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LST Adopts & Changes to New Domain .ART

LST Adopts & Changes to New Domain .ART post image

Light Space & Time Online Art Gallery (LST) is very excited to announce that they have adopted and changed their domain extension to .ART.  Their website URL has been changed and it is now www.lightspacetime.art.

John R. Math, Gallery Director explains the reason for this extension change, “The .ART extension has been a long time coming for the art community and it is finally here to be used by art organizations, art museums, artists and art galleries.”

Math continues, “The .ART extension helps to immediately identify www.lightspacetime.art as a member of the art world and it now positions the LST gallery as player in the international arts community.”  

The vision of the .ART extension is to responsibly advance the art world through technology and creativity.  The mission of the .ART extension is to create a global community; to build new territory on the internet that is dedicated to world of arts and culture.

Light Space & Time Online Art Gallery would like to inform their followers to change their web browser bookmarks from the old .com extension to the new www.lightspacetime.art address. 

Light Space Time Now an Artsy.net Gallery Partner

Light Space Time Now an Artsy.net Gallery Partner post image

Light Space & Time Online Art Gallery (LST) is very pleased to announce that the gallery has been accepted and will now be promoted as a new Artsy.net Gallery Partner. 

John R. Math, Gallery Director states the following, “With this partnership, the LST gallery will promote and post on Artsy.net their monthly overall art exhibition artists and the gallery’s monthly solo art exhibition artists, their art and their website URL’s as part of the gallery’s overall prize package.  We are very excited to be able to offer this benefit to our art exhibition artists and we believe that this exposure will help our artists to sell their art.”

Artsy.net features the world’s leading galleries, museum collections, foundations, artist estates, art fairs, and benefit auctions, all in one place. They have a growing database of 500,000 images of art and includes the largest online database of contemporary art and is the premier tech-forward art platform.

Artsy.net averages 2 million visitors a month and 46% of Artsy users who have purchased art via Artsy started out as art enthusiasts rather than preexisting collectors. 18% of those users have become repeat buyers, having purchased two or more artworks via Artsy.net.

By having their artwork placed and marketed on Artsy.net, LST artists will have a distinct advantage in terms of exposure, marketing and SEO of their art through the Light Space & Time/Artsy.net gallery partnership.

This is a major increase in the gallery’s previous prize and benefit package to the winning artists of their gallery’s monthly group art exhibitions and solo art exhibitions.   In addition to the increase in the gallery’s promotional package the winning artists are also promoted extensively in on-line publications, direct email campaigns and through the social media networks. 

Light Space & Time Online Art Gallery conducts monthly themed art competitions and monthly art exhibitions for new and emerging artists on a worldwide basis. https://www.comsy.net/light-space-and-time.

1000+ Outlets Now Receive Art Exhibition Results

1000+ Outlets Now Receive Art Exhibition Results post image

Light Space & Time Online Art Gallery (LST) is excited to announce that effective April 1, 2017, Kjprnews.com will promote the gallery’s monthly group art exhibitions and their solo art exhibitions results.   

Kjprnews.com will promote, circulate and distribute the gallery’s press releases of their group art exhibitions and their solo art exhibitions to over 1000 News Outlets, Premium FOX, CBS, NBC, CW Affiliated Sites, 500 TV & Radio Sites, 250 Regional & Industry Sites and Social Media Inclusion through Kjprnews.com.   

This is a major increase in the gallery’s previous prize and benefit package to the winning artists of their gallery’s monthly group art exhibitions and solo art exhibitions.   In addition to the increase in the gallery’s promotional package the winning artists are also promoted extensively in on-line publications and direct email campaigns. 

The gallery also publicizes the winning artists on document sharing sites, including Calameo, Issuu and SlideShare.  In addition, these artists are marketed and promoted extensively through the gallery’s extensive social media networks including Facebook, Google+, LinkedIn, Stumbleupon and Twitter.

The gallery also provides the gallery artists with materials to display in their portfolios including digital Art Exhibition Event Postcard, Award Ribbon, Event Press Release and Award Certificates.  The gallery’s Art Exhibitions are presented in a YouTube Video on the Light Space & Time YouTube Channel, which artists can link and post for marketing purposes.

Light Space & Time Online Art Gallery conducts monthly themed art competitions and monthly art exhibitions for new and emerging artists on a worldwide basis.  For further information on this information you may cointact the gallery at info@lightspacetime.art

7 Ways for Young Artists to Promote their Art Blog

7 Ways for Young Artists to Promote their Art Blog post image

By Nick Colakovic, firstsiteguide – In the digital era, it is very important for artists to establish a digital presence. There are many reliable methods to achieve this and having a regularly updated blog is one of them. But, since there are thousands of regularly updated blogs that offer valuable content to the audience, a young artist, or blogger, has to put more effort in order to get recognized.

This can be achieved by promoting the blog and here are some actionable tips that will help you do so.

Search Engine Optimization

Search engine optimization will set your blog promotion on healthy legs. This is the crucial step towards getting your blog known in the modern digital world. Taking care of SEO right from the start will make things a lot easier for you in the future. At the start, make sure to pay attention to SEO essentials and post on regular basis. The content has to have value for the readers, but for future reference, make sure to fully optimize your blog.

Join Some Social Network for Artists

Social Networks designed for artists are an excellent place to meet a lot of colleagues and to promote your art and your blog. For instance, DeviantArt is a social network for artists with more than 60 million unique visitors per month. Their primary goal is to provide exposure for artists and an environment where artists can express themselves and meet other artists. Engagement in the art community can result in many benefits, especially if you focus on promoting your blog.

Make the Content Sharable

Social media buttons on your blog are a must. This is important because people don’t have the time to copy the links and share them on their social media, especially if they are mobile. People like to have an instant option that will allow them to share blog posts. You can check the material design recommendations to make sure that social media buttons are designed by the latest trends. Also, make sure to place them where website users are expecting to see them.

Become Active on Facebook and Twitter

Becoming active on these social media platforms is more than just a promotion. Your goal should be to find and develop genuine relationships with people. These people will not only help you by encouraging you as an artist, but they will also provide valuable feedback on your blog posts which you can use to improve your content and make it attract more people.

In order to develop an active community on Facebook and Twitter, you will have to invest time into visiting their profiles, commenting on their posts, replying to their comments. If you use social media to actually engage with people, don’t worry, the promotion will follow as a side effect.

Connect with Influencers in the Field

Using influencers for promotion is one of the leading marketing trends in 2017. Using one for promoting your blog would be a smart decision. You should save this option as a wild card once you get your blog up and running with at least some traffic on it. In other words, make sure that your blog is ready for promotion. You don’t want to catch the attention of large audiences with a blog that has little to offer.

When you are picking an influencer to promote your blog, make sure to go with one that’s in your niche in order to get the best effect.

