its winning artists, the value of its pricing and the quality of its exhibitions. 

As we embark on a new decade, updating and refreshing the LST logo and brand supports the Gallery’s commitment to providing quality and cost effective competition and exhibition opportunities to new and emerging international artists and its mission of finding new and innovative ways of identifying talented artists and helping them to successfully market their works to the art world.

Throughout 2020, the gallery will be continuing to celebrate this milestone anniversary with new and exciting opportunities, promotion and helpful marketing articles for its artists, including a very special anniversary exhibition in June, which is the month the gallery launched.

We would like to take this time to say thank you to all our artists for being such an important part of our online art gallery. We are only as successful as our artists are and we look forward to the continued success of all our LST gallery artists in 2020 and beyond.

 

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