5 Tips for Creating an Effective Art Marketing Strategy

By Wendy Dessler, Guest Blogger - Creating art is a personal experience, which can make it a challenge when you have to sell it. While this is true, there are a large number of artists who want to earn a living from their creative endeavors. There is nothing wrong with that and making art your full-time job is a good strategy.

However, building a business based on any kind of art is not easy or quick. You have to learn how to create an effective art marketing strategy. Instapainting suggests patience when you start marketing your art as you have to allow enough time to build a following to generate a livable income.

You can also use the tips here to help you achieve your art selling goals faster.

1. Create a Schedule

If you are like most artists, you have a process. You follow this process to create the best art possible. If you don’t have a schedule for creating art, you need to set aside time each day (if possible) and at a minimum each week. Creating your art on a regular basis is a good idea.

You will also want to outline time for working on marketing efforts, and create boundaries between this time, and your creative time. Use efficiency strategies like time blocking and the Pomodoro technique to commit to getting things done.

2. Understand Your Art

If you already have a set schedule for making your art, take some time to hone your skills. Be willing to learn new skills and find new ways to improve your art, too. The more you create, the more you will discover the type of art that you like creating the most.

By knowing your favorite style and subject for art, you can effectively market it. After all, if you want other people to love what you create, you have to love it first. You have to remain passionate about what you are creating and willing to commit long hours and hard work to your projects before you see any success.

This is all easier to do when you enjoy what you are making. When you have a passion for what you create, this is going to translate to collectors and buyers, too.

3. Stay Consistent

It takes time to build an engaged audience who takes an active interest in your work. For many artists, the slow build up can be discouraging and make them feel as though social media is a waste of time.

What you should understand is that social media (or any type of marketing, for that matter) is not a magical tool that is going to help you generate sales immediately. Marketing, regardless if you are doing it through social media or another method requires persistent, sustained effort to find success.

Remember, marketing is considered a numbers game. You have to expose your work to as many possible buyers, repeatedly, during the course of not only days or weeks, but also months and years.

4. Find Your Target Market

While this step is a bit more difficult, it is still important. You need to figure out who would be interested in buying the type of art you create.

One of the easiest ways for you to do this is by imagining that all possible collectors and clients are represented by a series of concentric circles. People who are like you are in the middle. For example, if you like drawing realistic pictures of animals, then people who like realistic art and animals are going to be the focal point of your target market.

However, you don’t have to limit yourself to only those people, but they are the best place to begin. The next circle are people who share some (but not all) of your interests. For example, they like animals but not realistic art, or the other way around. You need to market your art to them, as well, even though they are not considered your “core market.”

You can continue adding layers, but remember, the further out someone is from your core market, the less likely they will be to purchase your art.

5. Begin Selling Locally

You need to begin your efforts to market and sell your art locally. This is where people who know you are. Take the time to find and make satisfied customers in your local area. Rather than waiting to have your online marketing strategy sorted out to start building awareness, partake in a few local events to get your name out there. By doing this, you will start to generate interest and word-of-mouth marketing that will benefit your overall marketing efforts. By doing this, you should be able to sell more than only online marketing efforts are going to provide.

Sell Your Art with These Tips

If you are looking for tips and tricks for marketing your art, this list should help you get started. Remember, persistence and patience are your keys to success.

 

Wendy Dessler is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.

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