Consider a Website for Your Art

Why not promote your art while you are also promoting your blog? You can start by making a website with your art and just adding a blog section on it. Don’t worry about blog exposure, since you can always promote the latest and the most read blog entries on the homepage of your website. This way, by promoting your blog, you will promote your art and vice versa.

If you decide to follow this road, make sure to optimize the images on your website.

Start Guest Posting

By devoting some time to guest posting, you will be able to promote yourself and your blog at the same time. Just make sure that the blog where are you posting attracts the same type of audience you are planning to attract to your blog website.

These are some blog promotion tips that can get you started this very moment. Once you have done all of them, you can continue to look online for new methods that will help you promote your blog.

Nick Colakovic works for firstsiteguide.com. He’s passionate about helping other bloggers take their craft to the next level and likes to help newbies understand the joy of being online.

Sell More Art with “In Situ” Art Presentations

Sell More Art with “In Situ” Art Presentations post image

By Jacob Smith, Guest Blogger – Interior design teaches us that every room is more than just individual furniture, colors, and light. As a whole, rooms are an expression. Components — chairs, tables, drapes — work together, in concert. For interior designers, that combination, not any one piece, makes a room engaging and beautiful.

By focusing exclusively on their artwork, many artists forget that each piece lives in context. Whether a gallery, studio, or ever-expanding page of Pinterest boxes, context has a huge influence on how customers perceive your artwork. 

Wonder why this matters? Admittedly, fine arts differ quite a bit from interior design. Perhaps interior design’s approach is too broad. Indeed an artwork’s individuality, in many cases, creates value. Yet thinking like an interior designer endows you with power to price your art, create sales, and build your reputation.

Below, we will discuss art imagery, the basics of presenting your artwork well, and the influence that presentation has over your customers. To finish, we’ll look at real world examples.

The term ‘in situ’ describes furniture or artwork photographed in a natural environment, like a living room or gallery. You will see ‘in situ’ compared with ‘cropped’ or white background, which are other ways of presenting artwork. (Cropped is just the artwork itself and white background is the artwork image overlaid on a pure white background.)

If you sell through an online art aggregator — a company that sells many pieces from many artists — then you know about cropping and pasting onto a white background. Online aggregators present as much content as possible in order to maximize views, browsing time, and sales. Customers flip through hundreds (if not thousands) of these sterile, formatted images at a time. For artists, your art is reduced to a small square plastered on a white background. 

Put another way, the cropped style is the most economical and universal way to present artwork. As a result, cropped images or white backgrounds serve as standard, from personal artist websites to large art aggregators.

Consider the alternative, photographing artwork in a vibrant, stylish interior requires a professional camera, styling, and in many cases transportation. For most working artists, these barriers make any attempt at interesting imagery cost prohibitive.

Unfortunately, this reality relegates most artwork photography to a mundane existence. In addition to being boring, sterile presentation makes customers less likely to buy. Consider this review published by Etsy www.etsy.com/seller-handbook/article/top-10-marketing-tips-from-full-time/22797743196. This article, like many others published, credits product photography as the #1 way to increase sales.

Alternatively, presenting your artwork ’in situ’ provides customers with a feeling of how your art could be a part of their lives. Below are simple (and inexpensive) rules to move your portfolio from bleak to beautiful.

Composition

  • First, guide your audience’s eye to a specific spot in your image by following the rule of thirds (https://digital-photography-school.com/rule-of-thirds/).
  • Second, employ props to show your artwork’s size. Using a desk, chair, or other device provides the viewer with scale, showing whether your painting is 24” or 60” wide.
  • Third, use natural light, illuminating from the left or right. Positioning your work with a large window just out of the camera frame works well.
  • Fourth, when editing your photos, leave no horizontal or vertical line is askew. Slightly uneven lines confuse the viewer and look unappealing to the eye.

Choosing a Setting

Consider where you ultimately want your artwork to live. Signal the ‘feel’ of your ideal environment by adding furniture and accoutrements. Put another way, let your audience imagine how your artwork would look in their world by showing them how it looks in something very close to their world. Giving your artwork this accompaniment breathes life into each piece. Customers no longer see a plain flat image, but a world surrounding the artwork.

Practical advice

The best investment you can make if you plan to shot your own photos is to invest in a dslr camera and tripod. Quality of camera has a large impact on the quality of finished photos and a tripod will make each image similar in frame and proportion.

Conclusion

Your job as an artist is to communicate your vision. Remember, all who view your work are impacted by their surroundings, mood, and whatever else is present in that moment. Curating how your audience experience your artwork through its presentation makes each piece more personal and real. As artists, we often see our work as the center of the universe, just remember that our audience lives in a bigger world

About Jacob Smith

Jacob Smith is a designer and retoucher living in Chicago, Illinois. ProductViz is Jacob’s illustration studio, focusing on digital imagery and branding.

Jacob has developed the Visual Intelligence method of presenting art.  Visual Intelligence is the name coined to describe this process: turning a jpg (or other image file or your art) into a professional photograph in the context of a beautiful interior, gallery, or setting. www.productviz.com

Confessions of a Frustrated Artist

Confessions of a Frustrated Artist post image

We receive emails from artists who are very talented but they have become disillusioned and disappointed with the “art business”.   Everyone tells them that their art is great and that they should be very successful, but their dream of being a full-time artist is slipping away and they have become totally frustrated. 

When we delve into and inquire about their situation more deeply, several common things will come up that indicates that the artist is not committed to their art in the manner that they need to be.  The following are “must have” characteristics and traits that successful artist must possess;

Having a Passion for Their Art:

An artist must have a passion for their art, along with everything that is associated with being an artist. Why is this? It is because there will be problems, barriers and challenges to being an artist. However, if the artist is passionate about what they do, these difficulties will be perceived only as detours to success, rather than “problems” that derail the artist.

Being Focused on Their Commitment to their Art:

Successful artists are not distracted from their commitment to achieving their artistic goals. To be successful at most things in this life, it requires a focus and a “singleness of purpose”. Successful artists have this focus, as their art has become a priority in their life.

Having a Vision of Their Artistic Success:

Artists who are successful have a vision and they see themselves achieving great things in their chosen profession. Despite roadblocks, problems or defeats, their vision keeps them working through any problems and towards their goal.

Artists who have achieved their goals will generate new artistic goals and this new vision will then need to be achieved.  Thus, the artist is motivated and engaged to achieving those new goals.

The Artist Must be Persistent When Facing Hardships:

Most people in the face of adversity quit. People who are successful get past adversity and do so because they persisted on towards their goal despite any challenges. Persistence is the difference between a successful artist and an artist who quits. The quitter loses focus and their vision. The winner will see a problem as an opportunity to learn more, to grow stronger and become more knowledgeable.

A Successful Artist will Maximize All Opportunities:

A successful artist is prepared and ready to maximize and leverage any opportunities that may come their way. Whether it is to fill in quickly for another artist at a gallery, ready to give an interview, write an article for a blog or to give a speech to a group, a successful artist sees that as an opportunity to network, promote and brand their artwork.

