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How to Write Social Media Posts That Sell Art

by Frank Hamilton, Guest BloggerOver the years, the popularity of social media has skyrocketed, and the influence it has on shaping perceptions and habits can no longer be denied.

Social media marketing for artists has become an essential aspect of their online marketing strategy, which they use to reach a wider audience and generate more sales.

In this article, we will be showing you how to write social media posts that will help sell your art.

 

 

1. Use The 3 W’s In Drafting Your Post

You have probably heard that content is king, but content without a substantial purpose is just a waste of time. To create excellent content, you must first ask the following questions:

    1. Why am I creating this content?
    2. What problem will it solve?
    3. Who will it be useful to?

These questions are called the three W’s. Your social posts should have a clear objective, and that objective should be clearly stated. This is because when your intended audience sees the content, it has to be something they will find beneficial.

2. Apply the KISS Principle

Another tip on how to use social media to sell art is to use the KISS principle. KISS stands for Keep It Simple Stupid. Keeping it simple is not all about the post being short. While you may hear people say that the shorter the content, the better, a recent BBC Study debunked this claim as a myth. Instead, we advise that you keep your social post simple to understand.

3. Tell A Story With Your Post

Storytelling is a very effective social media marketing tool for promoting artists and their work. Creating social posts that tell stories is a fun and engaging way to sell artwork. Studies show that storytelling as a marketing tool can boost your post-conversion rate.

Here are some tips in using storytelling in social media marketing for artists:

    1. Tell your target audience the artist’s inspiration behind the artwork.
    2. Describe the theme behind the artwork, what the artist experienced while creating it, and the emotions driving the artwork.
    3. Make use of social constructs, or things your audience are currently talking about and use them to weave a story around your artwork.

4. Use Words that Evoke Emotions in Your Potential Buyers

The best salesmen know that making sales is not only about selling a product; it is about selling a feeling/emotion. This knowledge is even more critical in sales of art. Therefore, when creating social posts to sell your art, infuse strong emotional words in your copy that will resonate with your target buyer.

5. Understand The Difference Between “Active” and “Passive” Voice

In thinking of how to use social media to sell art, you need to think of engagement and nothing is more engaging than using active voice in your social posts. For example, use “Tom painted the entire portrait …” as opposed to “The entire portrait was painted by Tom”.

There are several advantages of using an active voice over a passive voice, and they include:

    1. The ability to use fewer words to convey a message
    2. Makes the text more understandable for people
    3. The sentences become less confusing for audiences who are not native English speakers/readers
    4. Produces a stronger connection to an audience

6. Always Use CTA

If you are new to social media marketing, CTA, which stands for Call To Action is an action trigger that you infuse into your post, which will ask, tell, and remind your readers to take a specific action. For example, for a post with the main focus of selling one of your artworks, your CTA could be “click the link in our bio to purchase this piece.’

7. Make Use Of Hashtags

Using hashtags ensures that your post gets a broader reach. This is vital because when you spend a lot of time creating a post, you want to ensure it reaches a broader audience. Therefore, using hashtags will help give you this result. Think of hashtags as keywords for social media. They help people searching for what you are offering to find you easily.

A few tips on using hashtags:

    1. Use brand hashtags to increase your brand recognition and visibility
    2. Make use of hashtags that are relevant to your artwork, brand, and the story behind the artwork
    3. If you are just starting on a social media platform, choose hashtags with profile use from 15k – 50k; this will give you wider visibility as opposed to using hashtags with 3 million profile uses.

Conclusion

Implementing these few tips in your next social post should give you your desired result of reach, engagement, and sales conversion on your artwork. However, if you need assistance there are several websites such as Online Writers Rating, which provide custom writing services. These types of sites are perfect for finding professionals who have experience in writing social media posts that sell.

Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.

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