Every month the Light Space & Time Online Art Gallery sends out hundreds of press releases promoting the Gallery’s monthly themed exhibition winners and Solo Art Series winning artists. In addition to in-house resources, the Gallery utilizes both external promotion partners and professional press release services.
However, artists can always benefit from additional publicity and should promote their art career and exhibition success, at every opportunity, by conducting a public relations (PR) campaign for their art.
Artists can do this for any newsworthy art related event. Please see our previous post 10 Events for Artists to Send Out Press Releases for guidance on what would be considered a "newsworthy" art related event.
One of the easiest and most economical ways for an artist to promote their newsworthy art related event is by publishing their own digital press releases.
Below, are 6 benefits of publishing press releases for any artist:
1. Instant Exposure for Your Art and/or Newsworthy Art Related Event
Once a press release is made live, it should be searchable on the internet. With proper keywords, title tags and meta-descriptions, the press release can be found immediately and easily.
2. SEO (Search Engine Optimization) Benefits
Press releases should contain keywords related to the subject matter of your press release. Make sure that any tags point to your subject as well. The subject’s relevant keywords and tags will make your press release article searchable.
3. Press Releases Create Backlinks and Increase Traffic to Your Art Website
Well-written, strategically placed press releases create backlinks and can increase traffic to the artist’s website. The number of backlinks increase the artist’s page rank with major search engines.
4. Press Releases are Industry Specific with Location Targeting
Most press release distribution sites are set up based on industry types (such as Arts & Entertainment) and geographic locations. This unique targeting improves the chances that the message will be read by the artist’s particular target audience.
5. Press Releases are distributed to Art Related Blogs and Art News Sites
Press releases also are distributed and read by art blogs and art news websites. This form of distribution will increase the artist’s overall reach and may potentially open up opportunities for additional exposure for the artist.
6. Press Releases Can Provide Worldwide Reach
Depending on the service and its target audience, press releases provide an artist with worldwide reach and exposure.
Artists who are interested in having an effective marketing campaign should consider adding press releases to their promotions and marketing mix. An effective public relations campaign does not have to be an expensive or time-consuming venture. There are both free and low-cost PR distribution companies on the internet.
For free press release distribution, we recommend PRLog. PRLog’s free press release submission includes a PDF version to send to your mailing list, a search engine optimized page, hyperlinks in the content, and the option to select location/industry and tag listings. One of the companies LST uses is Star One Public Relations, which offers press release distribution services for as low as $10.00 for distribution to 70+ press outlets. Star One also offers special targeted distribution for $30.
In early November look for a new post "5 Tips for Creating an Effective Art Marketing Strategy" by Guest Blogger, Wendy Dessler.