Unsuccessful artists see those not as opportunities but rather something that interrupts what they were doing! The artist who is engaged and ready to capitalize on opportunities when they come along is already or will eventually become successful in their art world.

Successful Artists Understand that Art is a Business:

Successful artists see themselves not only as artists but also as business people.  They also understand that other people who they are connected with in the art world are also business people and that they must conduct themselves in a like manner, in order to become successful.

Today’s art marketplace it is undeniably a business. Art is a competitive business and an artist will learn how to successfully operate within this atmosphere or they will eventually fail.  Just being an artist is not enough.

There are other habits and traits of successful artists beyond what I have outlined above. But, if an artist is talented but frustrated and is willing to apply these outlined qualities to their art, they will soon become or they will stay motivated and successful. 

5 Simple Ideas for Artists to Kick Start 2017

5 Simple Ideas for Artists to Kick Start 2017 post image

If you have not done so yet, have you determined and set up your art marketing goals for the year 2017? If not, here are 5 relatively easy things that an artist can do to help improve their marketing and branding of their art in 2017.

I believe that if an artist were to schedule and engage in the following activities on a consistent basis, they would begin to see an increase in traffic to their website along with more interest concerning the sale of their art. Let us review what an artist can do to help improve the marketing of their art in 2017:

1. Start a blog – Artists should consider starting an art blog as a way to attract and direct additional interested viewers to their art websites. An art blog is a great way to expand the artist’s target audience and it is an effective platform to help an artist market their art as well.

Read our article Top 3 Reasons Why You Should Have an Art Blog in order to fully understand the power a well-executed art blog.

2. Use Social Media – Social media is the perfect platform for artists to employ in order to help market themselves and their art. Why is this? In my opinion, it is easy to identify and connect with the art community when using social media.

I also think it is an effective medium because it is a visual and a simple way in which to present your art. Facebook, Pinterest, Google+, Linkedin, Instagram and even Twitter provides an artist with opportunities (if targeted properly) to reach viewers who were previously unreachable.

Read our article Top 10 Reasons Why Artists Fail with Social Media along with various other social media articles on the LST website.

3. Press Release Marketing – Press release marketing is a low cost alternative whereby an artist can market their artwork to a wide range of potential viewers. There are many “Free” press release websites which take, publish and market an artist’s press release copy. However, if pressed for time, I strongly suggest that an artist use a “Paid” press release distribution service. LST uses a company called Star One Public Relations and they charge $15.00 for distribution to 70+ press outlets.

Read our articlesPress Release Marketing for Professional Artists and “Helpful Hints When Writing an Art Press Release to help guide you in these efforts.

4. Evaluate & Edit Your Website – When was the last time that you went page by page and link by link through your website? If you are like most people (never mind being an artist) it has probably been a very long time! I think that if you were to do this with your website you would find broken links, pages that do not load quickly, graphics, images and other items that have moved, along with pages with misspelled words and similar issues.

Is this how you want your website visitors to see your art? Take some time to make these corrections. Also, if you have pages that do not load quickly due to large image files or due to flash and music features, these items should be corrected or removed as people do not have the time to wait on your pages to load. Otherwise, if not corrected you will be losing these valuable visitors to your site.

Read our articleArt Portfolios – Is it Time for a Spring Cleaning?

5. Become a Guest Blogger – Another way in which to reach your target audience is to become a guest blogger on other successful art bloggers websites. Target potential blogs that are related to your art niche, are active blogs and blogs that attract a large following.

Active bloggers are always looking for new material, topics and articles for their sites. Be able to show them articles that you have previously written in order to demonstrate that you can write well. They will probably only take your articles that have never been published before, therefore be prepared to write new content.

These website owners may have some ideas and topics on what they would like for you to write about. Otherwise, prepare and have some ideas ready that you can propose to them. Just make sure you are not proposing duplicate or similar content that is already on their website.

Read our article5 Ways an Artist Can Attract Readers to an Art Blog.

In 2017 vow to make these suggestions part of your marketing efforts, If followed, I believe you will see an improvement in traffic to your website, interest in your art and ultimately, more sales of your art.  As with any marketing program, your efforts need to be well executed and performed on a consistent basis in order to be successful.

Read our article The Rule of Seven Explains Artist’s Discouragement.

Good luck and have a successful and creative 2017!

Year in Review – Our Top Winning Artists for 2016

Year in Review – Our Top Winning Artists for 2016 post image

Light Space & Time Online Art Gallery is pleased to announce its “Year in Review” edition has been compiled and is now posted.  This feature reviews and promotes the gallery’s 12 top winning artists for the 12 individual monthly art exhibitions held in 2016.

In 2016 the gallery received more than 8,015+ entries for our monthly art competitions and the following artist’s and their art are what we considered to be the best 12 entries for each monthly theme. 

The gallery received a broad array of media and artistic styles throughout the year.  We tried to showcase the various media received in our art exhibitions and we hope that you will take some time to view the various exhibitions that we have posted in our Archive Section.

All Photography – Dec. 2016 – 1st Place – Da’Rrell Privott – “Endurance”

Da’Rrell has had a love for the arts for many years. He’s been working as a Professional Photographer & Artist since 2006; perfecting a unique artistic style that has become an intricate culmination of creativity which he uses to push the envelope of normal photography.

In 2007, EnoStyle Magazine placed Da’Rrell’s images, paintings, and sculpted work in a two page published editorial entitled “Man on Fire: America’s Genius Sculptor in Residence”. Since then he’s been focusing his efforts on creating artistic photographs using his vast photography painting, and drawing, skills, which can be described as an art fusion. He creates what he calls “slices of life”, artistic photographs, through his unique methods of lighting, odd angles for composition, and mastering various digital manipulation technics. He then uses his unique painting artistic skillset to incorporate these layers into his designs to communicate deep emotional thoughts with the viewer though his photographic works.

Da’Rrell is inspired by such great art masters as; Henri Cartier-Bresson, David LaChapelle, Annie Leibovitz, and Lyndon Wade. He has received international recognition for his works. In February 2014, he placed 7th in the International Online Photography contest, Light, Space & Time’s 3rd Annual “All Photography” Art Competition, entitled “Fuming Blue Devils”.

In 2015, he was awarded for the Light, Space & Time’s 5th Annual “ Open” Art Exhibition Special Merit Award for his photo Gypsy Woman. His award winning work can also be seen in Issuu Magazines 2015, Tzipac.com 2015-2016, The Eros 4 Awards with 3 Finalist Awards in August 2016. Da’Rrell’s website address is: www.t7images.com

SeaScapes – Nov. 2016 – 1st Place – Mo Wassell – “Port A #2”

Mo Wassell believes that being an artist is not something she “does”… it’s part of who she is. Her journey has souvenirs from pastels, pencil drawing, watercolors, jewelry, assemblage, and therapeutic visual journaling.

The technical answer to the question “what do you do?” would be mixed media. But in fact she is a visual storyteller. Each canvas or assemblage has some element to it that speaks to her and has a story that is meant to be shared. Sometimes it might be just one word… sometimes it’s a memory, or a visual expression of a meaningful emotion. She loves using unusual elements – old book covers become “canvas”, worn papers have incredible beauty; she gravitates to the flotsam and jetsam that some consider destined for the trash.

Often amazed at the journey as a piece develops, it’s not uncommon for Mo to stand back when it’s finished and say, “Wow! So THAT’s what you were trying to say!” She claims to work best when she just allows that voice, wherever it comes from, to speak in its own time and its own way.

“What I know is this… I have to create; there is no longer a choice, it’s only a matter of when and for how long each time. I was once told that as artists ‘we are changing the world’. At first I thought that was a terribly grandiose sentiment to claim. But I’ve come to believe the truth of it. If only for a moment my art can remind someone of a special time when they laughed … or loved… or were loved… or just enjoyed being, then I’ve been part of something wonderful and powerful.”

She has had her art exhibited in various shows, and has been published in Incite 3, Incite 4, and various publications. She is a member of Oklahoma Visual Arts Coalition, National Collage Society, and Arts Alliance of Perkins.

When not creating (and even while she is!) Mo is a wife, mother, dreamer, travel camper, cancer survivor, and cuddlier of 5 fur-babies (3 dogs and 2 cats). “My art adds meaning to my life… and I hope it does that for others as well.”  www.mowassellart.weebly.com

Open – Oct. 2016 – 1st Place – Lloyd Nicholson – “Falling in to Fall”

Lloyd Nicholson is a local Salt Spring Island, abstract expressionist, who has focused his talents on the medium of Plexiglas and/or press-board for the last 14 years. This medium provides a perfect surface for his work as he requires a near friction-less surface to obtain his effects.

As an abstract expressionist, he sets up basic designs, colours and paint solutions, then embeds botanicals in resins if using them, sets up likely flow patterns through his expertise in the medium, and with the best of his ability to control flow patterns, he uses fans, levelers, tipping and blowing to get some of his final effects.

The beautiful, and often unexpected organic lines that follow the physics of nature can be seen clearly in his work, giving the work an ethereal quality on one hand, and a near geologic look on the other. Whether observing nature by looking through a microscope, or the vast cosmos through the Hubble Telescope, his work mirrors those many natural forms. These “universal” patterns that he has observed, and been in love with since a little boy, are reproduced here in these forms but in a unique and beautiful way.

By using Plexiglas as his main medium he can produce work that has, unlike stained glass, elements of opacity AND translucency. These works of art can then be used also in utilitarian ways, such as decorative ways of partitioning areas of a room by placing the work into screens that hang vertically, table inlays, window or wall art.

Lloyd Nicholson has been a member of the Salt Spring Gallery of Fine Art for the last 6 years and has sold his work through this venue, his own and others, worldwide.  His website:

Seasons – Sep. 2016 – 1st Place – Gregory Kluempers – “Alley Spring Mill Fall Mo”

Greg Kluempers has lived in St. Louis, MO his entire life. He bought his first serious 35mm camera in 1970. Shortly after that he started taking college level fine art courses including photography and was in his first show with other students in 1972.

In the mid-seventies Greg started a career as an engineer in the aircraft industry. During that time photography was a serious hobby. He retired from that position in 2014.

In 1999 Greg returned to Florissant Valley at night to continue his art education and in June, 2006 he received Associate in Fine Arts Degree – Photography. While working on this degree the emphasis was film and darkroom processing. In 2007 Greg started working strictly in digital photography.

For a number of years Greg’s images were mainly geometric. He extracted part of an object/structure and to create abstract images from old building, a distorted reflection, an architectural detail and the juxtaposition of adjoining buildings.

In the last few year Greg has expanded his image subjects to landscapes and architectural of various locations in the US and Europe. He captures his images with the idea of the finished image already in his mind. He’s thinking post processing right from the very beginning. Many of his images fit into the Pictorialism Style using manipulation of typically “straight” photographic materials and create new, more expressive, painterly, altered interpretations as was a way of projecting an emotional intent into the viewer’s realm of imagination. He does this in Photoshop using plug-ins, filters, layers of textures, and blending them with various opacities into a finished image.  www.greg-kluempers.comistwebsites.com

Nature – Aug. 2016 – 1st Place – John Duke – “Preening”

As a 19 year veteran of a local police department, John Duke took up painting as a way to relieve the everyday stresses of the job. His love of animals has dominated his subject matter. He enjoys the challenge of meticulously rendering the various textures of an animal’s fur or feathers or scales. A major objective of his work is to bring out the intrinsic beauty of a creature not generally thought of as being “pretty” or “cute”, such as a turtle or lizard.

Since 2007, John has participated in dozens of juried and non- juried exhibitions in the Washington Metropolitan area, where he has won 15 best of show awards. In the past 5 years, he has accepted commissions for clients all over the United States. 

While most of his time is taken up as a law enforcement officer, John looks forward to the day he can focus all his energies to art.  jocadu1@yahoo.com

Figurative – July 2016 – 1st Place – Jill Harrison – “David”

Jill studied Graphic Design after leaving school in the 1970’s but now lives on a small Scottish croft where her art has taken a different more organic turn.

Having reared a small flock of Hebridean and Shetland sheep she works their beautiful fleeces into unique works of art unlike the usual felted pieces that one sees these images are loosely layered and placed onto a base board and then compressed underneath glass which gives an ethereal and more painterly effect than can be achieved from wet or needle felted work.

Although Jill makes her art from the inspiration that comes from her natural surroundings she is also intrigued with the human face and all the emotions that it shows therefore she has ‘painted’ with wool the portraits of many a beautiful visage and has also been commissioned to make many wool portraits for private clients .  www.jill-harrison.webs.com

Animals – Jun. 2016 – 1st Place  – Jaime de la Torre Naharro – “Tenebrae”

Along with his artistic career Jaime de la Torre Naharro developed and experimented with a large range of techniques and materials. Above all of them, ballpoint pen drawing is the method that he decided to specialize due to its great versatility and infinite possibilities it offers. 

Jamie states the following, “Nature and portrait themes acquire a clear importance on my work, taking as primary shot the foreground. Having performed around 800 portraits applying different procedures provides me with a great ability in regards of facial anatomy.” 

He goes on to describe his artistic journey, “In 2013, after a complex process of experimentation, I developed the negative ballpoint pen drawing technique, a brand new concept that consists of reverting colours in order to create breath taking images. This technique that has become a fundamental pillar on my work requires of a high knowledge in colour theories in order to be able to create tones and images with strong chromatic effects as opposite from natural images.”

Jamie concludes with the following, “You can use millions of materials for this technique, but in this occasion I have chosen the line of a bic ballpoint giving as a result when you positive it golden tone images, being this the opposite to blue bic ballpoint and pencils to give as a result silver tones.”  His art website is  www.jaimedelatorreart.com

Botanicals – May 2016 – 1st Place – Dianne English – “Bergenia Enhanced”

Dianne English is an Australian amateur photographer and artist and she has had no formal training in this medium.

Dianne’s knowledge and techniques are gained from self-tuition, help from other artists, along with exposure and experience gained in photographic art competitions. 

Dianne uses Photoshop, along with some plugin tools which are used to create her finished work.

Dianne states the following about her photography, “I am proud of what I have achieved through self-expression in my work and to date, my greatest accomplishment and award has been the Overall Winner in the International Gardens in Focus Floral Photographic Competition in 2014.  dizel@bbsol.com

Landscapes – Apr. 2016 – 1st Place – Murray Ince – “Toward Bourton on the Water”

I was born in Newport in 1957, on the whole I enjoyed school and of course my favourite subject was always art. I became a furniture maker and gradually moved into designing and manufacturing so I was always drawing and painting furniture designs. I took up painting seriously, though not full time in the early 1990’s, in 1996 I decided to do an A level Art and Design at the local college to get a taste of structured art learning and in 1997 did a teaching qualification. I love to teach people to draw and paint and have tutored classes at the Isle of Wight College. I take students for private tuition in my home studio, demonstrate for art groups and have run painting experiences for Warner Leisure and currently tutor The 5 Bells Art Group that meets in Brighstone on a Tuesday afternoon. I am a ‘Leader’ for HF Holidays, running painting and drawing holidays all over Britain as well as other painting holidays in Britain, France, Italy and Greece.

My first love is Landscape painting and Winsor and Newton’s ‘Artisan’ oils; I have written a book titled ‘Landscape Painting In ‘Artisan’ Water-Mixable Oils’ and am a featured artist and product ambassador for Winsor and Newton. I received a Highly Commended award in the 2012 Patchings competition in ‘The Artist’ professional category for which I was delighted and in 2015 had a painting accepted for the final exhibition at The Patchings. I am a regular entrant to the Light, Space and Time art competitions and have been lucky enough to have had a degree of success.

I exhibit on the Island regularly and have always got a painting on the go, I get a buzz every time I pick up a pencil or my brushes, I am never stuck for ideas or inspiration and always have at least a dozen paintings waiting to be done, the next painting is always just around the corner and who knows, maybe one day a masterpiece! Most of all though I enjoy teaching and showing students that painting can be a lot less daunting than they imagine, to witness the enthusiasm in creating a piece of art that they are proud of is simply magical!  www.murrayince.com

Abstracts – Mar. 2016 – 1st Place – Rex Good – “Splendor”

Rex Good grew up in Missoula, among the beautiful Rocky Mountains of western Montana, USA. He describes himself as kind of a throwback 1960s flower child with a deep appreciation for nature and the interconnectedness of life, hopefully reflected in his acrylic abstracts.

“My paintings are usually started by choosing a general color pallet based on what might move me in the moment. Additionally, I may or may not chose a general shape and/or texture. I use liquid paints because they often flow in unexpected ways that help to inspire and shape my creations.” 

Upon graduating high school, Rex decided to explore the the natural beauty of the rest of the world. After many visits to Canada, he drove the Yukon highway all the way up from Montana through Canada to Alaska, where he ended up living for six years, spending several winters working for a seismic studies company on the arctic ice near the North Pole. He has experienced first-hand, the beauty of the northern lights, arctic foxes and even polar bears. 

Rex returned to Montana in 1986 to stay with his mom after the death of his father, and began Japanese language, and Communications studies at the University of Montana. After graduating with a degree in Communications, he lived in Osaka Japan for two years working for a Japanese log home company.

Rex moved to San Francisco, California in 1994. While living there, he had the opportunity to visit Spain, Germany, the Netherlands, and also Argentina and Brazil. Travels to those countries and Canada, and to almost all of the United States west of the Mississippi, including Alaska and Hawaii, have enriched his love of the organic shapes and colors of nature

Rex recently moved to Fort Bragg, California to pursue his art career while enjoying enjoy the cool climate, coastal beauty, and wonderful thriving art community of the area. He has only recently had the courage to share his gorgeous self-taught works with the public, and hopes they reflect the inspirations of his life and inspire YOU!   rexagood@gmail.com

CityScapes – Feb. 2016 – 1st Place – Jeffrey Friedkin – “Intersection”

Jeffrey Friedkin was born in the Bronx and has lived in and around New York City for his life.

Jeffrey enjoys discovering slices of urban life in all of its gritty details and intense colors throughout the seasons. The lush rural landscapes and sparkling seascapes of the Hudson River Valley region equally inspires his photography.

Jeffrey employs a synthesis of the artistic eye and technology. His work focuses on New York life: the streets, people, architecture and nature.  

My images tell these stories.  http://jeffrey-friedkin.comistwebsites.com

All Women – Jan. 2016 – 1st Place – Branka Grubić  – “Just Breathe”

Branka Grubić grew up in Šibenik, Croatia in the 1980’s. Her painting began as a teenager, but her career did not really begin until her early-30s. Branka’s paintings are contemporary and have a universal appeal to men and women of all cultures. The work consists of layers of paint and imagery that exude to energy and life. The viewer is drawn into a world filled with movement, a signature style illustrating Branka’s ability to juxtapose abstract mixed media with the feminine figure.

Charity is also a high priority for artist Branka Grubić. She donated her art to several charitable events and causes.

Continuous positive reception of Branka’s work is also evident in corporate settings with many leading organizations. Critics have said, “Similar to her pop art predecessors, Branka’s brightly colored abstracts and photo-paintings do not demand anything from us. They reflect ourselves back to us. They allow us to fill in the blanks with our own stories. Perhaps it is this lack of an agenda that appeals to such a giant segment of the population.”  www.brankagrubic.com

2016 Year in Review – Our Top Winning Artists

 

Sell Your Art With a Focus on Customer Service

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By Renée Phillips, Guest Blogger -Have you ever wondered why some artists seem to attract loyal collectors that follow them everywhere and buy multiple works of art? When you take a closer look at their behavior you may discover it’s not that they were born to be salespeople. Instead, these artists may be amiable individuals who have learned to practice the art of customer service. They have integrated a simple basic rule I highly recommend you follow: Treat all potential and existing art buyers like royalty.  Give them the V.I.P. treatment.

Practicing excellent customer relations may be one of the most essential components when selling art. According to an American Express report in 2011, 70% of American consumers were willing to pay 13% more with businesses they believed to provide excellent customer service than those that didn’t. These statistics may explain why some artists succeed in making sales while equally talented artists fail.

In this article, I offer several suggestions to make selling art with a focus on customer service an enjoyable, creative and rewarding experience.

Treat Potential Buyers Like V.I.P.s

I can recall attending many artists’ opening receptions in New York when I’ve been escorted to a separate private room off the main exhibition space. In this room, Champagne is served in crystal glasses and I’m in the company of other art writers and collectors. It’s obvious the artist has taken the extra step to accommodate special guests. While this opportunity offers us the opportunity to meet other leaders in the art and business community we remember this experience and are motivated to become loyal followers.

Try this yourself at your next exhibition. If you don’t have a separate room, consider holding a preview V.I.P. party for your favorite collectors an hour before your show opens to the general public. Or, invite them to your private studio a few days in advance of the exhibition for a preview of your latest works. This step may lead to pre-exhibition sales and those impressive red dots on the artwork. Don’t forget to write on your invitation “Please Attend A V.I.P. Art Event”.

Offer Your Buyers The “White Glove” Treatment

You probably had the experience of purchasing an expensive piece of furniture and received the “White Glove” delivery service. As you recall that fond memory, consider adapting the same luxurious treatment when interacting with your art buyers. Show every person or business that purchases your art how grateful you are by going the extra mile.

You could offer to hand deliver your large works of art to the buyers’ homes or offices. With this service, you might include your assistance in selecting the right location. Demonstrate your knowledge of proper art hanging and design techniques and provide instructions on how to care for your art.

On this visit, you may discover other areas in their homes or offices that could use your art, so the visit may lead to future art sales.

Perhaps consider taking your buyer to the framer with your work to help them select the right frame that will match their décor.

Give Art Buyers Unexpected Perks

Maintain a record of your customers’ birthdays and other special occasions. Send them a special gift such as a box of printed note cards, one of your art books, a calendar or print — featuring your art work — with a personalized note. Choose the appropriate gift in proportion to the amount the buyer  has paid for your art.

You don’t need a royal budget to treat others like royalty. It’s often the small heartfelt gestures that are most meaningful. For example, if you know your collectors’ favorite snack or beverage, have them ready to offer when they come for a studio visit. Or, make a follow-up phone call and/or email to the buyer after your sale to see how they are enjoying their artwork.

How Can You Go The Extra Mile?

Most acts of courtesy require little more than your sincere desire to express kindness to others who are important in your life and your art business. I encourage you to use your creativity and imagination to “go the extra mile” and shower these individuals with authentic appreciation.

When you focus on ways to show how much you value your customers, before, during and after the sale, you’ll go a long way in strengthening your relationships. You’ll be rewarded with a solid base of customers and a prosperous career.  

Renée Phillips, The Artrepreneur Coach, helps artists achieve their fullest potential in consultations and coaching. She offers art-business articles and e-Books on www.renee-phillips.com. As founder/director of Manhattan Arts International, www.manhattanarts.com, she promotes artists in curated art programs and online exhibitions. She is also the founder/editor of The Healing Power of ART & ARTISTS, www.healing-power-of-art.org.

The Solo Art Series Expands its Award Prizes

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Light Space & Time Online Art Gallery (LST) is very pleased to announce the expansion of its popular Solo Art Series – “An Opportunity to Shine”

Since September 2015 the gallery has conducted a total of 4 Solo Art Series Competitions which attracted a total of 225 artists.  Out of these 225 artists the gallery awarded a total of 16 Solo Art Exhibitions to 16 very talented and deserving artists. 

However, it is believed that out of each Solo Art Series art competition many equally worthy artists were overlooked and not included due to the size constraints of the competition (4 winning artists per art competition).

The gallery has decided that in addition to the normal award of 4 solo art exhibitions, it will now also include 8 additional artists. These 8 artists and their submitted entry package into the Solo Art Series (Biography, Artist Statement and 5 Images) will now be shown and featured in the gallery’s Artist Showcase section.  The gallery will schedule 2 artists and their artwork to be featured in the Artist Showcase each month. 

The LST Solo Art Series offers emerging artists the opportunity and the marketing vehicle to showcase a full body of their artworks (from 10 to 25 images) in an individual month-long online solo art exhibition.  Any art that was previously entered and shown on the Light Space & Time website may also be included. 

The LST Gallery website averages 70,000+ visitors and more than 225,000+ page views per month. Out of those visitors, 80% are new visitors to the website.  Being juried into the “Solo” Art Exhibition Series should result in an increase in visitor traffic to the artist’s website as well.

In addition to the above, winning artists accepted into the “Solo” Art Exhibition Series will receive extensive worldwide publicity in the form of email marketing, 70+ press release announcements and wide-spread social media marketing and promotion to make the art world aware of the artists’ solo art exhibition.  There will also be a video of the winning artists’ artworks on the Light Space & Time YouTube Channel.

In addition, there will also be links back to the artists’ website as part of this achievement package. Winning artists also receive a digital Award Certificate, Event Postcard, and Press Release for their art portfolio.

The competitive process will encompass not only the quality and depth of the artist’s artwork but will also include an evaluation of the overall presentation of the artist’s biography and artist’s statement as included in the entry package.  The requirement of a complete entry package creates an opportunity for the artist to craft and to polish their current artist statement and artist biography.

Amateur or professional 2D and 3D artists (including photography) with or without prior group or solo art exhibition experience are encouraged to submit their entries to the Solo Art Series.  The next Solo Art Series art competition will take place beginning on November 25, 2016.  Here is the link to the Solo Art Series competition prospectus and competition details will be updated on this page on that day.  Thank you for your attention.

The 8 C’s for a PROSPEROUS Art Career

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By Alyson B. Stanfield, Art Biz Coach – The artists I know and love are anything but linear, so how are they expected to work with a traditional business plan?

I encourage you to nurture a holistic approach to your art career, which is why I developed The See Plan. I teach this at Art Biz Breakthrough and use it with my clients.

A successful art career is not only about making and marketing (the M’s). It’s also about the C’s – eight of them, to be exact. You need all of these C’s for a healthy business and balanced life.

Why circular? It’s circular because we rarely focus on one thing at a time when we’re self-employed. We bounce back and forth between the various components of our plan and between the various tasks on our schedule.

Let me tell you about the 8 C’s.

1. Creativity

Everything begins with the art. Without the art, you are not an artist.

You need inspiration to be your best creative self.

But your creativity doesn’t end with the art-making. You can also benefit by spreading your creativity into your marketing and every corner of your business.

2. Commitment

Commitment isn’t something you can get from a book or a class. It has to come from within you.

Being a successful artist and entrepreneur requires that you make hard choices about how you spend your time. This discipline piece is opposed to how many artists think of their work: joy, pleasure, and play.

Once you wholeheartedly commit, things start happening. The Universe knows you are ready and works to help you attain your goals.

3. Clarity

Clarity is the planning piece. It’s getting clear where you are and what you want. You don’t have time NOT to plan.

Planning is crucial for a successful career and requires that you set aside time to look at an annual calendar, systems, income projections, and marketing strategies.

4. Community

Every artist-entrepreneur needs a support system, which is your community. It includes the people who love you when you’re cranky and frustrated (family and friends).

It also includes the mentors and other artists who nourish you with inspiration and from whom you learn about opportunities.

5. Connection

The more people who see your art, the more people there are to follow you and to buy your art.

Connection is the self-promotion piece. Once you make your work, you have to get it out of the studio and into the world. Your most powerful way to connect with the world is through your art.

6. Confidence

Confidence doesn’t automatically show up when you put your art into the world. It happens over time and as a result of a continuous path toward improvement.

Confidence expands when you take courageous action. Challenge yourself as you’re making art and sharing it with more people.

7. Completion

Creatives are notorious for starting projects and never finishing them. This is fine UNTIL you have to earn money from those creative projects.

Complete the art, complete the book, or complete the coursework. It doesn’t count until it’s finished.

8. Celebration

Celebrations don’t have to be large or cost money, but you should have some kind of ritual in place that helps you add closure to your project.

For some people, it’s a manicure, a massage, or a shopping excursion.

Buying something special is often a celebration ritual for me, but so is vegging, watching movies, and ignoring email for a couple of days.

Alyson B. Stanfield is an artist advocate and business mentor. Since 2002, she has been a trusted source for helping thousands of artists grow their businesses. She is the founder of Art Biz Coach and the author of I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion.

Alyson invites you to learn more about The See Plan and other success tools at Art Biz Breakthrough, a 3-day live event for 100 artists November 3-5, 2016.

3 Distractions that can Derail Your Art Business

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By Carolyn Edlund, Guest Blogger – Not long ago I had a conversation with a ceramic artist who had a terrific body of work that was highly appealing and saleable. She was in a good place, increasing sales and expanding into a new marketplace.

During our talk, she revealed something very interesting. As her creative business grew, certain things about her business shrunk. In other words, she was deliberately cultivating “less” in her plan.

The artist had reduced her studio time by using techniques that simplified her production – so she was taking less time on each piece she made. She had focused her designs and decreased the variety of materials she used – so she had less inventory of supplies.

But she was also crystal clear about what she wanted to achieve, so she pursued her goals with less distraction. And this is where she attributed most of her success.

Distraction is something we all understand – who hasn’t lost an hour surfing on the internet? But the type of distractions this artist was eliminating from her life were major ones that could actually derail her whole business. And they can derail yours, too.

The artist explained that she had a vision and goals for her business that kept her centered, so she knew where she was going. She was firm on what she wanted to do, and what she wasn’t willing to do.

Do you have that sense of conviction in your own art business, or do you struggle with distractions? Three of the most common are:

Taking on too many projects at once. You have plans – lots of them. Perhaps you want to pursue gallery representation, but would also like to license your work. Or you want to try several new directions with your art. But too many plans can stall out your business, because every time you add something else to your plate means that everything on it goes more slowly, or even dies on the vine. Rather than let that happen, take a look to see which projects you can take off your list so that you can focus on what is most important.

People pleasing. This can be defined as “wanting to make everyone around you happy by doing whatever is asked of you.” Does that sound familiar? This can seriously take you off task because it becomes all about them, not about your own goals. It requires a bit of selfishness to say “No” to every request that comes your way, but building your art business means that you must place yourself and your goals as a high priority. It can take practice to turn other people down, especially when this goes against your usual behavior, but it’s empowering, and will eventually teach others that you won’t be easily manipulated.

Following the money rather than your passion. It’s not uncommon for artists to take on projects or jobs for the paycheck, whether they are in alignment with their goals or not. But if you constantly do this, you will find that you spend all your time working for someone else’s business rather than your own.

You might need a day job, and if so, keep it. But you can be seriously derailed when someone knows you are an artist and offers you an unrelated paying project. Here’s where it takes self-discipline to refuse those offers even if they are paid, and double down on the work you need to accomplish for your own art business. Forget teaching that summer class in painting if what you really need to do is paint in your own studio. Your time is worth money, so pay yourself first by using your time to work toward building your own dream business. 

Carolyn Edlund is an art business blogger, consultant, speaker and the founder of the Artsy Shark Gallery.  www.ArtsySharkGallery.com 

Should an Artist Title Their Artworks?

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Every month we receive many “untitled” artworks for our online art competitions.  Because of this, we suggest that artists title all of their artworks.  As a judge, a title provides me with a better understanding of what the artist wanted me to see and feel. 

When an artist titles their artwork, their title also helps the viewer distinguish that particular piece of art from all other pieces of artwork.

There are additional reasons for titling an artwork.  Here are a few of them;

  1. A title provides an art judge or an art jury with a deeper insight into that piece of art. This also holds true for galleries and art buyers.
  2. A title guides and provides a hint to the viewer about what the artist was thinking when the work was created. An untitled piece leaves the viewer with only their own interpretation (which may be totally wrong).
  3. A title will help your art to be discovered when someone searches online for art. For SEO (search engine optimization) purposes, you should also have a description of the art since search engines cannot “see” the art. They only recognize descriptive words.

Here are a few helpful tips when titling your art;

  1. If you cannot come up with a title for a certain piece of art, have a friend or family member help you to decide. They will look at the art differently than you, its creator.  They can  provide you with ideas and help to stimulate your imagination for naming your art.
  2. For cataloguing and sales purposes (unless it is numbered as part of an edition), when titling a piece of art remember that it is a “forever” name and it should not be changed for the purposes stated above. Buyers of art want to know that this art is unique and a distinctive title for each piece will help confirm that.
  3. If you are not sure about the title, look for inspiration in titles from songs, poems, famous artists, colors etc.
  4. Keep your titles short and to the point. Use a thesaurus to find synonyms.
  5. Finally, if none of these ideas help you create a title, try an online title generator to get ideas about the title for your art. They ask for key words (describing the art) and then provide you with possible combinations of titles. Search the term Online Title Generator to find these sites.

Some artists title their art after the piece is completed and others title their art prior to creating it.  In the end, it really does not matter.  Have fun with this procedure on your own or try involving family, friends or other artists in the title making process. 

What Makes an Artist Professional?

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By Aletta de Wal, Guest Blogger – There is still a lot of debate among artists about using the word “professional” to describe themselves. For artists who consider themselves “pure artists,” that word often implies commercialism and “selling out.” That’s not how I see it.

I think that there is room for a range of ways to be an artist and that they are all legitimate.

When I feature artists in ArtMatters! and when I talk to dealers, agents and retail art dealers, I ask them to define what makes an artist professional. They each contribute a different perspective.

Not one of them denies the right of artists to consider themselves professional and to define that term as it suits them.

Every aspiring artist I know would love to achieve all of these things: unlimited financial success, national (or international) recognition and an unshakeable belief in the quality of their work.

Moving from amateur to emerging artist and through mid-career and maybe to being an established artist, requires many small breaks. You need to work hard and smart.

I know that’s not the popular notion. These days, blogs promise 10 tips to anything. Many fail to tell you what it takes to get to and through those ten steps.

We’re surrounded by stories of extraordinarily successful, high-achieving “professionals” in many fields other than art, and what made them that way. Identifying the attitudes, actions, personal characteristics and emotional maturity of professional artists is not as easy.

Public knowledge (and media portrayal) of the sometimes crazed, sometimes tortured, antics of artists like Van Gogh, and Jackson Pollock have led us to expect irrationality, irritability and erratic (if not downright crazy) behavior from artists. Though often glamorized in film, few of us in reality would choose to live out our lives like this.

Read the following as though your entire career, respect and success as an artist depended on this advice — and rest assured that it does. Place a check mark next to the professional behaviors you already practice.

  1. Decide to be known as a professional artist.
  2. Present yourself professionally everywhere, all the time.
  3. Respect everyone you meet regardless of circumstances.
  4. Fulfill your promises; be on time; finish what you start and say ‘please and thank you’.
  5. React appropriately in all situations.

Sounds pretty much like a good solid list of how to be a professional human being doesn’t it?

There is no profession where you can leap from the bottom to the top and stay there. Many of you have already been there and done that, so you already know how this works. You “learn the ropes” in an entry-level job, pay your dues for a time and then move up the ranks.

It’s also important to realize that being an emerging, mid-career or established professional artist has nothing to do with age or talent.

  • Many artists in their later years have a lifetime of experience making art, but are still “emerging” because they haven’t shown or sold their work.
  • Other artists enjoy thriving careers early in life and are considered “established” while still in their twenties.
  • Similarly, I’ve met many very talented artists who have never moved past the “mid-career” stage, and some very savvy artists with lesser “gifts” who moved well beyond mid-career because of their business acumen.

In other words, not all artists progress through all three stages — and not all artists want to. It’s up to you to decide how far you want to go, and whether your skills and life circumstances will support that decision.

The above post is an excerpt from Aletta’s book “My Real Job is Being an Artist”.  This book is a professional toolkit for emerging, mid-career or established artists.  “My Real Job is Being an Artist” provides a structured approach for creating, analyzing and improving their art business.  www.comistcareertraining.com/realjobartist 

Aletta de Wal is the author of “My Real Job is Being an Artist”, she is a successful Artist Advisor and a Certified Visual Coach.  Aletta de Wal inspires fine artists to make a better living making art in any economy.

 

Aletta works with part-time, emerging and full-time artists who are serious about a career in fine arts. Aletta makes make art marketing easier and the business of art simpler. Equal parts artist, educator and entrepreneur, Aletta has worked with over 4000 artists in groups and 400+ individually.

 

Through her coaching, seminars and books, artists in the vibrant on-line community learn to be focused, organized and confident in all art business matters.  Her clients agree that she inspires them to do the work to be successful, provides the detail to take specific action and supports them through the ups and downs of life as a working artist. Her website is www.comistcareertraining.com

Make Your Gallery Relationships a Win/Win

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By Carolyn Edlund, Guest Blogger – Galleries can be of great assistance to artists. They are your representatives, who display, market and sell your work to collectors. They have contacts and existing customers to whom they can recommend your art. And, they may provide feedback and guidance to help you present a portfolio of artwork that will sell to their audience.

This type of service saves you a lot of time and effort. Your galleries earn their commission by providing a venue, hanging your work, dealing with customers and closing sales. But once you contract to work with a gallery, do you merely hand over your artwork and wait for checks? Hardly. There is more to do, because your galleries will get the best results when you act as a good partner to them.

Relationships are a two-way street. You as the artist can enhance your importance to a gallery, and provide assistance to them by being pro-active. Take these actions to help enable your galleries to sell more of your work:

Refer Clients to Them Let the public know that the gallery represents you, and recommend that they visit the gallery to view and purchase your art. Include the name of your gallery when you post on social media, in your email newsletters and on your blog. Mention your galleries prominently on your art website, and include their address and phone number. Link to their website – preferably the page where your art is shown.

Make an AppearanceShowing up at openings where your work is being displayed is a must. But appearances can go beyond that. Some galleries have a “meet the artist” series where you may join visitors for coffee and conversation. Others may invite artists to give a talk about their technique or other aspect of their work. Consider having a conversation with your galleries on ways that you can participate in person. The face-to-face connection is powerful. Many collectors love to tell others that they have met the artist in person and have come to know them.

Provide Great PhotosDo you have excellent photos of your artwork, or photos of yourself working in the studio? Make the gallery staff aware that you will be happy to provide these. Compelling images of your art may be used by the gallery on promotional postcards, in ads or even in magazine articles. When you assist your gallery in their marketing efforts, both of you win.

Tell Your StoryThe more information the gallery staff has about you, the more they can tell their collectors about your inspiration, technique and background. Is your work based on an amazing concept? How does it relate emotionally to collectors? Have a concise but interesting story written down for use by gallery staff when making the sale.

Share Selling PointsGalleries need lots of information to sell your work, and you should provide this without being asked. What type of materials are you using? Is this an heirloom which will last for hundreds of years? Is there any special care that your work needs? Can it be cleaned easily? Are there special installation instructions? Will it fade in sunlight? Is it tarnish resistant? Archival? Impervious to moisture? Consider carefully what buyers need to know in order to commit to making the purchase, and make a list of selling points. Include this when shipping or delivering your art to the gallery, so they can answer questions knowledgeably and share the benefits of owning your art.

Add Extra ValueSometimes, small things can increase the perceived value of your work. An original signature on your art is important, of course. A Certificate of Authenticity also acts to convey that the work is from the hand of the artist. Small touches such as an artist’s chop on a piece of two-dimensional art, or words incised on the bottom of a handmade ceramic pot can add value as well.

Plan how you can build solid relationships with your current galleries. Are you providing information, resources and service to them that will help both of you succeed? Each step you take to build that win/win relationship will pay off for your art business.

This article post is a summary of one of the courses which will be presented at the Art Business Workshop. This workshop is being conducted by The Arts Business Institute.  This workshop event is co-sponsored by Skidmore College Entrepreneurial Artist Initiative & Saratoga Arts.  The Art Business Workshop will be held on April 9th and 10th, 2016.  This event will be held at the Saratoga Arts at the Arts Center, 320 Broadway, Saratoga Springs, New York 12866.  For further information on this event and an outline of all of the courses http://www.comsbusinessinstitute.org/saratoga-springs-new-york.

Carolyn Edlund is the founder of ArtsyShark.com  and the Executive Director of the Arts Business Institute. She will be speaking about Gallery Relationships and other art business topics at the upcoming “Arts Business Workshop for the Entrepreneurial Artist” taking place at Saratoga Arts in Saratoga Springs, New York on April 9-10, 2016. This event is co-sponsored by Skidmore College. Students and alumni of Skidmore will be admitted to the workshop at no charge, by contacting Elizabeth Dubben at edubben@skidmore.edu

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